My Brazil, My Rio Grande do Sul

Embassy CES
Rafael Lucchese Coitinho
BR/RS
Presentation
Boston, March 2013

1 MY COUNTRY, MY BRAZIL...
AGENDA
2 MY STATE, MY RIO GRANDE DO SUL...
3 MY CITY, MY PORTO ALEGRE...
4 CONCLUSIONS and F.A.Q

4
Brazil is well known for been a SOCCER COUNTRY or a “CARNAVAL”
CONTRY, and sometimes as VIOLENT CONTRY...
MY COUNTRY, MY BRAZIL...
WELCOME TO BRAZIL
but the true story is that this big
country is much more than that!

5
Brazil is located in the American Continent, more specific in South America…
LOCALIZATION

6
As well the most of the countries in South America, Brazil is
consider a “Latino” Country, in other words a region
of the Americas where Romance languages particularly
Spanish and Portuguese, and variably French and
and Italian are primarily spoken.
LOCALIZATION
BRAZILIAN FRONTIERS:
French
Guiana, Suriname, Guyana
, Venezuela, Colombia, Per
u, Bolivia, Paraguay, Argen
tina, Uruguay.
Exceptions: Chile, Ecuador.

7
BRAZIL: GENERAL INFORMATION
▪ NAME:
Federative Republic of Brazil
▪ CLIMATE:
Tropical in General
▪ CURRENCY:
Real (R$)
▪ LINGUEGE:
Portuguese
▪ LAND AREA: 8,5 M Km² (the
largest country in South América
and the 5th in the World)
FLAG COLORS

8
▪ POPULATION: 198 M
(the biggest population in South
America and the 5th in the World)
▪ BRAZIL ETHNIC GROUPS:
49% Men
51% Women
▪ ORIGINS:
Indigenous, Portuguese, Africans, Spaniards, Jews, German
s, Italians, Arabs, Japanese.

9
▪ POPULATION: 198 M
(the biggest population in South
America and the 5th in the World)
49% Men
51% Women

10
▪ Are 26 states and
1 Federal District (Brasília)
(The country can be divided in five
different regions and the culture of each
one are very different from each
other, some times the culture can change a
lot from one state to another).
▪ Currently, BR is the sixth
largest economy with high
growth prospects for the future.
North
Northeast
Southeast
Midwest
South
REGIONS:

11
▪ 5 M of Turists each year (More than 100 ecotourism destinations as
Rio, Amazonas, Waterfall & Caves and more than 2000 Beaches...

12
BRAZIL: DISHES

13
BRAZIL: DISHES
Feijoada

14
BRAZIL: FRUITS

15
BRAZIL: MUSIC and DANCE

16
BRAZIL: MUSIC and DANCE

17
THE BIGGESTS PROBLEMS IN BRAZIL
SECURITY POBRETY
EDUCATION
CORRUPTION
INFRASTRUCTURE BAD INCOME DISTRIBUTION

19
MY STATE, MY RIO GRANDE DO SUL
LOCALIZATION
▪ Rio Grande do Sul (RS) is
located in the extreme south of
Brazil.
▪ The people who are born in the
state are called “Gaúchos”.

20
LOCALIZATION
▪ The State make frontier with
Argentina (in the west), Uruguai
(in the south), Brasil/SC (in the
North) and Atlantic Ocean (East).
▪ RS can be divided in 7 different
regions. (The Capital is Porto
Alegre – POA)
▪ The 4th most populous of BR.
▪ RS has one of the most
traditionalists and awesome
culture in the world!

21
WHO IS GAÚCHO?
▪ The Traditional Gaúcho:
Originally, the Gaúchos were the people
living in the country sides in the
southern Latin America. But it's also the
word used to describe a person born in
the Brazilian state of RS.
▪ The Pride of Being Gaúcho:
Gaúchos are very proud of being born in
the state of RS. It's not uncommon to
hear jokes like "Gaúcho is the best at
everything". They indentify themselves
first as Gaúchos, and only then - if even -
as Brazillias.

22
WHO IS GAÚCHO?
▪ Strong Influence:
Starting from 1822, many Italian and
German Families, looking for an easier
life, started immigrating to RS. Despite
the promises of a prosperous life, what
waited ahead was a life full of hard
work. As a result of that
immigration, almost everyone you meet
in the state has an Italian or German
last name. This is also the reason why
the population in the south of Latin
America has light skin.
▪ Its population is largely made up of descendants of
Portuguese, German, Italian, African and indigenous.
▪ In small part by Spaniards, Poles and French, among
other immigrants…
As the time passed, the immigrates started adopting
some of the local habits and the Gaúcho - the way
we know him today - was formed; firm, determined
and strong in the way he walks and talks.

23
HISTORY
The War of Farrapos
(Tatters),
was the longest civil
war in the country.
Sept 20th 1835
Beginnig of Farroupilha
War (RS tried to
separete from Brazil)
(1839 - 1845)
“Rio Grandense
Republic”
“…But it not enough to be free.
Be strong, valiant and brave.
People who have no virtue.
Turns out to be a slave…”

24
FAMOUS TRADITIONS
▪ The Ritual of Chimarrão is a typical thing
from the south. Chimarrão is normally the
first activity of the day.
▪ While preparing and drinking it, you're not
supposed to move the Bomba (the special
metal straw), not only because it's
disrespectful, but also because it will ruin
the position of the Mate Herbs.
▪ When drinking it, you have to finish everything - all the way until you hear
the water "snorting" - it is the sign that you enjoyed it.
▪ Chimarrão is so essential to the every-day life that you find hot water
machines everywhere such as in the parks and offices.

25
FAMOUS TRADITIONS
Intersting to Know:
▪ Chimarrão is an indigenous
drink, a legacy of the tribes that
used to live in the region.

26
FAMOUS TRADITIONS
Intersting to Know:
▪ According to the “The History
of Chimarrão” the first time a
white man first try the drink was
in 1554, after which, he started
spreading it among the settlers
in Argentina and Uruguay.
▪ Sharing Chimarrão become a
testimony of unity, trust and
friendship.

27
FAMOUS TRADITIONS
▪ Churrasco: One of the most important
traditions, the Sunday Churrasco (a kind
of barbeque), is made using special
local cuts of meat. The meat is stuck on
skewers that remind swords. It is grilled
over bruning charcoal and the
"barbeque" is served with “Farofa”
(toasted manioc flour mixture).
▪ The Churrasco is always prepared by
men and it is passed from father to son.
▪ Others Famous Complements:
Queijo Coalho: (a kind of grilled cheese)
Pão com Alho: (Grilled Garlic Bread)

28
THE CHURRASCO (Behold !!!)

29
FAMOUS GAÚCHOS

30
FAMOUS GAÚCHOS

31
FAMOUS GAÚCHOS
Iberê Camargo
(Artist)

32
AND OF COURSE, OUR WOMEN (PRENDAS)…
Priscila Machado
(Miss Brasil 2011)
Fernanda Lima
Ana Hickmann
Dilma Rousseff
Natália Anderle
(Miss Brasil 2008)
Gabriela Markus
(Miss Brasil 2012)
Alessandra Ambrósio
(Sexiest 2005)

33
CURIOSITIES

34
CURIOSITIES
OPEN-MINDED PEOPLE:
Gaúchos are often described with the words conservative
and macho, but ironically, they are above average tolerant
towards diversity. Rio Grande do Sul is one of the most
open minded places in Brazil (and perhaps on the
continent) when it comes to diffent sexual
orientations, social classes and lifestyles in gereral.
ADMIRATION FOR THE SUNSET:
Gaúchos believe the sunset in Rio Grande do
Sul is the most beautiful in the world: bright
pink and purple and setting over a lake.

35
PLACES TO VISIT IN RIO GRANDE DO SUL
http://www.gogobot.com/daithi-medina-top-10-places-to-visit-rio-gra

37
MY CITY, MY PORTO ALEGRE
VIDEO ABOUT PORTO ALEGRE
Youtube: http://www.youtube.com/watch?v=pXQ9z8sPcHI

VIDEOS:
RS - Economy of Rio Grande do Sul – Brasil ()
http://www.youtube.com/watch?v=IuWOPZtiFyU(4:46)
RS - Information about Rio Grande do Sul - English
http://www.youtube.com/watch?v=jRLlyL9GEVE (4:50)
RS - Traveling to Rio Grande do Sul
http://www.youtube.com/watch?v=V2zqcw6D6aw (10:18)
SONGS:
Sergio Mendes - MAS QUE NADA (2:45) – http://www.youtube.com/watch?v=9U1v01SGtGE
Waters of March (Aguas de Marco) – (4:00) - http://www.youtube.com/watch?v=ZFv_kRpjmtM
Meu Brasil Brasileiro – (4:11) – http://www.youtube.com/watch?v=oM92MRo6zhs
Capoeira - Paranaue – (4:05) – http://www.youtube.com/watch?v=u8gkejEaqd4
Sergio Mendes – Magalenha – (3:39) – http://www.youtube.com/watch?v=stYJkLlNmsY
Chega de Saudade Tom Jobim e Vinícius de Moraes – (3:52) – http://www.youtube.com/watch?v=0CjqMh6SN1k

BAH: http://www.youtube.com/watch?v=nOW5RFWbbD0

HINO ENGLISH : http://en.wikipedia.org/wiki/Hino_Rio-Grandense
Portuguese lyrics English translation
First chorus
Como aurora precursora
Do farol da divindade
Foi o vinte de setembro
O precursor da liberdade
Mostremos valor, constância Nesta ímpia e
injusta guerra Sirvam nossas façanhas De modelo
a toda terra De modelo a toda terra Sirvam
nossas façanhas De modelo a toda terra
Like the precursory dawn
At the lighthouse of divinity
It was the twentieth of September
The precursor of liberty
Let us show value, constancy In this impious,
unfair war Let our prowess serve As a model to
every land As a model to every land Let our
prowess serve As a model to every land
Second chorus
Mas não basta pra ser livre
Ser forte, aguerrido e bravo
Povo que não tem virtude
Acaba por ser escravo
Mostremos valor, constância Nesta ímpia e
injusta guerra Sirvam nossas façanhas De modelo
a toda terra De modelo a toda terra Sirvam
nossas façanhas De modelo a toda terra
But, to be free, it is not enough
To be strong, fearless and brave
(For) A people with no virtue
Ends up being enslaved
Let us show value, constancy In this impious,
unfair war Let our prowess serve As a model to
every land As a model to every land Let our
prowess serve As a model to every land

My Brazil, My Rio Grande do Sul

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