The document outlines Vonda Reinhold's business idea to sell postcards that provide opportunities for people to send cards to loved ones while also helping less fortunate families abroad. The business would utilize her existing blog infrastructure and e-commerce was set up with PayPal. However, PayPal and shipping fees reduce the profit per card to just 21 cents. The business also aims to offer microloans through Kiva to help others improve their circumstances, in keeping with the goal of offering opportunities to help others.