This video follows several theories of music video analysis. The disruption-resolution cycle of Equilibrium Theory is clearly shown through the old man searching for his wife and finding her at the end. Goodwin's theory that the first close-up shot indicates the main character is seen with the old woman and man. The cutting of shots also matches changes in the song's beat. The main audiences are fans of Avicii and those who enjoy upbeat electronic music, as evidenced by the video's 250 million views.

1. Equilibrium Theory – Although this video doesn’t necessarily follow this theory some elements of this theory are present in the
video, such as the idea of the resolution of the disruption which is clear in this video. The disruption in this video could be the idea
that he is inside the cage and wants to escape, and the resolution is the ending of the video when he returns to his ‘home’ that
being the wild, and the equilibrium returns.
Goodwin – This music video follows many aspects of Andrew Goodwin's theories such as how the use of a close can indicate to the
audience who the main character within a music videos narrative. This is present in the video at 0:15 as the first person you see is
the elephant and the first two shots you see of this character is a medium shot (1st) and a close up (2nd) this proves that the fact the
narrative always indicates from the very beginning of the video who the main character in the video is. Goodwin’s other theory of
being able to see sound is also present in this video, this is seen at 0:55 when the lyrics are shown on the cardboard and how when
the beat changes it cuts and allows the viewer to ‘see the beat’.
Audience, Who watches this video?
The audiences of this video would be a wide range due to the genre of the music in this video being consumed by a wide range of
different audiences. The main audience of the video however would be; fans of Coldplay (Musician) and people who enjoy music
videos will also be apart of the audience of this music video. The video is popular and this is shown with the amount of views the
YouTube video has (599,864,747) this is a large amount of views for a music video and shows how large the audience is for this
bands music videos and music in general.
Coldplay - Paradise (Official Video)

2. Equilibrium Theory – This theory is very clearly apparent in this video with a clear cycle of the different stages in the
equilibrium. The equilibrium being at 0:15 with the old man with his wife, this indicates to the audience these are the two
main characters in this narrative. The disruption of the equilibrium is at 0:30 where the old man realises that his wife is no
where to be found and this is the disruption of the narrative as you can see the old man upset and angry about not being
able to find to his wife. The whole narrative is based around the idea of this old man trying to find his wife and complete the
cycle of the equilibrium theory. The cycle is complete as the ending of the video shows the old man finding his wife at 3:37,
this shows how the equilibrium theory applies to this music video.
Goodwin – This video also follows the theories of Goodwin, the first is shown when the first shot (close up) of a person is
the main focus of the narrative that being the wife of the old man. This shows how the first shot indicates to the audience
who in the narrative is the main characters as the first two people shown are the two main characters of the narrative (Old
women and old man). The other theory of how the viewer is able to see the beat also applies to this video which is clearly
shown at 0:44, the shots cut as the lyrics of the song change this shows the how the relation between the beat and the
editing is very apparent and an important part of creating an effective music video.
Audience, Who watches this video?
The main audiences of this music video would be those who enjoy very ‘beaty’ and up beat songs which are quite fast, also
the fans of the artist would also be a large part of the audience of this music video. The music video is relatively popular
with 250,000,00 views which shows how popular the artist of the song is as well as how popular the genre is.
Avicii - Waiting For Love