The music video for "Lose Yourself" by Eminem intends to promote the movie 8 Mile by showing Eminem's journey and lifestyle. It represents Eminem as motivated and streetwise, wearing baggy clothes. The relationship between the music and visuals changes from calm to gritty scenes as the beat intensifies. The lyrics and visuals are closely related, showing scenes that represent the lyrics like vomiting when the lyrics mention it. As the song is from the 8 Mile soundtrack, the video uses clips from the movie to tell the narrative and promote both the film and song, appealing to Eminem's core audience of rap fans.