The document describes the stages and challenges faced by the author in starting their business, Virtuoso Analytics. It discusses the initial dream phase and planning phase. It then details the stress of the beginning stages, mistakes made, and importance of choosing advisors wisely. Later hurdles included not fully understanding the product, customers, or cash flow. The author advocates for starting small and growing steadily, sticking to the overall aim, and measuring success based on time, money and effort invested.

1. CAN’T TAKE
IT EASY
MY START UP STORY
Ayanansha Achar ya
CEO, Vir tuoso Analytics
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2. STAGE ONE: THE DREAM
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3. STAGE TWO: THE PLANNING
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4. STAGE THREE: THE BEGINNING
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5. STAGE FOUR: THE STRESS
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6. STAGE FIVE: THE MISTAKES
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7. LISTENING TO EVERYONE
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8. THEN CHOOSING ONLY THOSE
WITH A PROFESSIONAL STAKE
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9. OBSESSING ABOUT THE
COMPETITION…
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10. …WHEN A STARTUP IS, BY
DEFINITION, BOTTOM OF THE PILE
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11. TRYING TO DO THE BRANDING &
PROMOTIONS ALL BY MYSELF
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12. FALLING FLAT, THEN GETTING
PROFESSIONAL HELP
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13. MORE HURDLES, HOWEVER
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14. DID I KNOW WHAT
I WAS SELLING?
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15. DID I KNOW WHO I WAS
SELLING TO?
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16. DID I KNOW WHERE I WAS
SOURCING FROM?
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17. WAS I CONTROLLING THE
CASH FLOW?
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18. OBVIOUSLY NOT! SO ALL
START UPS REMEMBER…
 You’d better have a very clear idea of what you
are selling
 You should know your target group inside out
 You MUST know where you are sourcing your
inputs from. In other words, how you are arriving
at the final product
 You need to be in charge of the cash flow
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19. SO I THOUGHT SMART. AND I
TOOK CHARGE
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20. IN THE END, SLOW AND
STEADY WAS THE ANSWER
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21. FIX YOUR ULTIMATE AIM,
AND STICK TO IT
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22. MEASURE SUCCESS/FAILURE IN
TERMS OF TIME, MONEY, EFFORT
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23. DON’T WAIT TOO LONG
BEFORE YOU TAKE A CALL
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24. START SMALL, THINK BIG…
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25. …AND GROW AS YOUR
BUSINESS DOES
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26. THANKS FOR DROPPING BY
India USA Thailand
Module No: 211, SDF 616 Corporate Supernee Place (Room
Building Sector V, Salt Lake 202)
City Kolkata 700091 West 57 Soi Ramkhamhaeng 76
Bengal, India Ramkhamhaeng Road,
+91 33 65002646 Haumark,
+91 9836739197 Bangkapi Bangkok 10240
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