O Myspace foi criado em 2003 e é uma rede social onde bandas e músicos podem criar páginas para se promoverem. Para criar uma conta no Myspace, os usuários fornecem seus dados pessoais e convidam amigos. Usuários podem personalizar seus perfis com fotos e informações e interagir com amigos após fazer login com e-mail e senha.
MySpace is considering whether to use Google's OpenSocial platform or develop their own custom platform. Using OpenSocial would allow MySpace to quickly match Facebook's functionality at a lower cost but could result in a loss of differentiation from competitors and the inability to generate revenue from applications. Developing their own custom platform would give MySpace full control, differentiation, and the ability to generate revenue but would be more costly and take longer. The recommendation is for MySpace to develop their own custom platform.
aqui pueden podran encontrar informacion acerca de MySpace tales como: que se hace para subir un video, como crear una cuenta o inisiar sesion asi como antecedentes y opciones que ofrece MySpace entro otros...
This document discusses social networking sites and provides safety tips for their use. It defines social networking sites as websites where users can create profiles, connect with others, and share content. The most popular sites are profile-based like Facebook and MySpace, or content-based like Flickr. Studies found teens spend almost as much time on social media as watching TV. The document outlines privacy and safety concerns and provides tips like customizing privacy settings, avoiding sharing personal information, and not responding to harassment. Blocking features for Facebook and MySpace are also described.
Myspace is a social networking website founded in 2003 that grew to be very popular, reaching over 110 million active users by 2008. It allowed users to share photos, videos, and music, and earned money through advertisements targeted towards users based on data collected about them. Though Myspace lost many users to competitors like Facebook after 2008, it remained an entertainment source for people to connect with others and access media through its various features.
MySpace is a social networking website headquartered in Beverly Hills, California. It allows users to create profiles, make connections through approved friends lists, and share content through bulletins and groups. In its early years, MySpace grew to become the most popular social network in the United States and introduced additional features like instant messaging, video sharing, applications, and mobile access.
Myspace has stabilized its audience size after failed attempts to shift its strategy away from music. Specific Media recently acquired Myspace and sees opportunities to leverage its unique music licensing agreements and large database to reengage past users and artists. Specific Media plans to simplify Myspace and focus on exclusive music content to attract new audiences and drive engagement. Initial results under Specific Media's ownership show increases in homepage usage and music/video consumption.
O Myspace foi criado em 2003 e é uma rede social onde bandas e músicos podem criar páginas para se promoverem. Para criar uma conta no Myspace, os usuários fornecem seus dados pessoais e convidam amigos. Usuários podem personalizar seus perfis com fotos e informações e interagir com amigos após fazer login com e-mail e senha.
MySpace is considering whether to use Google's OpenSocial platform or develop their own custom platform. Using OpenSocial would allow MySpace to quickly match Facebook's functionality at a lower cost but could result in a loss of differentiation from competitors and the inability to generate revenue from applications. Developing their own custom platform would give MySpace full control, differentiation, and the ability to generate revenue but would be more costly and take longer. The recommendation is for MySpace to develop their own custom platform.
aqui pueden podran encontrar informacion acerca de MySpace tales como: que se hace para subir un video, como crear una cuenta o inisiar sesion asi como antecedentes y opciones que ofrece MySpace entro otros...
This document discusses social networking sites and provides safety tips for their use. It defines social networking sites as websites where users can create profiles, connect with others, and share content. The most popular sites are profile-based like Facebook and MySpace, or content-based like Flickr. Studies found teens spend almost as much time on social media as watching TV. The document outlines privacy and safety concerns and provides tips like customizing privacy settings, avoiding sharing personal information, and not responding to harassment. Blocking features for Facebook and MySpace are also described.
Myspace is a social networking website founded in 2003 that grew to be very popular, reaching over 110 million active users by 2008. It allowed users to share photos, videos, and music, and earned money through advertisements targeted towards users based on data collected about them. Though Myspace lost many users to competitors like Facebook after 2008, it remained an entertainment source for people to connect with others and access media through its various features.
MySpace is a social networking website headquartered in Beverly Hills, California. It allows users to create profiles, make connections through approved friends lists, and share content through bulletins and groups. In its early years, MySpace grew to become the most popular social network in the United States and introduced additional features like instant messaging, video sharing, applications, and mobile access.
Myspace has stabilized its audience size after failed attempts to shift its strategy away from music. Specific Media recently acquired Myspace and sees opportunities to leverage its unique music licensing agreements and large database to reengage past users and artists. Specific Media plans to simplify Myspace and focus on exclusive music content to attract new audiences and drive engagement. Initial results under Specific Media's ownership show increases in homepage usage and music/video consumption.
The document discusses the Dove Campaign for Real Beauty, which aims to broaden the definition of beauty and improve women's self-esteem. The campaign uses television, print ads, billboards, and videos. Research includes surveys and studies on societal standards of beauty. Dove communicates through social media like Facebook and Twitter to engage with users and spread their message of inclusiveness and empowerment in an interactive way. The campaign has been successful, winning awards and gaining engagement through viral videos and hashtags promoting a diverse range of beauty.
The document discusses Dollar Shave Club's business strategies, including their target audience of younger men, social media presence on Facebook and YouTube, frequent posting strategy, and customer engagement. It also provides results of over 1.1 million subscribers, $7.2 million in monthly sales, and 10% of the US cartridge market share.
This document discusses social media publishing strategies for companies. It outlines various social media channels for publishing content, such as blog posts, media sharing sites, and newsletters. It also describes different types of content companies can publish, such as flagship content to build awareness or filler content. Additionally, it provides examples of hooks companies can use to engage consumers, such as offering giveaways or publishing surprising facts. Finally, it mentions the importance of search engine optimization and off-site optimization techniques like linkwheels for social media publishing.
This document contains 4 links to articles about social publishing on various platforms. The first link discusses analytics on social publishers and their presence on the web. The second link provides information on best practices for personal blogs. The third link offers examples of using video sharing sites like YouTube to publish content virally. The final section lists the sources cited.
This document discusses social communities and social media. It defines social communities as groups of like-minded individuals connected through online interactions who share personal, cultural, and other values. Examples of social activities discussed include direct messaging, maintaining around 150 relationships due to limits of human cognition, and sharing content through actions like retweets and likes. The document also covers personalized social profiles, paid social media advertising, and issues like catfishing or creating fake identities online.
This document discusses social media and smartphone addiction. It provides information on applications that track smartphone usage and games to encourage limiting phone use. It also discusses how social media sites make it easy for users to share content and how brands can boost engagement through user-generated content campaigns. Security threats on social media are mentioned along with examples of paid and organic social media advertising applications in communities.
This document discusses how ideas and memes spread through online communities. It defines memes as snippets of cultural information that are shared person-to-person until they enter widespread consciousness. Opinion leaders are identified as influential individuals who shape attitudes within a community. The concept of social capital is introduced as the resources accumulated through community relationships that can be traded for other benefits. LinkedIn and selectively accessed online communities called "gated communities" are provided as examples of networks that enable the building of social capital.
This document discusses market segmentation and targeting strategies used by various companies. It describes how Apple segments the market and targets consumers seeking new technology and mobile communication/entertainment. It also outlines how McDonald's uses its annual Monopoly promotion game to engage customers, provide an interactive experience with its products, and offer chances to win prizes. Finally, the document mentions how marketers can divide audiences according to perceived benefits of products and services.
This document summarizes a presentation on Chapter 3 about social consumers. The presentation will discuss digital identity including social footprint and lifestream, and how social life has changed thinking. It will include graphs, charts, and videos describing digital identity and social life. Topics to be covered include logins, segmentation, GPS technology, the closing of Rindge Dam, and the Doritos and Pepsi Max Crash the Super Bowl competition.
Social media platforms can be leveraged for strategic planning purposes. When used effectively, social media allows organizations to better understand customer interests and needs, gather market insights, and engage stakeholders for feedback. By monitoring social conversations and analyzing social data, planners can gain valuable perspectives to inform goals, objectives, and tactics.
The document discusses the importance of using metrics to measure the effectiveness of social media campaigns. It provides examples of common metrics used to measure reach, engagement, brand awareness, and sales conversions. Additionally, it emphasizes that the choice of metrics should depend on the specific objectives and timeline of the social media campaign.
This document discusses social media research methods like social media listening and monitoring. It explores ethical questions around user monitoring and whether alternatives like Twitter could replace cookies for tracking users across devices. Twitter's ability to track user behavior across its platform and link it to television viewing allows it to target ads. The document also discusses Facebook's terms of service, use of cookies and pixel tracking, and questions around privacy with its Messenger app.
The document discusses the horizontal revolution in social media and how it has led to the rise of social communities, social publishing, social commerce, and social entertainment. It provides examples of popular social platforms for each category, such as LinkedIn for social communities and League of Legends for social entertainment. The document also encourages users to check their social media status and engage with others by liking, commenting on, or sharing posts.
The presentation discusses the horizontal revolution in social media. It will begin with a video about social media in 2014 to get the class thinking about changes. Students will then post on social media about hump day and later check for responses. The presentation will cover the four zones of social media, the dark side of social media using an example, and how e-commerce relates to challenges like the ALS ice bucket challenge. It will conclude with a customer service game and discussion of the LARA framework for company responses to customers on social media.
LinkedIn is a social media platform for professional networking. It allows users to connect with colleagues and find new jobs or business opportunities. Users create profiles resembling online resumes to showcase their careers, experiences, skills, and achievements. Common users include executives, business owners, managers, and professionals from Fortune 500 companies. Since launching in 2003, LinkedIn has grown to over 225 million users and is a popular site for job searching and recruiting.
Snapchat is a mobile app that allows users to send photos and videos (snaps) that disappear after being viewed for 1 to 10 seconds. It has over 400 million daily messages and is most popular among 13 to 23 year olds. Snapchat tracks users' top friends and displays them as "Best Friends." The impermanent nature of snaps and ability to screenshot promote both connection and risky behavior on the platform. Businesses are beginning to use Snapchat for advertising through coupons, giveaways and previewing new products. With growing advertising opportunities and a trendsetting user base, Snapchat is positioned for continued future impact and growth.
The document discusses the Dove Campaign for Real Beauty, which aims to broaden the definition of beauty and improve women's self-esteem. The campaign uses television, print ads, billboards, and videos. Research includes surveys and studies on societal standards of beauty. Dove communicates through social media like Facebook and Twitter to engage with users and spread their message of inclusiveness and empowerment in an interactive way. The campaign has been successful, winning awards and gaining engagement through viral videos and hashtags promoting a diverse range of beauty.
The document discusses Dollar Shave Club's business strategies, including their target audience of younger men, social media presence on Facebook and YouTube, frequent posting strategy, and customer engagement. It also provides results of over 1.1 million subscribers, $7.2 million in monthly sales, and 10% of the US cartridge market share.
This document discusses social media publishing strategies for companies. It outlines various social media channels for publishing content, such as blog posts, media sharing sites, and newsletters. It also describes different types of content companies can publish, such as flagship content to build awareness or filler content. Additionally, it provides examples of hooks companies can use to engage consumers, such as offering giveaways or publishing surprising facts. Finally, it mentions the importance of search engine optimization and off-site optimization techniques like linkwheels for social media publishing.
This document contains 4 links to articles about social publishing on various platforms. The first link discusses analytics on social publishers and their presence on the web. The second link provides information on best practices for personal blogs. The third link offers examples of using video sharing sites like YouTube to publish content virally. The final section lists the sources cited.
This document discusses social communities and social media. It defines social communities as groups of like-minded individuals connected through online interactions who share personal, cultural, and other values. Examples of social activities discussed include direct messaging, maintaining around 150 relationships due to limits of human cognition, and sharing content through actions like retweets and likes. The document also covers personalized social profiles, paid social media advertising, and issues like catfishing or creating fake identities online.
This document discusses social media and smartphone addiction. It provides information on applications that track smartphone usage and games to encourage limiting phone use. It also discusses how social media sites make it easy for users to share content and how brands can boost engagement through user-generated content campaigns. Security threats on social media are mentioned along with examples of paid and organic social media advertising applications in communities.
This document discusses how ideas and memes spread through online communities. It defines memes as snippets of cultural information that are shared person-to-person until they enter widespread consciousness. Opinion leaders are identified as influential individuals who shape attitudes within a community. The concept of social capital is introduced as the resources accumulated through community relationships that can be traded for other benefits. LinkedIn and selectively accessed online communities called "gated communities" are provided as examples of networks that enable the building of social capital.
This document discusses market segmentation and targeting strategies used by various companies. It describes how Apple segments the market and targets consumers seeking new technology and mobile communication/entertainment. It also outlines how McDonald's uses its annual Monopoly promotion game to engage customers, provide an interactive experience with its products, and offer chances to win prizes. Finally, the document mentions how marketers can divide audiences according to perceived benefits of products and services.
This document summarizes a presentation on Chapter 3 about social consumers. The presentation will discuss digital identity including social footprint and lifestream, and how social life has changed thinking. It will include graphs, charts, and videos describing digital identity and social life. Topics to be covered include logins, segmentation, GPS technology, the closing of Rindge Dam, and the Doritos and Pepsi Max Crash the Super Bowl competition.
Social media platforms can be leveraged for strategic planning purposes. When used effectively, social media allows organizations to better understand customer interests and needs, gather market insights, and engage stakeholders for feedback. By monitoring social conversations and analyzing social data, planners can gain valuable perspectives to inform goals, objectives, and tactics.
The document discusses the importance of using metrics to measure the effectiveness of social media campaigns. It provides examples of common metrics used to measure reach, engagement, brand awareness, and sales conversions. Additionally, it emphasizes that the choice of metrics should depend on the specific objectives and timeline of the social media campaign.
This document discusses social media research methods like social media listening and monitoring. It explores ethical questions around user monitoring and whether alternatives like Twitter could replace cookies for tracking users across devices. Twitter's ability to track user behavior across its platform and link it to television viewing allows it to target ads. The document also discusses Facebook's terms of service, use of cookies and pixel tracking, and questions around privacy with its Messenger app.
The document discusses the horizontal revolution in social media and how it has led to the rise of social communities, social publishing, social commerce, and social entertainment. It provides examples of popular social platforms for each category, such as LinkedIn for social communities and League of Legends for social entertainment. The document also encourages users to check their social media status and engage with others by liking, commenting on, or sharing posts.
The presentation discusses the horizontal revolution in social media. It will begin with a video about social media in 2014 to get the class thinking about changes. Students will then post on social media about hump day and later check for responses. The presentation will cover the four zones of social media, the dark side of social media using an example, and how e-commerce relates to challenges like the ALS ice bucket challenge. It will conclude with a customer service game and discussion of the LARA framework for company responses to customers on social media.
LinkedIn is a social media platform for professional networking. It allows users to connect with colleagues and find new jobs or business opportunities. Users create profiles resembling online resumes to showcase their careers, experiences, skills, and achievements. Common users include executives, business owners, managers, and professionals from Fortune 500 companies. Since launching in 2003, LinkedIn has grown to over 225 million users and is a popular site for job searching and recruiting.
Snapchat is a mobile app that allows users to send photos and videos (snaps) that disappear after being viewed for 1 to 10 seconds. It has over 400 million daily messages and is most popular among 13 to 23 year olds. Snapchat tracks users' top friends and displays them as "Best Friends." The impermanent nature of snaps and ability to screenshot promote both connection and risky behavior on the platform. Businesses are beginning to use Snapchat for advertising through coupons, giveaways and previewing new products. With growing advertising opportunities and a trendsetting user base, Snapchat is positioned for continued future impact and growth.
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2. About MySpace
Launched in 2004
200 million current users
It is used for personal use, like expressing your self and
for businesses to promote their product and brand
name.
In 2011 MySpace was bought out by Specific Media. A
company that does site analytics and advertising.
3. Promoting your Business
MySpace, like all sites let you create your own website.
Unlimited number of friends. This lets you have a
bigger target market
Post blogs, video, and photos of your product to let
your customers know about sales and details of the
merchandise.
A good way to get more reach is to make a personal
approach to customers by connecting with them and
getting to know them as well as get feed back on
products and ideas.
4. Targeting
With over 80% of users being 18 years or older it makes
MySpace a great place for businesses to target
customers.
It can also be used for job search. Businesses can post
classifieds on the website and link them to the
companies website.
You can also search to advertise to a specific
demographic area on MySpace. With the search
engine you can specify who you want to look at.
5. Your Profile
To get customers to come to your website you have to
make sure your profile is:
Organized, with sales and products that attract the eye
of the customer.
Stands out, make sure that your site is going to bring
customers in and not bore them.
6. Cautions
For any business or personal user there are things you
have to watch out for.
Do not put anything too personal on the website
Set your profile to private so only people you specify
are allowed to view it
Only accept friends that you know
Watch out for anyone pretending to be other people
7. Businesses Succeeding
There are many on MySpace, but the people who do
excel are the upcoming artist making their name. They
try to get noticed and signed by record labels. In fact
when you sign up it asks you if you’re an artist or
personal use for the site.
Though companies like Jack in the Box, Nike, and
Honda all do a great job getting friends and spreading
their brand name.
8. From MySpace
Account types
Create a customized profile that is all about you, your content, and your fans.
Personal:
Find and connect with people who have similar taste in games, music, and
movies.
Share photos, videos and updates with friends.
Musician:
Upload songs, photos, videos, and more for your fans to enjoy and share.
Connect with fans, promote your shows, and get detailed traffic stats.
Comedian:
Get listed in our extensive professional comedian directory.
Promote gigs and geo-target your fan base with access to our Events Platform.
Filmmaker:
Showcase your work and spotlight your role in the filmmaking community.
Establish your preferences, affiliations and influences; announce screenings
and awards.
9. KPI
Friends
How much interaction you have with your market
How many people visit your site
