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Similar to My Portfolio
Similar to My Portfolio (20)
My Portfolio
- 1. In many ways a designer is a fish in a bubble, on display for everyone to see Portfolio and Resume
- 7. To be successful you have to be versatile, adjusting to fit with an ever-changing environment
- 8. Before
- 9. After
- 16. You must listen to others ... and furthermore you have to listen to understand … in order to see things as they really are …
- 17. You must listen to others ... and furthermore you have to listen to understand … in order to see things as they really are …
- 25. You have to sort through the myriad of details to find the optimal solution
- 30. And when the time is right, you must aim high, exert yourself, and envision the breakthrough that will achieve the greatest result
- 34. DEDICATED PET CATEGORY SHADOWBOX
- 35. PET LIFE PLANNING CENTER
- 36. IN AISLE PRODUCT DISPLAYS
- 38. BAYS 1-2
- 39. BAYS 3-4
- 40. BAYS 5-6
- 41. You must take the lead, engage, and energize your team to help them realize your vision, turning insight into action
- 44. To be a successful designer, Shawn Moore Designer … you must never allow an obstacle to become a barrier
Editor's Notes
- Base design solutions
- Logo and exterior display concept for the Dayton Entrepreneur Center. The concept is cognition leading to creativity, the center is a think tank for new job growth in the Miami Valley. The exterior signage would have had light weight metal projections, like springs to simulate brain waves, which would sway in the wind.
- Logotype for animal advocacy group.
- Logotype designed for an accommodations company providing wedding reception services.
- Promotional logotype for participating pet retail stores.
- Identity mark for my former work group.
- Photoshop technique based designs for mass media, social media, circulars and point-of-sale.
- Photoshop exercise changing dog to cat for use in marketing for The Iams Company.
- Photoshop exercise changing dog to cat for use in marketing for The Iams Company.
- Dayco business-to-business ad depicting durability of product under extreme conditions.
- D'Agostinos Entertainment Facebook Social Media Ads. (Top) From Maiden to Bride Transitions of Life Ad. (Bottom) A Daughter's Love for her father Transitions of Life Ad.
- Promotional ads for Petsmart Halloween Pet Costume Ads.
- Promotional circular ads for Iams and Eukanuba Brands at Petco.
- New product initiative signage.
- Promotional in-store point of sale materials.
- Complex narrative based advertising design
- Complex narrative based advertising design
- Recruitment advertising materials for The Miami Valley School. Exterior view of literature.
- Recruitment advertising materials for The Miami Valley School. Interior view of literature.
- Accompanying versions for recruitment advertising at The Miami Valley School.
- Dayco business-to-business features and specifications brochure for flexible hydraulic hoses. Exterior View
- Dayco business-to-business features and specifications brochure for flexible hydraulic hoses. Interior View
- CityWide Development Corporation quarterly newsletters (2 color, plus duotone). Exterior view.
- CityWide Development Corporation quarterly newsletters (2 color). Interior view.
- Complex promotional design and category design.
- Iams Brand: "I Love My Dog" canine breed size categorization poster and feeding recommendation dial rotation disk.
- Eukanuba Brand: "My Guide" canine breed size categorization poster.
- Eukanuba Brand: Canine breed size in-store category merchandising concept.
- Eukanuba Brand: Canine breed size in-store category merchandising concept.
- Home Depot Pet Care Category design system. This incorporates brand design, analytics, product assortment, Home Depot centered product adjacencies, and category motif.
- Home Depot: Pet Category Introduction Program The Home Depot should advertise it’s strategic concept around why should Home Depot sell pet products to the consumer. “Your Pet Outfitter” works to identify the Home Depot approach which is to provide goods and services that will provide a fulfilled environment for the family pet. The Home Depot will provide solutions for enhancement of family pet’s outdoor environment as well as their indoor experience. Solutions will include contractor-based build and installment for beautiful cottage type dog houses with flooring and kennel fencing; gazebo-type kennels for short-term backyard visits for the pet or below ground electronic fencing to protect the pet from hazards of the street. Products for treating the yard so that exposure to yard pests such as fleas and ticks are eliminated. Also, the family outdoor deck should be designed with considerations for the pet, with feed and motion activated watering stations –or- dog-sized view ports built into the perimeter fencing. Inside the home, The Home Depot will provide contractor based design solutions for new builds empowering the home-owner the ability to design pet solutions in the home. Fanciful rooms where cats can climb, explore, and play or where dogs have a designed space near the hearth. Plus products to help train the pet and manage pet waste. And the Home Depot will offer convenience to shoppers seeking pet nutrition and treats.
- The Pet Owner will view the pet as an extension of their family. The Home Depot will provide a welcoming message to build consumer awareness and introduce the consumer into the category set. For the shopper, this will show that Home Depot values pet care.
- The Home Depot should provide a backing motif that would enhance the pet owners experience within the category. The pet should be accentuated and the human subject deemphasized to show Home Depots focus upon the family pet. Note: Retailer would need to acquire photography
- Dedicated and category branded space for promotion of specialty and novelty items
- The category would include a work station complete with a closed loop audio/video presentation on bringing the power of Home Depot into outfitting your pet. This would include a communication portal for finding adjacencies within the store through a flip chart type display. Included in the display would be full color examples for kennels, specialty decks, cat rooms, e-fencing containment systems, and other assorted large scale solutions which the Home Depot could provide, build, and install.
- The category would include displays of dog houses and cat trees which are for sale. Each would be lighted so that all of its features would be recognizable. This will add robustness to the category presentation and will provide the consumer with incentive to stop and shop.
- With the combination of the floor graphic, shadowbox, motif photos, looped video and dog house displays, the initial impression upon the shopper will be strong. The Home Depot will be recognized as a category leader in pet care.
- Bay 1 would provide the premium dog house displays plus merchandise Premium Dog Food with IAMS and ONE below Bay 2 would provide the economy dog house displays plus merchandise Mid-Tier (Identified as PLUS NUTRITION) Dog Food with Beneful, Iams So Good, Pedigree, and Kibbles n Bits (economy brand) Brands on Shelf: [DRY DOG FOOD] Iams (Prem), Purina ONE (Prem), Beneful (Mid), Iams So Good (Mid), Pedigree (Mid), Kibbles n Bits (Econ) [WET DOG FOOD] Iams Woof Delights, Iams, ONE, BENEFUL Tubs, Pedigree
- Bay 3 would merchandise Dog Beds, Waste Management Tools, and large size dry food product on pallet for ease of inventory management (Identified as Value Nutrition) Bay 4 would house the PET LIFE PLANNING CENTER providing a center hub for driving traffic into the category. Below the center would be shelved a broad assortment of Dog Treats. Brands on Shelf: [DRY DOG FOOD] Pedigree (Mid), Purina Dog Chow (Mid), [DOG TREATS] Pup-peroni, Purina Beggin’ Strips, Iams Biscuits, Iams Shakeables, Milk-bone, Canine Carry-outs, Rawhides and Greenies
- Bay 5 would merchandise Cat Waste Management Products, Feeding and Watering Systems and Dog training aids. Bay 6 The trail of the category, would display cat trees and all cat food (Prem, Mid, and Value) serving as signpost for the backside of the category. Brands on Shelf: [DRY CAT FOOD] Iams (Prem), Purina ONE (Prem), Cat Chow (Mid), Meow Mix (Mid), Friskees (Mid), Purina Kit’n Kaboodle (Econ) [WET CAT FOOD] VARIETY PACKS: Iams, Fancy Feast, Friskies, and Meow Mix Note: Located cross isle from dog segment.
- Art directed work.
- Branded system for dog breeder Brian Kilcommons, advocate for Iams Dog Food's DHA product enhancement making puppies more trainable. Art Direction by Shawn Moore. Design by Ann Cornell.
- In-store credentialing demo brochure for Eukanuba pet foods. Cover plus single spread depicted. Art Direction by Shawn Moore. Design by Ann Cornell.