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“The Digital Solution to enhance children’s reading skills worldwide”
Proprietary Technology/Licenses Founded by University of Colorado (CU) faculty: Originally developed to help deaf children learn to read. Program evolved into teaching children of all ages to read and comprehend. Mentor InterActive holds license from CU and Center for Spoken Language Research (CSLR): SONIC Speech recognition technology Facial Animation technology Foundations to Literacy™ (FtL) pedagogy Mentor InterActive holds development and publisher licenses from Nintendo for Wii™ and Nintendo DS™.
Large and Growing Market Target market of 30 million children Children learn to read – ages 3-9 5 million children enter the market each year 40% of 4th Grade students read below grade level ,[object Object]
1/2 of households with a Nintendo DS are in our target market**April ’08 – January ’09 Demographic data reported by Nintendo of America via System Player Profiles.
4 4 Need/Opportunity
Solution - My Virtual Tutor 5
Positioning Make learning to read fun, affordable and portable. Experience a Reading Adventure!  Mentor InterActive’s proprietary “My Virtual Tutor”. Conquer early reading through individualized, adaptive learning exercises and interactive books All while having fun with their Nintendo DS!
3 SKUs at Launch 30 million potential players each year Kindergarten - 1st Grade Pre-K - Kindergarten 1st Grade - 2nd Grade
Facts Developer: 1st Playable Highly regarded by Nintendo Rating:  Ec-E Genre: Education Platform: Nintendo DS™ Ship Date:  September 8, 2009 SRP:  $29.99
Complete Reading Tools! StagedLearning – Through self-correcting practice, the different modes of interacting with the exercises and stories advance along with player. ,[object Object],[object Object]
I can read – Beginning vocabulary word-based activities
Interactive – Clickable animations with interactive quizzes to test reading and vocabulary comprehension
Paint – Unleash creativity and illustrate scenes while listening to a story,[object Object]

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My Virtual Tutor: Reading

  • 1. “The Digital Solution to enhance children’s reading skills worldwide”
  • 2. Proprietary Technology/Licenses Founded by University of Colorado (CU) faculty: Originally developed to help deaf children learn to read. Program evolved into teaching children of all ages to read and comprehend. Mentor InterActive holds license from CU and Center for Spoken Language Research (CSLR): SONIC Speech recognition technology Facial Animation technology Foundations to Literacy™ (FtL) pedagogy Mentor InterActive holds development and publisher licenses from Nintendo for Wii™ and Nintendo DS™.
  • 3.
  • 4. 1/2 of households with a Nintendo DS are in our target market**April ’08 – January ’09 Demographic data reported by Nintendo of America via System Player Profiles.
  • 6. Solution - My Virtual Tutor 5
  • 7. Positioning Make learning to read fun, affordable and portable. Experience a Reading Adventure! Mentor InterActive’s proprietary “My Virtual Tutor”. Conquer early reading through individualized, adaptive learning exercises and interactive books All while having fun with their Nintendo DS!
  • 8. 3 SKUs at Launch 30 million potential players each year Kindergarten - 1st Grade Pre-K - Kindergarten 1st Grade - 2nd Grade
  • 9. Facts Developer: 1st Playable Highly regarded by Nintendo Rating: Ec-E Genre: Education Platform: Nintendo DS™ Ship Date: September 8, 2009 SRP: $29.99
  • 10.
  • 11. I can read – Beginning vocabulary word-based activities
  • 12. Interactive – Clickable animations with interactive quizzes to test reading and vocabulary comprehension
  • 13.
  • 14. Research, Development & RESULTS! 6 years and $6 million of research and development invested at the University of Colorado to create proprietary Foundations to Literacy™ software, on which My Virtual Tutor is based. Studies show students using the Foundations to Literacy software improved their reading scores.
  • 15. “The Digital Solution to enhance children’s reading skills worldwide”