The document discusses the needs and behaviors of mobile users. It notes that mobile users are always on the move, multitasking, and using their phones for a variety of tasks. It emphasizes that mobile experiences need to be relevant, easy to use, useful, and accessible from any device at any time. The document provides tips for designing for mobile users, including using personalization, minimizing clicks and validation, and focusing on usability, usefulness and what people actually need and use on their phones.
MEA2011 - Mobilising Africa, what to use and when. Tim Bishop - Prezence DigitalTim Bishop
MOBILE - Taking your brand to the (African) masses
The growth of 'mobile' in SA and Africa is exploding and yet brands are struggling to find their way through the clutter of disinformation to properly take advantage of this 24/7 365 conversation enabler.
How to create perfect mobi and mobile coms platforms providing beautiful and rich brand experiences regardless of handset.
Context, relevance, cost and (limited) technology are critical factors – how to mobilise brands for the masses.
Choosing the right mobile technologies for 100% African penetration: Mobi, SMS, USSD and the 'Apps' debate.
Dispelling the myths - Mobile technology is here now and so are the customers, lets go!
Moff - soft-textured device for emotional communicationAkinori Takahagi
Soft-textured interface device for smartphone.
It makes it possible for us to communicate our emotions by taking a physical action, such as gripping or touching, to a plush toy.
Change a hard, cold and keyboard interface into a soft-textured interface!!! This is the next emotional communication.
The future of Android tablets rests with designers. Android has captured only a small marketshare largely due to it's lack of apps, poor graphic design and poor UX. Mutual Mobile Creative Director Amanda McGlothlin makes a case for the importance of design to the future of Android and how designers can more effective cater to the end user. This speech from the 2011 Android Developers Conference looks at popular apps that break correct design conventions, great examples of Android design and exercises in profiling users. Find more at www.mutualmobile.com
MEA2011 - Mobilising Africa, what to use and when. Tim Bishop - Prezence DigitalTim Bishop
MOBILE - Taking your brand to the (African) masses
The growth of 'mobile' in SA and Africa is exploding and yet brands are struggling to find their way through the clutter of disinformation to properly take advantage of this 24/7 365 conversation enabler.
How to create perfect mobi and mobile coms platforms providing beautiful and rich brand experiences regardless of handset.
Context, relevance, cost and (limited) technology are critical factors – how to mobilise brands for the masses.
Choosing the right mobile technologies for 100% African penetration: Mobi, SMS, USSD and the 'Apps' debate.
Dispelling the myths - Mobile technology is here now and so are the customers, lets go!
Moff - soft-textured device for emotional communicationAkinori Takahagi
Soft-textured interface device for smartphone.
It makes it possible for us to communicate our emotions by taking a physical action, such as gripping or touching, to a plush toy.
Change a hard, cold and keyboard interface into a soft-textured interface!!! This is the next emotional communication.
The future of Android tablets rests with designers. Android has captured only a small marketshare largely due to it's lack of apps, poor graphic design and poor UX. Mutual Mobile Creative Director Amanda McGlothlin makes a case for the importance of design to the future of Android and how designers can more effective cater to the end user. This speech from the 2011 Android Developers Conference looks at popular apps that break correct design conventions, great examples of Android design and exercises in profiling users. Find more at www.mutualmobile.com
Five and a Half Principles to Design Better CobotsWolfgang Klein
A new player has emerged at the intersection of artificial intelligence, mechatronics and funny dog videos: Collaborative robots, or “cobots” for short.
Cobots in the workplace will be alien, bodily superior and right next to us. So, how might we disperse fears, shape workflows and foster communication with them?
This presentation takes inspiration from existing human-facing robots, digitally enabled toys and trained animal companions.
Whether you’re a professional or enthusiast: Check this out to learn about best practices and actionable guidance around cobots!
The accompanying talk can be found here:
https://youtu.be/dVpEmofaYvM
Closing Keynote Address for Kamehameha Schools Tech Slam 2014, "Digital Life", which was based on the Historyteachers video: https://www.youtube.com/watch?v=RO0-7YAxxDY.
This presentation focuses on the ways in which technology - and smartmobile in particular - can "rehumanize" us or at least bring out the humanity in us, primarily though CREATION, CONNECTION, and REFLECTION. It's a counter-argument for "put away that phone" and "get of social media". While mostly philosophical, it does offer a few examples of specific apps one could use.
Please note that because this was an Apple Keynote, all embedded videos will not play.
Some include clips from Amber Case, We Are All Cyborgs Now: http://www.ted.com/talks/amber_case_we_are_all_cyborgs_now
Network Diaries by Mobile Movement: https://www.youtube.com/watch?v=QabPEDENDDc
If All Movies had Cell phones: https://www.youtube.com/watch?v=yH2B9F-GPm0
1969 BT Vision of the Future: https://www.youtube.com/watch?v=VN3hF8dX8TM
G+ Virtual Photo Walks: https://www.youtube.com/watch?v=y1Uv7as5ZmI
Portrait of Lotte: https://www.youtube.com/watch?v=UH1x5aRtjSQ
Born Friends: https://www.youtube.com/watch?v=5nRKyQ11494
Provocative presentation about AppStores. The goal was to inspire and induce a feeling that much can be done with mobiles and appstores, and that just copying Apple is not enough.
Website usability best practices a marketing perspectiveRegalix
USABILITY: Wikipedia definition: A term used to denote the ease with which people can employ a particular tool
Providing people an easy to use service for a need
The user should know exactly where she is, and should know fairly well what’s next
For an application site, giving access to start of all use-cases is critical
Be available to help users (just like in a real world store, office)
Allow users to easily recover from mistakes
Make it easy to recover from system failures
The ultimate in giving control to the user!
Gives the user higher sense of control
Remember what the user did last, and if appropriate, start from there – logins, passwords, recent searches, recent transactions, etc.
Make things look as you want users to interact with them (affordance)
If an interaction has been made simple, check if you can make it simpler!
Focusing on Usability is no different than focusing on Customer Experience!
And marketers ARE focused on Customer Experience
It is just that Customer Experience in context of web applications has become a specialized science, and Marketers need to focus on it
Usability of your systems can increase ROI. Some examples:
“We want to increase the registration rate on our site from the current 3%, to 5% or above.” [Web2.0 Photo Application Site]
“The average time it takes our customer service representative (CSR) to service a customer is about 8 minutes. We wish to reduce this to 6.5 minutes.” [Banking Firm]
“The average time a customer stands in the queue to transact is about 4 minutes. We wish to reduce it to sub 3 minutes.” [Library]
Is the end-to-end process usable?
Are the different touch points usable?
Lead form fill-up
Call-back, calling process
Application process
Reaction times
Information collateral
Is the customer happy with the product?
Do more in less time
Explore more things that you have on offer
C1 - Overcoming Distances: Scrum with Distributed TeamsXP Day CH
Scrum ideals call for a team to be colocated,
and with members in close proximity to each other. However, the reality is that many teams and organizations already have, and continue to have, a distributed component, with the team members partially or permanently located apart from each other. How to make this arrangement work? Is it still Scrum?
Silvana Wasitova
How to get to a Smartphone & Tablet Vision & Strategy....and executionJan-Joost Kraal
I presented this at Product Tank Amsterdam om March 26th at eBuddy, Amsterdam. It reflects part of my work at Marktplaats, the largest classifieds site in the Netherlands. It's about the process and my experience on how we got to a Mobile Vision and Strategy.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
More Related Content
Similar to #MWA2011 Mobile - its really important you get it right! We do! Be a MobileSlut not a MobiDicks
Five and a Half Principles to Design Better CobotsWolfgang Klein
A new player has emerged at the intersection of artificial intelligence, mechatronics and funny dog videos: Collaborative robots, or “cobots” for short.
Cobots in the workplace will be alien, bodily superior and right next to us. So, how might we disperse fears, shape workflows and foster communication with them?
This presentation takes inspiration from existing human-facing robots, digitally enabled toys and trained animal companions.
Whether you’re a professional or enthusiast: Check this out to learn about best practices and actionable guidance around cobots!
The accompanying talk can be found here:
https://youtu.be/dVpEmofaYvM
Closing Keynote Address for Kamehameha Schools Tech Slam 2014, "Digital Life", which was based on the Historyteachers video: https://www.youtube.com/watch?v=RO0-7YAxxDY.
This presentation focuses on the ways in which technology - and smartmobile in particular - can "rehumanize" us or at least bring out the humanity in us, primarily though CREATION, CONNECTION, and REFLECTION. It's a counter-argument for "put away that phone" and "get of social media". While mostly philosophical, it does offer a few examples of specific apps one could use.
Please note that because this was an Apple Keynote, all embedded videos will not play.
Some include clips from Amber Case, We Are All Cyborgs Now: http://www.ted.com/talks/amber_case_we_are_all_cyborgs_now
Network Diaries by Mobile Movement: https://www.youtube.com/watch?v=QabPEDENDDc
If All Movies had Cell phones: https://www.youtube.com/watch?v=yH2B9F-GPm0
1969 BT Vision of the Future: https://www.youtube.com/watch?v=VN3hF8dX8TM
G+ Virtual Photo Walks: https://www.youtube.com/watch?v=y1Uv7as5ZmI
Portrait of Lotte: https://www.youtube.com/watch?v=UH1x5aRtjSQ
Born Friends: https://www.youtube.com/watch?v=5nRKyQ11494
Provocative presentation about AppStores. The goal was to inspire and induce a feeling that much can be done with mobiles and appstores, and that just copying Apple is not enough.
Website usability best practices a marketing perspectiveRegalix
USABILITY: Wikipedia definition: A term used to denote the ease with which people can employ a particular tool
Providing people an easy to use service for a need
The user should know exactly where she is, and should know fairly well what’s next
For an application site, giving access to start of all use-cases is critical
Be available to help users (just like in a real world store, office)
Allow users to easily recover from mistakes
Make it easy to recover from system failures
The ultimate in giving control to the user!
Gives the user higher sense of control
Remember what the user did last, and if appropriate, start from there – logins, passwords, recent searches, recent transactions, etc.
Make things look as you want users to interact with them (affordance)
If an interaction has been made simple, check if you can make it simpler!
Focusing on Usability is no different than focusing on Customer Experience!
And marketers ARE focused on Customer Experience
It is just that Customer Experience in context of web applications has become a specialized science, and Marketers need to focus on it
Usability of your systems can increase ROI. Some examples:
“We want to increase the registration rate on our site from the current 3%, to 5% or above.” [Web2.0 Photo Application Site]
“The average time it takes our customer service representative (CSR) to service a customer is about 8 minutes. We wish to reduce this to 6.5 minutes.” [Banking Firm]
“The average time a customer stands in the queue to transact is about 4 minutes. We wish to reduce it to sub 3 minutes.” [Library]
Is the end-to-end process usable?
Are the different touch points usable?
Lead form fill-up
Call-back, calling process
Application process
Reaction times
Information collateral
Is the customer happy with the product?
Do more in less time
Explore more things that you have on offer
C1 - Overcoming Distances: Scrum with Distributed TeamsXP Day CH
Scrum ideals call for a team to be colocated,
and with members in close proximity to each other. However, the reality is that many teams and organizations already have, and continue to have, a distributed component, with the team members partially or permanently located apart from each other. How to make this arrangement work? Is it still Scrum?
Silvana Wasitova
How to get to a Smartphone & Tablet Vision & Strategy....and executionJan-Joost Kraal
I presented this at Product Tank Amsterdam om March 26th at eBuddy, Amsterdam. It reflects part of my work at Marktplaats, the largest classifieds site in the Netherlands. It's about the process and my experience on how we got to a Mobile Vision and Strategy.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
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Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
2. The
mobile
user...
meet
him!
(or
her)
On
the
move,
demanding,
always
on,
mul8-‐
tasker,
mul8-‐persona,
he
is
the
same
as
you!
(assume
nothing...
he
may
also
have
a
crap
phone)
@"mprezence
3. He
booked
for
Coldplay
with
his
mobile
and
took
it
with
him
(along
with
50,000
others!)
...always
with
him,
always
on
and
does
everything
@"mprezence
4. Your
Target
Audience?
Everyone!
Consider
those
who
have
limited
mobile
experience
-‐
educa"on
Consider
those
who
have
lower
literacy
capabili"es
-‐
intui"ve
Consider
those
who
want
the
basic
informa"on
–
FAST
-‐
snack
Consider
those
who
are
demanding
and
want
loads
-‐
expand
@"mprezence
5. Remember context? I’m mobile!
•
Browsing
one
handed
(coffee)
•
In
a
queue
and
wants
to
jump
it
•
On
the
loo
with
"me
to
kill
•
Lost
and
needing
fast
direc"ons
•
Want
to
find
cool
stuff
near
me
•
Product
research
and
comparison
•
Want
to
engage
with
your
brand
•
WANT
TO
SHARE
AND
TALK!
CONSIDER
WHERE
AND
WHY!
@"mprezence
6. User
Mobile
Experience
Just
a
few
8ps
(and
a
couple
of
rants)
(Oh
no,
here
he
goes
again!)
6
@"mprezence
7. TOUCH
:
Us
posh
people
have
fingers
Fingers
are
not
matchs8cks
So
leave
room!
@"mprezence
8. Where
am
I?
I
am
sure
I
just
clicked!
Build
informa8on
‘above
the
fold’
to
make
sure
the
user
knows
where
they
are...
Show
change
to
the
user
in
‘Ac8on
Areas’
(Visible
Screen)
Top
menus
No
obvious
change
Each
click
shows
a
clear
change
on
each
page
refresh
Cursor
Nightmare!
@"mprezence
9. If
you
know
what
makes
me
8ck...
MSISDN + PROFILING
You
can
personalise
USSD and
be
RELEVANT
XXXXX
MOBi:
Hi
Subusiso
Select
Op"ons
Hi
Subusiso
SMS
1
–
Register
The
latest
XXX
2
–
News
Alerts
newsleXer
is
3
–
Compe""ons
Out!
Click
HERE
4
–
Refer
Friend
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ or
reply
and
Reply
you
could
win
a
R500
voucher
@"mprezence
10. Ease
of
Use?
Apps
should
be
good!
Dear
customer,
here
is
an
iPhone
app
for
the
chosen
few,
the
other
10m
of
you
can
F&^%
off
and
buy
a
computer!
Illegible
text
for
cri8cal
info
that
I
really
need
to
know
even
on
one
of
the
easiest
pla[orms
to
develop
and
design
on!
No
common
usability
/
flow
(some
clickable
some
not)
Too
many
clicks
to
get
where
I
need
to
go
(up
to
5)
Core
func8onality
links
to
website
–
No
MOBi!..
WTF!!
Why
do
premium
SA
brands
think
this
is
acceptable?
SA
is
a
mobile
leader.
Really?
@"mprezence
11. Mobi
should
not
look
crap....
Who
is
this
aimed
at?
Would
they
treat
print
ads
like
this?
Dear
CocoPops,
If
you
don’t
care
about
your
brand,
why
should
I?
@"mprezence
12. Usefulness....?
Why bother?
Check-‐in
process
–
That
looks
promising!
Paperless
Ticket
–
to
my
mobile?
NOPE!
Change
my
booking
-‐
I
am
late
dammit!
WEATHER?
I’m
mobile...
I
can
LOOK
UP!
@"mprezence
13. Great
brands...
Lazy
or
misinformed?
VALIDATION?
WHY?
(tell
me
1st)
NOT
MORE...
IDs
are
tricky
to
type
My
rules
not
yours
Crappy
apps!
@"mprezence
14. What
do
people
(you)
need?
It’s
not
rocket
science!
RELEVANCE
To
my
life,
where
I
am,
who
I
am
and
what
I
might
want
to
do
EASE OF USE
I
am
a
normal
human,
don’t
be
a
smartarse
and
over-‐complicate
things
USEFULNESS
Give
me
something
I
want
to
use
and
that
will
add
value
to
my
life
ACCESSIBILITY
I
want
to
use
it
when
it
suits
me
from
any
device
I
choose,
24/7
But
you
also
need
to
know
what
they
are
using!
14
@"mprezence
15. REALITY:
Who
is
buying
what
in
SA
47%
17%
14%
13%
OTHER
OTHER
OTHER
OTHER
OTHER
OTHER
OTHER
OTHER
8%
Less
than
1%
All
Device
Types
(June
11)
@"mprezence
16. Who
owns
what
in
SA?
45,0%
SMARTPHONE
40,0%
39,8%
12%
(5
million)
35,0%
29,9%
30,0%
25,0%
20,0%
Samsung
29.9%
Blackberry
represents
half
of
Nokia
3
9.8%
5m
E250s!!!!
15,0%
all
SmartPhones
5m
Nokia
M.E
(+-‐
2.5m)
10,0%
7,7%
5,9%
4,6%
5,0%
3,0%
2,0%
0,9%
0,8%
0,4%
0,0%
Nokia
Samsung
SonyEricsson
LG
RIM
Motorola
Apple
HTC
Openwave
MAUI
* Source Admob July 2010
@"mprezence
17. So
why
are
brands
always
thinking
Smart-‐Apps
first?
SA
is
a
Mobi
First
country
(unless
you
want
to
make
Angry
Birds)
Here
are
10
things
you
may
not
have
realised
about
Mobi…
17
@"mprezence
18. Mobi reaches the masses -14m now! (33m)
Featurephones, SmartPhones and
Tablets… Android, Symbian, iOs,
BB, WM… we don’t care…
Mobi services them all!
14m+ (33m capable)
5m
(+23m similar)
300k 2.5m 50k tablets
@timprezence
19. Spread the message easily, find it easily
ONE URL - One message!
TV, radio, print, QR, SMS,
NFC, Outdoor and…
Google finds and indexes!
Visit our SMS
mobisite
at http://
sterkineko
r.mobi
Promote your
‘Apps’ from your mobi site 19
@timprezence
20. Instant Gratification – get there in seconds
Instantly available everywhere
Engagement to action is seamless
Mobi is always on… for all!
@timprezence
21. Seamless Customer Experience
Instant upgrades and evolution
5 minutes ago
4 minutes ago
No pissing about with upgrades and downloads, it’s instant!
@timprezence
22. Share-ability and Communities
Sharing is about everyone being able to see it
True communities and ‘Word of Click’
should involve everyone.
Mobi is for everyone to share
@timprezence
23. Time and Cost to Market – Much better!
One central deployment and infrastructure (5 for SmartPhones)
Apps can be built on top of core mobi services later
Less cost, short time to market & infinitely scalable
@timprezence
24. Longevity: Mobi is available 24/7 - Forever
20% of apps used next day with average shelf life of 30 days.
Would you ever reinstall it? Mobi is there when you need it
from any device you need it from… 24 /7.
…and mobi can also have
a launch icon on the user’s
device just like an app!
@timprezence
25. People prefer shopping on Mobi
(KeyNote systems for Adobe)
What Users want from
Finance, Travel and Shopping
Strong bias toward mobi for
BROWSING PREFERENCE
every mobile shopping task
from researching and
comparing a product, to price
info, rating or sharing socially
and subsequently purchasing
that product, checking order
status and locating the store.
Mobile shoppers would rather
fire up a browser than an app.
73% of consumers have
researched big-ticket items
prior to purchase (Source: That
lovely lady from Mr Price yesterday;)
MOBI APPS
Mobi = 67.25 Apps = 32.75
25
@timprezence
26. I get 100% of revenue from Mobi (not 70%)
And I can transact using any method I like on 97% of phones
- Credit card
- Debit card
- Loyalty points
- MiMoney
- Vouchers
- PRSMS
@timprezence
27. Mobi can look and perform just like Apps
Hardware GPS .. and you don’t need HTML5 to do it!
REASON 10
Accelerometer
Camera (Android)
Touch & Swipe
Mapping
Image upload
Pinch and Zoom
Dynamic content
HD Video
Mobi
mini
>
Enhanced
Mobi
>
Smart
Mobi
>
HTML5
27
@timprezence
28. Don’t
just
think
customer!
Think
Staff!
Air"me
rewards
Sales
submission
SMS
Confirma"ons
and
instant
giveaways
@"mprezence
29. Apps
are
very
cool
and
we
ILOVEAPPS
love
them
too,
but....
do
it
for
the
right,
properly
researched
reasons!
(and
of
course
aoer
mobi,
and
in
the
right
OS
order)
@"mprezence
30. SA
SmartPhone
OS
monthly
sales
63%
25%
6%
June
2011
4%
@"mprezence
31. Mass
Market
(penetra8on)
Nokia Ovi
Blackberry
Android
iPhone
iPad
/
Tablet
Windows
Mobile
@"mprezence
32. Finally....
USSDROCKS
Mobilising
the
Masses...
cover
all
the
bases:
USSD
“Half
of
the
phones
we
sell
only
do
SMS
&
USSD”
(Source:
The
nice
bloke
sat
next
to
the
other
nice
bloke
from
PEP
yesterday)
@"mprezence
33. USSD
Solu8on:
The
poor
man’s
mobi
Opportunity
to
engage
50m
people
‘WE
COVER
YOU’
INSURANCE
In
case
you
do
something
silly!
1
Motor
2
Business
3
Funeral
*120*807*2# - 4
Specialist
or dedicated USSD
5
Insurance
For
Women
6
Life
7
Guaranteed
Investments
Reply?
3
Browsable
menu
of
ALL
products,
CRM,
Call
Me
backs,
air8me
top-‐up,
compe88ons,
informa8on
@"mprezence
34. USSD
Solu8on:
Info
and
interac8on
FUNERAL
&
DEATH
INSURANCE
FUNERAL
INSURANCE
-‐
Just
in
case
you
drop
dead!!!
-‐
Let
someone
else
dig
your
hole
-‐
not
your
family!
1.
Funeral
Insurance
2.
Grocery
Assistance
Plan
1.
CALL
ME
BACK
3.
Other
Funeral
Benefits
2.
More
About
This
Product
4.
All
Other
Insurance
3.
Other
Funeral
Insurance
4.
All
Other
Insurance
Reply?
1
Reply?
2
*120*807*2*3# *120*807*2*3*1#
or dedicated USSD or dedicated USSD
Browse
product
info,
transact
or
request
a
‘call
me
back’
service
instantly
(from
anywhere
on
anything)
User
experience
is
just
as
important
here!
@"mprezence
35. This
is
a
Mobi
first
country...
CONCLUSION
Build
outwards
from
there!
SMS,
USSD,
Mobi
or
Apps...
Play
where
customers
play
...but
play
nicely
;)
@"mprezence