The proposed music video would adapt the theme and narrative of The Weeknd's song "The Hills" about a toxic affair. It would show multiple toxic relationships breaking down throughout the video's progression. To represent the richer class, the video would use upscale settings and visual elements. The intended audience is young adults, who could relate to the lyrics as in The Weeknd's demographic.

1. Music video
proposal
Artist: The Weeknd
Genre: Trap music, R&B/Soul
Song: The Hills
Theme: Romance

2. • The song begins with The Weeknd rapping
to a woman he’s having an affair with. He
sings, “Your man on the road. He doin’
promo / You said, ‘Keep our business on
the low-low.'” The woman’s husband is a
traveling salesman or advertiser, and she
wants Abel to be discreet, not letting her
husband find out. By doing this, they create
a façade which becomes a recurring motif
in “The Hills.”
• For his part, Abel is “just tryna get” the
woman “out the friend zone.”” While she
wants the affair to be secret, he’s ready for
it to be more open. If they’re still in the
friend zone, then the relationship is mainly
physical and not based on emotion, though
The Weeknd seems to want it to be.
• Overall, the narrative of this song discusses
a toxic relationship where the two lovers
have an affair. The protagonist is reminding
her about her equally guilty part of this
situation.

3. • My music video will be a similar
concept to the Weeknd. It will
include multiple toxic relations
which, as the music video
progresses, we will see breaks
down.
• In the music video, I will be
representing the richer class
through settings and mise-en
scene.
• My target audience will be
young adults, similar to The
Weeknd’s demographic as they
relate to the lyrics of the song.