Horror films seek to elicit negative emotions in viewers by playing on primal fears. They often include startling scenes and may overlap with fantasy, supernatural, and thriller genres. A horror film trailer typically features blood, screaming, death, crime, murder, eerie music, weapons, masked or threatening characters, ghosts, dark lighting, and isolated locations to set an ominous tone. While analyzing genre conventions allows one to produce a horror trailer, creating a truly scary and successful film on a small budget that could compete with major studio horrors may prove challenging.

1. Exploring genre
Horror

2. What is a horror film?
Horror is a film genre seeking to elicit a negative emotional reaction
from viewers by playing on the audience's primal fears. Horror films
often feature scenes that startle the viewer. They may overlap with the
fantasy, supernatural, and thriller genres.

4. Genre conventions in a trailer
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5. The purge
Blood
Screaming
Death
Crime
Murder
Eerie Music
Weapons
Masked people/clowns
Threatened characters
Ghosts
Dark lighting
Isolated locations
Good vs evil

6. Could I produce a horror film
trailer?
After analysing other horror film trailers and looking at the genre
conventions I have decided that it would be possible for me to create a
horror film trailer. However, horror films can be highly subjective and
need to be very good/scary to be successful, this would put pressure
on my production company as creating a film to compete with award
winning horrors on a small budget may prove difficult.
Mise en scene wouldn't be too difficult as filming at night and make up
for things such as cuts and blood would work well.