The document summarizes the MyCube platform which aims to gather users' interests in one place. It allows end users to discover tailored content and connect with others sharing similar interests. Semi-professional and professional content creators can financially gain from content they create or curate, attracting a wider audience. The proposition is that all parties have something to gain through wider audiences and revenue opportunities on the MyCube platform.

1. MyCube Presentation
Emma Brincat &
Joanne Scaife

2. The Issue: Social networkers struggle to find their interests rounded up in one place, which makes
things somewhat inconvenient. Content providers receive no or little value from the content they
share.
The Insight: Everybody gains with MyCube
End Users:
• Discover relevant content that is tailored to the user
• Connect to people with similar interests
• One place to discover all their interests
Semi Professional:
• Financial gain for created or curated content.
• Attracting a wider audience
Professional:
• Ability to earn from archived material
• Attract a wider audience
Proposition: What have you got to gain?

3. Print Examples

5. Pop-Up Postcard
An example of how the concept can
be expanded to promotional handouts.

6. Launch Date Buzz
As a promotional launch date experience, a gift box will
be displayed on the web and phone interface, shaking or
clicking the gift box will cause it to open and explode a
world of content, giving the user the chance to collect one
piece of exclusive content when clicked. They can then
use this content to generate revenue for themselves.