Muthoot Fincorp has increased its marketing and advertising spending by 50-60% from last year to promote its new 'Express 3 Minute Gold Loan' offering across India. The TV commercials produced by Lowe Bangalore went on air on November 16th. The multimedia campaign will run for 4-5 weeks across TV, radio, outdoor, print and online platforms. Muthoot Fincorp aims to constantly innovate new products and services to meet consumer needs.