Music Video Timeline
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The document provides a timeline for a music video, outlining 14 scenes that include a model walking through a car park and high street while wearing a body camera, calling friends on his phone, sitting with a friend in a pub, and partying with friends in a car before being hit by a car, after which the video rewinds to show the consequences of alcohol.
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Treatment
The document provides details on the planned shots and sequencing for two advertisements. The first advert shows two girls getting ready and going out to a club, where they drink excessively. Shots become less steady to portray their intoxicated state. One girl becomes sick outside the club while the other tries to get her to leave.
The second advert continues where the first left off, with a close up of the sick girl outside the club. A man approaches and talks to her, but she refuses to go with him. His aggression increases as they walk to his car. A shaky close up shows him pushing the girl into his car as it drives away, and she looks worried from the backseat. Both adverts end with
Spiderman
This summary provides an overview of key scenes and events in the opening of The Amazing Spiderman 2:
1) The opening scene focuses on the iconic Spiderman symbol moving on his back as he falls from above and swings through the city shooting webs from his hands.
2) A villain driving a truck dangerously is introduced, showing he doesn't care who gets hurt. Spiderman tries to stop him.
3) Spiderman saves someone in danger and retrieves important tubes from villains, but must still catch the final villain driving a truck before making it to an important graduation.
Risk assessment
This risk assessment document identifies hazards for a film shoot involving outdoor scenes with vehicles, a café scene with hot drinks, and camera use. It rates the risks of transport, hot drinks, and camera dropping as high, medium, and medium respectively. Further actions are outlined to ensure all crew are aware of traffic safety, hot drinks are safely placed, and cameras are carefully handled and protected.
Vehicle evasion maneuvers
The document provides instructions for different vehicle evasion maneuvers including the bootleg turn, J turn, PIT maneuver, and vehicle barricade breaching. It also discusses defending against a PIT maneuver by maintaining distance and speeding up or slowing down. The conclusion quotes Bond and Q discussing Bond's vehicle and its missiles as well as Q reminding Bond that his license is to kill, not break traffic laws.
Analysis of an opening sequence – Zombieland
The opening sequence of Zombieland uses slow motion footage from a Phantom camera to introduce the post-apocalyptic world overrun by zombies. A narrator explains that the main character has developed rules to survive, like having good cardio to outrun zombies. Scenes show a large man chased by a coach zombie, highlighting Rule #1 of cardio, and a mother who crashes without a seatbelt, pointing to Rule #4 of always wearing a seatbelt. The handheld camera style and interactions of characters with title cards set the scene of a world where one must follow rules to stay alive among the zombies.
Risk assessment
The document discusses potential hazards and responsibilities during a film production. It identifies hazards such as staplers, car doors, vehicles, untidy floor spaces, and animals. For each hazard, it provides a brief description of how injury could occur and recommendations for mitigating the risk, such as practicing caution, having a licensed driver, tidying areas, and ensuring animals are comfortable. It assigns responsibility for safety to both the director overseeing operations and those directly involved in tasks, like an actor doing a stapling scene or closing a car door.
Screenplay
1) Logan and Aaron let a woman named Amelia into their house after her car breaks down. Aaron is suspicious of her.
2) When the house phone doesn't work, Logan tells Amelia she can stay the night, despite Aaron's objections about not knowing her.
3) Logan films himself on his phone telling his fans about Amelia joining them for dinner, while Aaron continues to express discomfort with her presence.
7 practical tips to keep you from an accident
This presentation provides 7 tips for avoiding car accidents. It is presented by Sparkle, the owner of A&J Collision Repair, who wants to help prevent accidents that could damage vehicles and harm people. The tips include preparing for drives, being familiar with areas, adjusting mirrors to eliminate blind spots, maintaining equipment and tires, following the 2-second rule for safe distances, driving cautiously in bad weather, and avoiding texting while driving which takes attention away from the road. Sparkle emphasizes that her collision repair shop sees the costs of accidents firsthand and wants people to be safe.
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Treatment
The document provides details on the planned shots and sequencing for two advertisements. The first advert shows two girls getting ready and going out to a club, where they drink excessively. Shots become less steady to portray their intoxicated state. One girl becomes sick outside the club while the other tries to get her to leave.
The second advert continues where the first left off, with a close up of the sick girl outside the club. A man approaches and talks to her, but she refuses to go with him. His aggression increases as they walk to his car. A shaky close up shows him pushing the girl into his car as it drives away, and she looks worried from the backseat. Both adverts end with
Spiderman
This summary provides an overview of key scenes and events in the opening of The Amazing Spiderman 2:
1) The opening scene focuses on the iconic Spiderman symbol moving on his back as he falls from above and swings through the city shooting webs from his hands.
2) A villain driving a truck dangerously is introduced, showing he doesn't care who gets hurt. Spiderman tries to stop him.
3) Spiderman saves someone in danger and retrieves important tubes from villains, but must still catch the final villain driving a truck before making it to an important graduation.
Risk assessment
This risk assessment document identifies hazards for a film shoot involving outdoor scenes with vehicles, a café scene with hot drinks, and camera use. It rates the risks of transport, hot drinks, and camera dropping as high, medium, and medium respectively. Further actions are outlined to ensure all crew are aware of traffic safety, hot drinks are safely placed, and cameras are carefully handled and protected.
Vehicle evasion maneuvers
The document provides instructions for different vehicle evasion maneuvers including the bootleg turn, J turn, PIT maneuver, and vehicle barricade breaching. It also discusses defending against a PIT maneuver by maintaining distance and speeding up or slowing down. The conclusion quotes Bond and Q discussing Bond's vehicle and its missiles as well as Q reminding Bond that his license is to kill, not break traffic laws.
Analysis of an opening sequence – Zombieland
The opening sequence of Zombieland uses slow motion footage from a Phantom camera to introduce the post-apocalyptic world overrun by zombies. A narrator explains that the main character has developed rules to survive, like having good cardio to outrun zombies. Scenes show a large man chased by a coach zombie, highlighting Rule #1 of cardio, and a mother who crashes without a seatbelt, pointing to Rule #4 of always wearing a seatbelt. The handheld camera style and interactions of characters with title cards set the scene of a world where one must follow rules to stay alive among the zombies.
Risk assessment
The document discusses potential hazards and responsibilities during a film production. It identifies hazards such as staplers, car doors, vehicles, untidy floor spaces, and animals. For each hazard, it provides a brief description of how injury could occur and recommendations for mitigating the risk, such as practicing caution, having a licensed driver, tidying areas, and ensuring animals are comfortable. It assigns responsibility for safety to both the director overseeing operations and those directly involved in tasks, like an actor doing a stapling scene or closing a car door.
Screenplay
1) Logan and Aaron let a woman named Amelia into their house after her car breaks down. Aaron is suspicious of her.
2) When the house phone doesn't work, Logan tells Amelia she can stay the night, despite Aaron's objections about not knowing her.
3) Logan films himself on his phone telling his fans about Amelia joining them for dinner, while Aaron continues to express discomfort with her presence.
7 practical tips to keep you from an accident
This presentation provides 7 tips for avoiding car accidents. It is presented by Sparkle, the owner of A&J Collision Repair, who wants to help prevent accidents that could damage vehicles and harm people. The tips include preparing for drives, being familiar with areas, adjusting mirrors to eliminate blind spots, maintaining equipment and tires, following the 2-second rule for safe distances, driving cautiously in bad weather, and avoiding texting while driving which takes attention away from the road. Sparkle emphasizes that her collision repair shop sees the costs of accidents firsthand and wants people to be safe.
Unit 1 advert campaigns
The document analyzes two Think! Drink Drive public service announcements. Both PSAs use effective camera shots, editing, and sound design to convey their message. They start in a realistic setting before cutting to a future scene depicting the graphic consequences of drink driving. This future scene is then revealed to be just a thought, reminding viewers of the real risk. Through these techniques, the PSAs aim to convince people not to drink and drive in an impactful yet unsensational way.
Q1
The document summarizes a music video created by Muhammad Ahmad for a class evaluation question. The video tells the story of a boy who falls in love with a girl. Through shots of the boy strumming his guitar in different locations and dreaming of the girl, the video shows how he spends his time thinking about his love interest. Creating the video provided a new and challenging learning experience for Muhammad, with the hardest part being editing it in a professional manner using Photoshop and Premiere Elements software on a MacBook.
Delusions
The document provides details about the short horror film "Delusions". It summarizes the narrative, which follows a female student who senses she is being followed after leaving the library alone. Though she does not see anything at first, she later sees an "ugly monster" in the parking garage lift and her car. The document then analyzes aspects of the film like props, costumes, settings, sounds, lighting, camera work, and editing techniques used to create tension and scare the viewer.
Amy Music Video Analysis
This is an analysis of Amy Wichelow's music video which includes Camera, Editing, Mise-en-scene and Sound.
Storyboard final
This is our final storyboard which includes all of the shots that we are going to use within our music video. It also includes a write up about what the shots are and what transitions we will be using in the editing stages of the video.
Artc Monkeys Fluorescent Adolescent
The music video tells the story of two childhood friends who grew apart and became rivals in opposing gangs. Through alternating shots and flashbacks, it shows them happily playing as kids, then distancing and ultimately fighting violently as adults. It uses a handheld, film-like camera style to follow the gang battle between the clowns and mob. The violence and gang rivalry reflect the lyrics about past relationships changing and a friendship falling apart.
The opening sequence analysis of the shining
The opening sequence of The Shining establishes the setting through a series of shots. It begins with the Warner Brothers logo, then shows zooming establishing shots of a rural landscape by a body of water. Aerial shots show a car traveling down a winding road towards the mountains. As the credits roll, the camera follows the car through the mountains, passing trees and other vehicles. It eventually reveals the isolated hotel where most of the story takes place.
Single camera productions
Single camera productions use a single camera to film each shot from different angles and perspectives, requiring only one actor on set at a time. This allows for more directorial control over lighting, sound, and each individual shot. While it is more time consuming than multi-camera setups, single camera productions are now standard for films and provide flexibility in shot composition. Examples given demonstrate how single camera techniques can effectively convey suspense, tension, and emotion through shot framing, movement, and focusing attention on specific details.
Final proposal
The document outlines a proposal for an advert for MUA makeup academy. The advert will be filmed in a nature center and feature three models of different ethnicities to show that everyone can feel good in their own skin. The advert will start with the MUA logo and then show the models embracing nature in a dreamlike fantasy world with peaceful music. It will include shots of the models joking around, blowing glitter at the camera, and wearing different makeup styles to promote the products.
Rough draft of perposal
The document provides a storyboard for a makeup advertisement featuring three models. The storyboard outlines a series of shots showing the models using makeup products against natural backdrops like trees and bridges. Scenes include close-ups of eye makeup, models posing and embracing nature, and shots of the models blowing glitter at the camera. The advertisement would then display the makeup products used before closing with a shot of the models walking away and a slogan.
Making my body Strap
George Allard created a DIY tripod out of wood and rope to film surreal close-up shots of an artist's face from their perspective. He nailed three pieces of wood into a tripod shape and added a hinged end to adjust the camera angle. Then he strapped the tripod to his subject's chest with rope and a belt to film from a surreal chest-level viewpoint while maintaining a stable close-up focus on the artist's face.
Question 2
The document discusses the creation of ancillary texts, including a digipak and poster, for a drum and bass music video. The digipak features manipulated graffiti imagery to relate to the urban feel of the music video. Additional features were kept minimal to avoid being too busy. Feedback confirmed the ancillary texts fit well with the drum and bass genre and complemented the music video as intended.
Question 1
My music video challenges some conventions of the drum and bass genre. To achieve the look and feel of an authentic drum and bass video, I storyboarded shots commonly found in the genre like extreme closeups and CCTV footage. I also utilized editing techniques like black and white footage, strobing, and distortion. While most music videos clearly interconnect the narrative and lyrics, my video leaves the narrative vague but still enhances the emotion of the chosen song through hints and a rough storyline. This approach allows audiences to interpret it differently but still question the themes. The video therefore challenges a theory of tightly intertwining lyrics and narrative but still amplifies the mood as the theory suggests.
Filming schedule
Day 1 of filming will use a body strap tripod to capture close-up shots of the model's face and emotions in three settings: a car park, street, and car. Day 2 will film in a pub from various angles showing the model drinking and buying alcohol. Day 3 will film in a house using studio lights to create a professional-looking scene portraying a realistic party.
Colin tilley
Colin Tilley is an award-winning music video director who has directed videos for major artists like Chris Brown, Justin Bieber, Justin Timberlake, Nicki Minaj, and 50 Cent. He has directed over 19 videos for Chris Brown, his most frequent collaborator. Some of his most notable videos include "Look at Me Now" by Chris Brown and "You Smile" by Justin Bieber, for which he won several awards. He has also directed videos for artists like Tyga, Rick Ross, Lil Wayne, and Diddy.
Hospitality records
Hospital Records is an independent record label based in London that primarily releases drum and bass music. Founded in 1996, it is one of the most well-known labels in the UK dance music genre. The label is home to popular artists like Netsky, High Contrast, and London Elektricity. After researching the label, the author decided to sign with Hospital Records due to its large variety of artists and reputation within the drum and bass scene.
Adobe cs6.
Adobe Premiere Pro CS6 is a timeline-based video editing software used by broadcasters like the BBC and in feature films. The document discusses an individual editing their music video using Adobe Premiere Pro CS6, choosing it for its updated features and 50 new effects. While new to the software, tutorials provided by Adobe helped the individual learn the tools. Some issues encountered were long rendering times, needing to frequently save under different file names to avoid losing work, and difficulties with syncing that were overcome by watching another tutorial.
Miike snow lyric analysis
The person feels their dating relationship will remain undefined unless they clearly define the relationship terms or end it. They do not want to waste time telling their partner how they really feel because it will not change the situation. The person believes their partner only acts like they are in a committed relationship but it is not real. They are tired of the ambiguity between being together and apart.
Props list
The document lists clothing items and accessories worn by actors in a music video, including skinny jeans, blazers, a parka coat, jumper, and beanie. It also lists drinks featured such as beer and spirits. A variety of masks are mentioned, including an animal mask and scary masks.
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Similar to Music Video Timeline
Unit 1 advert campaigns
The document analyzes two Think! Drink Drive public service announcements. Both PSAs use effective camera shots, editing, and sound design to convey their message. They start in a realistic setting before cutting to a future scene depicting the graphic consequences of drink driving. This future scene is then revealed to be just a thought, reminding viewers of the real risk. Through these techniques, the PSAs aim to convince people not to drink and drive in an impactful yet unsensational way.
Q1
The document summarizes a music video created by Muhammad Ahmad for a class evaluation question. The video tells the story of a boy who falls in love with a girl. Through shots of the boy strumming his guitar in different locations and dreaming of the girl, the video shows how he spends his time thinking about his love interest. Creating the video provided a new and challenging learning experience for Muhammad, with the hardest part being editing it in a professional manner using Photoshop and Premiere Elements software on a MacBook.
Delusions
The document provides details about the short horror film "Delusions". It summarizes the narrative, which follows a female student who senses she is being followed after leaving the library alone. Though she does not see anything at first, she later sees an "ugly monster" in the parking garage lift and her car. The document then analyzes aspects of the film like props, costumes, settings, sounds, lighting, camera work, and editing techniques used to create tension and scare the viewer.
Amy Music Video Analysis
This is an analysis of Amy Wichelow's music video which includes Camera, Editing, Mise-en-scene and Sound.
Storyboard final
This is our final storyboard which includes all of the shots that we are going to use within our music video. It also includes a write up about what the shots are and what transitions we will be using in the editing stages of the video.
Artc Monkeys Fluorescent Adolescent
The music video tells the story of two childhood friends who grew apart and became rivals in opposing gangs. Through alternating shots and flashbacks, it shows them happily playing as kids, then distancing and ultimately fighting violently as adults. It uses a handheld, film-like camera style to follow the gang battle between the clowns and mob. The violence and gang rivalry reflect the lyrics about past relationships changing and a friendship falling apart.
The opening sequence analysis of the shining
The opening sequence of The Shining establishes the setting through a series of shots. It begins with the Warner Brothers logo, then shows zooming establishing shots of a rural landscape by a body of water. Aerial shots show a car traveling down a winding road towards the mountains. As the credits roll, the camera follows the car through the mountains, passing trees and other vehicles. It eventually reveals the isolated hotel where most of the story takes place.
Single camera productions
Single camera productions use a single camera to film each shot from different angles and perspectives, requiring only one actor on set at a time. This allows for more directorial control over lighting, sound, and each individual shot. While it is more time consuming than multi-camera setups, single camera productions are now standard for films and provide flexibility in shot composition. Examples given demonstrate how single camera techniques can effectively convey suspense, tension, and emotion through shot framing, movement, and focusing attention on specific details.
Final proposal
The document outlines a proposal for an advert for MUA makeup academy. The advert will be filmed in a nature center and feature three models of different ethnicities to show that everyone can feel good in their own skin. The advert will start with the MUA logo and then show the models embracing nature in a dreamlike fantasy world with peaceful music. It will include shots of the models joking around, blowing glitter at the camera, and wearing different makeup styles to promote the products.
Rough draft of perposal
The document provides a storyboard for a makeup advertisement featuring three models. The storyboard outlines a series of shots showing the models using makeup products against natural backdrops like trees and bridges. Scenes include close-ups of eye makeup, models posing and embracing nature, and shots of the models blowing glitter at the camera. The advertisement would then display the makeup products used before closing with a shot of the models walking away and a slogan.
Similar to Music Video Timeline (11)
More from GeorgeAllard
Making my body Strap
George Allard created a DIY tripod out of wood and rope to film surreal close-up shots of an artist's face from their perspective. He nailed three pieces of wood into a tripod shape and added a hinged end to adjust the camera angle. Then he strapped the tripod to his subject's chest with rope and a belt to film from a surreal chest-level viewpoint while maintaining a stable close-up focus on the artist's face.
Question 2
The document discusses the creation of ancillary texts, including a digipak and poster, for a drum and bass music video. The digipak features manipulated graffiti imagery to relate to the urban feel of the music video. Additional features were kept minimal to avoid being too busy. Feedback confirmed the ancillary texts fit well with the drum and bass genre and complemented the music video as intended.
Question 1
My music video challenges some conventions of the drum and bass genre. To achieve the look and feel of an authentic drum and bass video, I storyboarded shots commonly found in the genre like extreme closeups and CCTV footage. I also utilized editing techniques like black and white footage, strobing, and distortion. While most music videos clearly interconnect the narrative and lyrics, my video leaves the narrative vague but still enhances the emotion of the chosen song through hints and a rough storyline. This approach allows audiences to interpret it differently but still question the themes. The video therefore challenges a theory of tightly intertwining lyrics and narrative but still amplifies the mood as the theory suggests.
Filming schedule
Day 1 of filming will use a body strap tripod to capture close-up shots of the model's face and emotions in three settings: a car park, street, and car. Day 2 will film in a pub from various angles showing the model drinking and buying alcohol. Day 3 will film in a house using studio lights to create a professional-looking scene portraying a realistic party.
Colin tilley
Colin Tilley is an award-winning music video director who has directed videos for major artists like Chris Brown, Justin Bieber, Justin Timberlake, Nicki Minaj, and 50 Cent. He has directed over 19 videos for Chris Brown, his most frequent collaborator. Some of his most notable videos include "Look at Me Now" by Chris Brown and "You Smile" by Justin Bieber, for which he won several awards. He has also directed videos for artists like Tyga, Rick Ross, Lil Wayne, and Diddy.
Hospitality records
Hospital Records is an independent record label based in London that primarily releases drum and bass music. Founded in 1996, it is one of the most well-known labels in the UK dance music genre. The label is home to popular artists like Netsky, High Contrast, and London Elektricity. After researching the label, the author decided to sign with Hospital Records due to its large variety of artists and reputation within the drum and bass scene.
Adobe cs6.
Adobe Premiere Pro CS6 is a timeline-based video editing software used by broadcasters like the BBC and in feature films. The document discusses an individual editing their music video using Adobe Premiere Pro CS6, choosing it for its updated features and 50 new effects. While new to the software, tutorials provided by Adobe helped the individual learn the tools. Some issues encountered were long rendering times, needing to frequently save under different file names to avoid losing work, and difficulties with syncing that were overcome by watching another tutorial.
Miike snow lyric analysis
The person feels their dating relationship will remain undefined unless they clearly define the relationship terms or end it. They do not want to waste time telling their partner how they really feel because it will not change the situation. The person believes their partner only acts like they are in a committed relationship but it is not real. They are tired of the ambiguity between being together and apart.
Props list
The document lists clothing items and accessories worn by actors in a music video, including skinny jeans, blazers, a parka coat, jumper, and beanie. It also lists drinks featured such as beer and spirits. A variety of masks are mentioned, including an animal mask and scary masks.
Initial planning ideas
The document outlines the initial planning ideas for a music video featured on a storyboard. It describes choosing a narrative storyline over a live session, then developing a story where a boy gets ready, walks to a pub with eerie shots, drinks heavily, and has flashbacks at a party before passing out, to match the genre of drum and bass music. Researching other artists' videos helped provide codes and conventions to include while allowing flexibility in the experimental storyline.
Where netskybegan
Netsky is a Belgian drum and bass producer who rose to prominence in the late 2000s. He released several singles on labels like Talkin Beatz and Liq-weed Ganja in 2009. In 2010, he signed with Hospital Records and released his self-titled debut album, showcasing his ability to produce dancefloor tracks as well as songs featuring vocalists. He became a sought-after remix producer, working on songs by Miike Snow, Swedish House Mafia, and others.
Audience research
When choosing the drum and bass genre for a music video, the author researched the target audience. They found that drum and bass appeals to a similar audience as dubstep, with an indie/old school aesthetic. The music is often played at raves and clubs where people between 16-22 years old enjoy dancing. Some see the genre's audience as stereotypically having tattoos, piercings, and drug use, but these are only stereotypes.
Andrew goodwin's music video theory.
Andrew Goodwin's theory outlines 5 key aspects of music videos:
1) Thought Beats - seeing the sound through elements like choruses, verses, and the singer's voice.
2) Narrative and performance - music videos need a coherent narrative and performance to work properly.
3) The star image - how the artist presents themselves visually to build their persona and brand.
4) Relation of visuals to song - visuals can illustrate, amplify, or create disjuncture from the song's meaning.
5) Technical aspects - including sound, editing, mise-en-scene, and camera work.
Research into my relevant Genre.
The document discusses the genre of drum and bass music that will be featured in the author's music video. It provides background on drum and bass, noting that it emerged in the mid-1990s as an offshoot of UK rave scenes, incorporating elements from various genres like jungle, breakbeat hardcore, hip hop, dub, and dancehall. It lists some top drum and bass artists and discusses the lack of specific guidelines for drum and bass music videos, which tend to include random storylines, depictions of live shows and gigs, cartoons, green screens, narratives, and confusing lyric-related videos.
Blade runner
Ridley Scott directed Blade Runner, starring Harrison Ford as Rick Deckard, a police officer who specializes in terminating replicants, or human clones. The film is set in a dystopian 2019 Los Angeles where Deckard is forced to come out of retirement to track down six escaped replicants, played by Rutger Hauer, Sean Young, and others. The story explores what it means to be human in a future where advanced human clones are almost indistinguishable from actual humans.
Rizzle Kicks
Rizzle Kicks was founded in 1996 when the two members played together as children. They reunited in 2004 after meeting at a Sunday football match and realizing their musical styles worked well together. They officially became Rizzle Kicks in 2008 while working on a mixtape sampling songs by artists like Gorillaz and Lily Allen. As a new duo, they started making their own music videos and hustling for beats from local producers. Their debut album Stereo Typical was released in 2011 and sold over 1 million singles and 300,000 albums in the UK by 2012.
Music MTV
MTV is an American cable television channel launched in 1981 that was originally intended to show music videos guided by VJs, but has since expanded into producing reality television shows such as "Cribs." There are several MTV channels in the UK catering to different genres, including the main MTV channel, MTV +1, MTV HD, MTV Live, MTV Live HD, MTV Music showing chart hits, MTV Base playing urban music videos, and MTV Rocks focusing on indie rock. MTV has evolved over time from its original music video format to include more reality television programming while various international MTV channels have continued focusing on music videos and different music genres.
Media Props
The document outlines props needed for filming a music video, including a body cam to strap to a band member and capture their point of view or face, a high-quality DSLR camera to film in HD and give a professional look similar to television, and a tripod and dolly to reduce camera shake and allow panning shots from various angles.
More from GeorgeAllard (20)
Music Video Timeline
- 1. Music Video Timeline. Cut of my model walking through a car park, then pan out to the left and he walks off the screen. Scene of the body strap cam being used whilst my model walks through a highstreet. My model pulls out his phone and calls his friends. Scene switched to another 10 seconds of the body strap being used. Scene of model sat with a friend camera pans to the left. Quick cuts back and forth to friends walking and sitting. Next a scene of a car with build up of music. Strobe light effect used when car reaches the top of a hill. Cut of model walking towards a pub. Model then walks into the pub with a long zoom towards the model. Camera spins around towards model creating a surreal effect. Scene of model and mates – flashback. Car scene, model blurs out and back in again. Model is seen with friends as the camera pans across to show him and his mates. Model is hit by car. The whole video rewinds itself showing the consequences of alcohol and what could’ve happened if he had or hadn’t got drunk. THE END