This document provides a music distribution plan for artist Stefani Allegra. It includes information about the artist, their target demographic of Number 1 fans, and 5 lifestyle categories to focus promotion. It recommends the aggregator CD Baby and lists local record stores, retailers, blogs, magazines, and Spotify playlists to promote the artist's music. It also provides 2 media contacts to reach out to.

1. Music Distribution Plan:
Stefani Allegra
Samantha Correa

2. Artist Info
•Stefani Allegra
•R&B/Blues
•Tampa, Florida

3. Number 1 Fan Profile
Name: Serenity Brooks
Age: 21
College Degree or Trade:
Bachelor’s Degree -
Marketing, University of
Tampa
Music Genre: R&B, Pop,
Musicals/Broadway
Money Situation: Middle
Income
Preferred Music Format:
Spotify, YouTube
Reads: Fashion Magazines,
Romance and Fantasy Books,
Pop Culture Blogs
Media Consumption: Netflix,
YouTube Premium
Social Media Used: Instagram,
TikTok, Snapchat
Shops: Whole Foods, Urban
Outfitters, Target, Container
Store, Barnes and Noble,
Starbucks
Weekends: Going to the beach
to collect shells and read
her books, going to local
bars that have live music
with friends, weekend
getaways to beach locations
Last Purchase: The Summer I
Turned Pretty trilogy

4. 5 Lifestyle Categories
1. Beach Living
2. Trending Fashion
3. Pop Culture in Media
4. Healthy Living
5. Travel

5. Aggregator Choice
CD Baby is a great choice for my small indie
artist. CD Baby is a one stop aggregator and
has lots of support options. It’s an
affordable choice for an indie artist and is
very cost efficient. CD Baby has been around
the longest and has lots of credibility. They
also have high potential for an artist to
receive as much money as possible for any
release.

6. Mom & Pop Record Stores
Store Name City Promotion
Microgroove Tampa Listening Session
Mojo Books & Records Tampa In-Store Performance
Steelworker Records Tampa
Posters and CD
Samplers
Sound Exchange Tampa In-Store Performance
Planet Retro Records Tampa
Listening Session &
CD Samplers

7. Local Lifestyle Retailers
Lifestyle
Category
Store Name City Promotion
Beach Living Sunni Spencer Tampa
CD Samplers &
Stickers
Beach Living &
Fashion Trends
Tampa Bay
Outfitters LLC
Tampa
In-Store
Performance,
Stickers &
Posters
Fashion Trends Don Me Now Tampa
Posters &
Stickers
Beach Living &
Fashion Trends
The Cabana
South Swimwear
Boutique
Tampa
Posters,
Stickers & CD
Samplers
Healthy Living
The Market On
Manhattan
Tampa
Posters &
Stickers

8. Online Lifestyle Retailers
Lifestyle
Category
Store Name Website URL Promotion
Fashion Trends
Urban
Outfitters
https://www.urb
anoutfitters.co
m/
Website
Advertisement
Fashion Trends
& Beach Living
Pacsun
http://www.pacs
un.com/
Website
Advertisement
Beach Living
The Beach
Boutique
https://www.sur
fgirlbeachbouti
que.com/
CD Samplers &
Stickers
Healthy Living Hello Fresh
http://www.hell
ofresh.com/
Website
Advertisement
Travel & Beach
Living
Beach Bound
Vacations
http://www.beac
hbound.com/
Website
Advertisement

9. Lifestyle Blogs & Mags
Lifestyle
Category
Company Name Website URL Promotion
Beach Living
Coastal
Lifestyle
https://coastal
lifestylemagazi
ne.com/
Paid
Advertising
Fashion Cosmopolitan
https://www.cos
mopolitan.com/
Paid
Advertising
Pop Culture Pop Matters
https://www.feedspot.com/
infiniterss.php?_src=feed
_title&followfeedid=48560
25&q=site:https%3A%2F%2Fw
ww.popmatters.com%2Ffeed
Small Interview
with Artist
Healthy Living
Food Network
Magazine
https://www.foo
dnetwork.com/ma
gazine
Paid
Advertising
Travel
Travel +
Leisure
https://www.tra
velandleisure.c
om/
Contest to Win
Tickets to
Local Tampa
Show

10. 2 Spotify Playlists
Bedroom Bops
User-Curated
Playlist Title: Bedroom Bops
Playlist Creator: unpause
Number of Followers: 13,402
Last Song Add Date: May 7, 2023
This is a good playlist for my artist
because it’s constantly being updated and
the songs fit with my artists style of
music.
Source: Spotify
Editorial
The Indie List
Playlist Title: The Indie List
Playlist Creator: Spotify
Number of Followers: 345,283
Last Song Add Date: May 11, 2023
This playlist is created y Spotify and
has a large following which is great
exposure. The playlist is regularly
updated and there’s potential to have
her picture put as the header.
Source: Spotify

11. 2 Media Contacts
Gatekeepers, Influencers, Reviewers
Sheila Rue - Program Director Elise Polo - Music Director
Category: Public Radio
Summary:
This is a local college radio station
that would be easy to connect with.
Source:
Radio Locator
Category: College Radio
Summary:
A college radio station in Georgia
that’s completely student run and
gives my artist a contact in a
neighboring state
Source:
Radio Locator

12. References
About Us. WUSF Public Media. (n.d.). https://wusfnews.wusf.usf.edu/about-us?_ga=2.185619625.1293309488.1684110492-342058207.1684110492
Banza, J. (2023, January 25). 5 best indie Spotify playlists to submit music. Boost Collective. https://blog.boostcollective.ca/best-indie-spotify-playlists-to-submit-music#bed
The Beach Boutique - a shop for Ocean Lovers. The Beach Boutique | A shop for ocean lovers. (n.d.). https://www.surfgirlbeachboutique.com/
Beachbound.com. (n.d.). https://www.beachbound.com/all-inclusive-beach-vacations/?gclid=CjwKCAjwjYKjBhB5EiwAiFdSfi01PdPeWSHouWmjA_SWVB4mAsXzAyl6ZbOiyBmR-g-
tZm1mfs8iYhoCP1kQAvD_BwE&gclsrc=aw.ds#!/
Bikinis, swimsuits, swimwear for women. PacSun. (n.d.).
https://www.pacsun.com/womens/swimwear/?OriginId=GOG&XCIDP=P%3AG_Search_NB_Womens_Swim&gclid=CjwKCAjwjYKjBhB5EiwAiFdSfjY1NXrcVDUzgHvZd8Vv7-
YKzZtfpG644e-4VE3jrNzEvcRKrUWlORoCeBoQAvD_BwE&gclsrc=aw.ds
The Cabana South. (n.d.). https://thecabanasouth.com/
Callan, J. (2023, January 31). Coastal Lifestyle Magazine. https://coastallifestylemagazine.com/
Editors, T. + L. (2022, June 9). Travel Reviews, news, Guides & Tips. Travel + Leisure. https://www.travelandleisure.com/
A fast, free, modern RSS reader. its a simple way to track all your favorite websites in one place. Feedspot. (n.d.).
https://www.feedspot.com/infiniterss.php?_src=feed_title&followfeedid=4856025&q=site%3Ahttps%3A%2F%2Fwww.popmatters.com%2Ffeed

13. References
Food Network Magazine. Food Network. (n.d.). https://www.foodnetwork.com/magazine
Fresh Food & Meal Kit Delivery Service | hellofresh. (n.d.-a). https://www.hellofresh.com/
Home. DONMENOW. (n.d.). https://www.donmenow.com/
Home. Sound Exchange Tampa Bay. (n.d.). https://www.soundexchangetampabay.com/
Home. STEELWORKER RECORDS. (n.d.). https://steelworker-records.square.site/
The market on Mahattan. The Market On Mahattan - We are now fully transitioned over to Intelligent Gourmet. Please visit IG2GO.com for our full menu and list of offerings. (n.d.).
https://the-market-on-mahattan.business.site/?utm_source=gmb&utm_medium=referral
Microgroovetampa.co. (n.d.). https://www.microgroovetampa.co/
Mojo Books & Records. (n.d.). https://www.mojotampa.com/
Planet retro records. Planet Retro Records. (n.d.). https://planetretrorecords.net/

14. References
Sunni spencer “après sea” online. Sunni Spencer, Après Sea. (n.d.). https://sunnispencer.com/
Tampa bay outfitters. Tampa Bay Outfitters. (n.d.). https://shop.tampabayoutfitters.com/
Urban outfitters. (n.d.-b). https://www.urbanoutfitters.com/
The women’s magazine for fashion, sex advice, dating tips, and celebrity news. Cosmopolitan. (n.d.). https://www.cosmopolitan.com/