“The Digital Solution to enhance children’s reading skills worldwide”
Proprietary Technology/LicensesFounded by University of Colorado (CU) faculty:Originally developed to help deaf children learn to read.Program evolved into teaching children of all ages to read and comprehend.Mentor InterActive holds license from CU and Center for Spoken Language Research (CSLR):SONIC Speech recognition technologyFacial Animation technologyFoundations to Literacy™ (FtL) pedagogyMentor InterActive holds development and publisher licenses from Nintendo for Wii™ and Nintendo DS™.
Large and Growing MarketTarget market of 30 million childrenChildren learn to read – ages 3-95 million children enter the market each year40% of 4th Grade students read below grade level33 million Nintendo DS units sold in North America
1/2 of households with a Nintendo DS are in our target market**April ’08 – January ’09 Demographic data reported by Nintendo of America via System Player Profiles.
44Need/Opportunity
Solution - My Virtual Tutor5
PositioningMake learning to read fun, affordable and portable.Experience a Reading Adventure! Mentor InterActive’s proprietary “My Virtual Tutor”.Conquer early reading through individualized, adaptive learning exercises and interactive booksAll while having fun with their Nintendo DS!
3 SKUs at Launch30 million potential players each yearKindergarten - 1st GradePre-K - Kindergarten1st Grade - 2nd Grade
FactsDeveloper: 1st PlayableHighly regarded by NintendoRating:  Ec-EGenre: EducationPlatform: Nintendo DS™Ship Date:  September 8, 2009SRP:  $29.99
Complete Reading Tools!StagedLearning – Through self-correcting practice, the different modes of interacting with the exercises and stories advance along with player.5 Reading Areas – Phonemic Awareness, Phonics, Comprehension, Fluency, and Vocabulary – All recommended by Dept. of Education to improve kids’ abilities!Multiple ways to interact with engaging content!8 Interactive Books included in each SKU4 Different “modes” of playRead to me – Tutor reads story with engaging animation
I can read – Beginning vocabulary word-based activities
Interactive – Clickable animations with interactive quizzes to test reading and vocabulary comprehension
Paint – Unleash creativity and illustrate scenes while listening to a storyCurriculum – Subjects Covered By SKU11

My Virtual Tutor: Reading

  • 1.
    “The Digital Solutionto enhance children’s reading skills worldwide”
  • 2.
    Proprietary Technology/LicensesFounded byUniversity of Colorado (CU) faculty:Originally developed to help deaf children learn to read.Program evolved into teaching children of all ages to read and comprehend.Mentor InterActive holds license from CU and Center for Spoken Language Research (CSLR):SONIC Speech recognition technologyFacial Animation technologyFoundations to Literacy™ (FtL) pedagogyMentor InterActive holds development and publisher licenses from Nintendo for Wii™ and Nintendo DS™.
  • 3.
    Large and GrowingMarketTarget market of 30 million childrenChildren learn to read – ages 3-95 million children enter the market each year40% of 4th Grade students read below grade level33 million Nintendo DS units sold in North America
  • 4.
    1/2 of householdswith a Nintendo DS are in our target market**April ’08 – January ’09 Demographic data reported by Nintendo of America via System Player Profiles.
  • 5.
  • 6.
    Solution - MyVirtual Tutor5
  • 7.
    PositioningMake learning toread fun, affordable and portable.Experience a Reading Adventure! Mentor InterActive’s proprietary “My Virtual Tutor”.Conquer early reading through individualized, adaptive learning exercises and interactive booksAll while having fun with their Nintendo DS!
  • 8.
    3 SKUs atLaunch30 million potential players each yearKindergarten - 1st GradePre-K - Kindergarten1st Grade - 2nd Grade
  • 9.
    FactsDeveloper: 1st PlayableHighlyregarded by NintendoRating: Ec-EGenre: EducationPlatform: Nintendo DS™Ship Date: September 8, 2009SRP: $29.99
  • 10.
    Complete Reading Tools!StagedLearning– Through self-correcting practice, the different modes of interacting with the exercises and stories advance along with player.5 Reading Areas – Phonemic Awareness, Phonics, Comprehension, Fluency, and Vocabulary – All recommended by Dept. of Education to improve kids’ abilities!Multiple ways to interact with engaging content!8 Interactive Books included in each SKU4 Different “modes” of playRead to me – Tutor reads story with engaging animation
  • 11.
    I can read– Beginning vocabulary word-based activities
  • 12.
    Interactive – Clickableanimations with interactive quizzes to test reading and vocabulary comprehension
  • 13.
    Paint – Unleashcreativity and illustrate scenes while listening to a storyCurriculum – Subjects Covered By SKU11