The target demographic for this magazine is young males aged 14-18 who enjoy computer gaming and action films. The magazine will focus on new and upcoming computer games, with a focus on titles like Halo 4, Black Ops 2, and Assassin's Creed 3. It will provide information on these major game releases in the form of pictures, descriptions of the games' stories, and details on their release dates to inform and interest its target readers.