SlideShare a Scribd company logo
Must be 500 words. Due Wednesday 4/13/16
1. What are the risks or dangers of not responding to the news
media even when the information is negative to your
organization? Why is it best to tell one’s own bad news?
2. Look at various corporate and organizational websites and
notice how important employees are to the organization. Are
there indicators that employees are a key concern? Or are the
employees merely a means to helping the company succeed?
What are some methods of building relationships with
employees? What communications can help with that
relationship-building? Would it matter to external publics what
the relationship is between a company and its employees? Why
or why not?

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