The document summarizes a presentation by João Torres about a new platform called MyHorta that aims to change how people manage their relationship with food production. The platform uses technology like drones and automated seeding to allow people to subscribe to personal at-home food gardens that are sustainably planned and produced on farms. The business aims to empower people to avoid food waste and care about health while learning what people need and managing rational consumption.

1. NEW RELATIONSHIP PLATFORM BETWEEN
PEOPLE & FOOD

2. FOUNDER
INTRODUCTION
JOÃO TORRES
FOUNDER AND CEO
INTERNET PROFESSIONAL SINCE 2000 DEVELOPING DIGITAL PROJECTS
AND PRODUCTS AT TECH, DATA AND ADVERTISING COMPANIES.
• MIT INNOVATION CERTIFIED
• ESPM INTERNATIONAL MBA /EADA, BARCELONA
• MANCKENZIE BUSINESS MANAGEMENT LATU SENSU
• UNISO BACHELOR COMMUNICATION
PROJECTS DEVELOPED FOR GLOBAL AND RELEVANT LOCAL BRANDS

3. PRESENTATION
AGENDA
• MISSION
• INNOVATION MANAGEMENT
• TECHNOLOGY
• BUSINESS STRATEGY
• SALES MODEL
• BUSINESS PROJECTION

4. OUR MISSION AND
AMBITION
“MORE AND MORE PEOPLE AROUND THE WORLD ARE TAKING CARE ABOUT
NATURE AND RATIONAL CONSUMPTION BUT COMPANIES AND PRODUCERS STILL
THINK THAT THEY HAVE TO PRODUCE MORE AND MORE.
TECHNOLOGY CAN HELP TO SOLVE WHAT PEOPLE AND PLANET REALLY NEED.
THIS IS OUR MISSION: TO CHANGE THE WAY PEOPLE MANAGE THEIR RELATIONSHIP
BETWEEN DEMAND OF FOOD AND SUSTAINABLE PRODUCTION PROCESS WITH
INNOVATIVE MANAGEMENT.”

5. INNOVATION
MIND SET

6. INNOVATION
MIND SET
# OF USERS
PERCEIVING
NEED
LEAD USERS
HERE
TIME
COMMERCIAL VERSIONS
OF PRODUCT AVAILABLE

7. SMART
FARM
DRONES
+
BASKET
ON DEMAND BASKET FOOD SEEDING AND MONITORING

8. BUSINESS
START SIMPLE
BASKET
SUBSCRIPTION
6 OPTIONS
R$ 300,00
MONTHLY
CREDIT CARD
ON LINE PAYMENT
WWW.MYHORTA.COM.BR
COMBOS
6
OPTIONS
8
OPTIONS
10
OPTIONS
DELIVERY
15 DAYS 7 DAYS

9. BUSINESS
PROMISSE
RESOURCE PLANNINGON LINE SUBSCRIPTION PRODUCTION & DELIVERY
AUTOMATED SEEDING

10. PRODUCTION
PROCESS
RESOURCE PLANNING
USERS ID AND
PREFERENCES
ON LINE SUBSCRIPTION
ON LINE PAYMENTS
PRODUCTION & DELIVERY
ORDER & DEPLOY
AUTOMATED SEEDING
PERSONAL BOXPERSONAL BASKET

11. PRODUCTION
PLANNING
J F M A M J J A S O N D
BENCHMARKING

12. BUSINESS
EVOLUTION
“THE PRODUCT” PERSONAL GARDEN THE SERVICE
ILUSTRATIVO
ILUSTRATIVO
AUTOMATED SEEDING

13. BUSINESS
TECHNOLOGY
WISDON
KNOWLEDGE
INFORMATION
DATA
USERS INITIAL DATA
ENHANCE USERS DATA
OPPORTUNITIES
DEMAND PREDICTITIONPREDICTION
ANALYTICS
CONSUMPTION
ORDER
SETUP
NEEDS + INTELLIGENCE = RATIONAL CONSUMPTION

14. PRODUCTION
FARM

15. PRODUCTION
FARM
TARGET MARKET AREA
+25 MILLION
PEOPLE

16. SOCIAL
RESPONSABILITY
• STOP TO FOOD WASTE
• TO ENGAGE SMALL FARMERS TO PARTICIPATE (UBERIZATION)
• TO DISSEMINATE INNOVATION IN AGRIBUSINESS INDUSTRY
• TO INCENTIVE WORK FORCE TO STUDY

17. FAZENDA ESTANCIA ALTO DE PIEDADE
SOROCABA AREA (PIEDADE, SALTO DE PIRAPORA), BRAZIL
ELEVATION: 781 M
AREA: 746.9 KM²
WEATHER:
26°C, WIND S AT 11 KM/H, 73% HUMIDITY
AREA 120.000

18. E-COMMERCE
CUSTOMER CENTER
COMMUNITY
VEGANS GOURMET
PRODUCT
CATEGORY
OPTIONS AVAILIABLE CULTURE CICLES
DELIVERY
FREQUENCY ADDRESS
MANAGEMENT
PROCESS

19. ADUBORG
ORGANIC COMPOST
DEMAND FOOD PLATFORM
EMPOWER AND ENGAGE PEOPL
E TO AVOID FOOD WASTE AND TO
CARE ABOUT HEALTH AND LIFE
STYLE.
MANAGE AND DELIVERY
PERSONAL FOOD PRODUCTION
LEARN WHAT PEOPLE NEED
AND
• FARM 120.000 S. METERS
• WORK FORCE
• SEEDS
• ORG FERTILIZER COMPOST
• WATER
PEOPLE WHO LIVES IN
SÃO PAUOLO CITY THAT
WANT TO TAKE CARE ABOUT
THE PLANET ISSUES AND
SUSTAINING ECONOMY
DEVELOPMENT. 25 UP YEARS
OLD, SOCIAL MEDIA
ENTHUSIASTICS, TECH LOVER,
MOBILE FIRST,
DIRECT ON LINE SALES
SUBSCRIPTION MONTHLY FEE AND ANNUAL CONTRACT
COSTS: SEED, TRANSPORT, WATER,
FIXED COSTS: SALARY, TECNOLOGY SERVICES

20. BUSINESS
PROJECTION
• YEAR 3 - DRONES AT FARM AND AUTOMATION INTELLIGENCE AT SCALE
• YEAR 4 - 3 MARKETS SÃO PAULO + RIO DE JANEIRO + BRASILIA
• YEAR 5 - 10 K OF USERS AND NEW PRODUCTS LINE (ORGANIC, GOURMET)
• YEAR 5 - + 130 MILLION REAIS AMOUNT

21. 2016 2017 2018 2019 2020
PROJECT
ROAD MAPPING
DEVELOPMENT
TECHNOLOGY BUSINESS PRODUCTION
LAUNCH
MARKETING SALES OPERATION
EXPAND
NEW PRODUCTS
PARTNER
ACQUISITIONS
NEW MARKETS
GO GLOBAL
USA EUROPE
PERSONAL GARDENDRONES SEEDING ORGANICS

22. PERCEPTIONS
AFTER KNOW MYHORTA
Pleased our ideas inspired you.
Amazing things happening in Brazil.
Best wishes!
Jay Paap, MIT PhD

23. NICE FOOD, BETTER LIFE!
PEOPLE & FOODTHANK YOU