Mentor Interactive's 'My Virtual Tutor' is an educational program for children aged 3-9, originally developed for deaf learners, aimed at improving reading skills worldwide. Utilizing proprietary technology and educational research, the program provides interactive learning experiences on the Nintendo DS platform with engaging exercises and books. There is a significant market opportunity, with 30 million target children and 5 million new entrants annually, addressing the issue of 40% of 4th graders reading below grade level.