This music video script is for the song "Call Me Maybe" by Carly Rae Jepsen. It consists of 78 scenes showing an actor interacting with a group of girls and then directly addressing the camera. In each scene, the actor lip syncs one word of the song's lyrics while making eye contact with the camera to draw the audience in. The script aims to bring the song's story of the actor catching a girl's attention to life through a variety of shots focused on his body language and facial expressions.
Second drart music video script by matthew rogeroMattRogero
The music video script is for the song "Call Me Maybe" by Carly Rae Jepsen. It consists of 77 scenes showing an actor delivering the song's lyrics to the camera. In each scene, there is a close-up shot of the actor's face as they mouth the words while maintaining eye contact with the camera. The script aims to draw the audience in by keeping the focus tightly on the actor's facial expressions. Interspersed are some mid-shots showing the actor's body language as they deliver suggestive lyrics to the viewer. The script maintains this simple format throughout to build intimacy and convey the song's romantic theme of inviting a potential love interest to call.
Y1 media music video production media learner assessment submission declarationjessicagrundy98
This document contains a learner assessment submission and declaration form for Jessica Grundy. It lists the evidence Jessica has submitted for assessment of tasks related to a music video production unit. The evidence includes blog posts analyzing a music video, generating ideas, outlining job roles and equipment budgets, documenting pre-production, a production photo diary, post-production work, and a reflective evaluation. Jessica signs the declaration confirming the work as her own.
Drive film opening sequence analysis report sheetjessicagrundy98
The document analyzes the opening title sequence of the film "Drive" through several filmmaking lenses. It describes the various camera techniques used, such as aerial shots, low angles, over-the-shoulder shots, point-of-view shots, close ups, zoom outs, and tracking shots. It notes that the lighting was low-key to set a nighttime scene. Genre conventions like the dramatic music and slow shot changes signal it as an action thriller. The narrative introduces the protagonist driving around Los Angeles but reveals little about him. Basic editing techniques like cuts and fades were used to transition between scenes. The pink title credits had a simple, easy-to-read font against the dark background scenes.
Music video script final draft by carla & jessjessicagrundy98
This music video script is for the song "One Day" by Bakermat. Over the course of the 3 minute 30 second song, the script shows a group of children portraying their dreams and aspirations through costumes and actions while lip syncing to Martin Luther King Jr.'s "I Have a Dream" speech. Close-up and long shots are used to showcase each child individually and in groups as they mime lyrics and engage in activities representing future careers such as dancing, drum playing, and gymnastics. Footage from King's actual speech is also incorporated into the video.
1) The author evaluates the technical skills and production processes used in their final major project film opening title sequence.
2) They discuss the quality of the footage shot on a Canon DSLR camera and challenges with color correcting due to light exposure.
3) The author believes they effectively used editing software like Adobe After Effects and Premiere Pro to composite footage, apply titles, and construct the narrative, though some aspects like rendering took longer than expected.
The author displays an unedited image that will be used on the front cover of their magazine. They state that the image is dull and boring, so they will need to substantially increase the lighting, color, and crop out any distractions to make it more visually appealing to their target demographic audience. The author then shows the edited version of the image, where they increased saturation, brightness/contrast, and cropped out a distracting bin to better focus attention on the main subject, a member of the Manchester public. The author believes these edits will help appeal to their target audience of photography lovers and critics.
The document discusses sourcing images for a photography magazine. It explains that two images are sourced from wildlife photographer David Lloyd and are copyrighted by him. To use the images legally, the author searches for the images on the Copyright Hub website to identify the copyright holder and will contact David Lloyd to request permission. The author also discusses using one of their own photos that they own the copyright for. In conclusion, the author believes the three selected images from different genres of photography will appeal to the target audience for the magazine.
This music video script is for the song "Call Me Maybe" by Carly Rae Jepsen. It consists of 78 scenes showing an actor interacting with a group of girls and then directly addressing the camera. In each scene, the actor lip syncs one word of the song's lyrics while making eye contact with the camera to draw the audience in. The script aims to bring the song's story of the actor catching a girl's attention to life through a variety of shots focused on his body language and facial expressions.
Second drart music video script by matthew rogeroMattRogero
The music video script is for the song "Call Me Maybe" by Carly Rae Jepsen. It consists of 77 scenes showing an actor delivering the song's lyrics to the camera. In each scene, there is a close-up shot of the actor's face as they mouth the words while maintaining eye contact with the camera. The script aims to draw the audience in by keeping the focus tightly on the actor's facial expressions. Interspersed are some mid-shots showing the actor's body language as they deliver suggestive lyrics to the viewer. The script maintains this simple format throughout to build intimacy and convey the song's romantic theme of inviting a potential love interest to call.
Y1 media music video production media learner assessment submission declarationjessicagrundy98
This document contains a learner assessment submission and declaration form for Jessica Grundy. It lists the evidence Jessica has submitted for assessment of tasks related to a music video production unit. The evidence includes blog posts analyzing a music video, generating ideas, outlining job roles and equipment budgets, documenting pre-production, a production photo diary, post-production work, and a reflective evaluation. Jessica signs the declaration confirming the work as her own.
Drive film opening sequence analysis report sheetjessicagrundy98
The document analyzes the opening title sequence of the film "Drive" through several filmmaking lenses. It describes the various camera techniques used, such as aerial shots, low angles, over-the-shoulder shots, point-of-view shots, close ups, zoom outs, and tracking shots. It notes that the lighting was low-key to set a nighttime scene. Genre conventions like the dramatic music and slow shot changes signal it as an action thriller. The narrative introduces the protagonist driving around Los Angeles but reveals little about him. Basic editing techniques like cuts and fades were used to transition between scenes. The pink title credits had a simple, easy-to-read font against the dark background scenes.
Music video script final draft by carla & jessjessicagrundy98
This music video script is for the song "One Day" by Bakermat. Over the course of the 3 minute 30 second song, the script shows a group of children portraying their dreams and aspirations through costumes and actions while lip syncing to Martin Luther King Jr.'s "I Have a Dream" speech. Close-up and long shots are used to showcase each child individually and in groups as they mime lyrics and engage in activities representing future careers such as dancing, drum playing, and gymnastics. Footage from King's actual speech is also incorporated into the video.
1) The author evaluates the technical skills and production processes used in their final major project film opening title sequence.
2) They discuss the quality of the footage shot on a Canon DSLR camera and challenges with color correcting due to light exposure.
3) The author believes they effectively used editing software like Adobe After Effects and Premiere Pro to composite footage, apply titles, and construct the narrative, though some aspects like rendering took longer than expected.
The author displays an unedited image that will be used on the front cover of their magazine. They state that the image is dull and boring, so they will need to substantially increase the lighting, color, and crop out any distractions to make it more visually appealing to their target demographic audience. The author then shows the edited version of the image, where they increased saturation, brightness/contrast, and cropped out a distracting bin to better focus attention on the main subject, a member of the Manchester public. The author believes these edits will help appeal to their target audience of photography lovers and critics.
The document discusses sourcing images for a photography magazine. It explains that two images are sourced from wildlife photographer David Lloyd and are copyrighted by him. To use the images legally, the author searches for the images on the Copyright Hub website to identify the copyright holder and will contact David Lloyd to request permission. The author also discusses using one of their own photos that they own the copyright for. In conclusion, the author believes the three selected images from different genres of photography will appeal to the target audience for the magazine.
Text for Double Page Spread Final Draft (PR21) DeclanTyldsley
David Lloyd is a renowned wildlife photographer originally from New Zealand who now lives in London. He has won Wildlife Photographer of the Year three times and his work has inspired many. Lloyd uses various Nikon cameras and prefers to process photos in Adobe Lightroom, keeping edits natural. Some of his favorite places to photograph wildlife are parks near London as well as locations in Africa.
Analysing Different Types of Production BriefsDeclanTyldsley
The document discusses different types of production briefs that clients can provide to production companies for making media products. It analyzes contractual, negotiated, formal, and informal briefs. For each brief type, it discusses aspects like communication, time management, technical skills required, and potential career progression impacts. The document provides examples of media projects that could be outlined under each brief type and compares the advantages and disadvantages of different briefs.
David Lloyd is a renowned wildlife photographer originally from New Zealand who now lives in London. He moved to London in 1989 to pursue his career in photography. Lloyd has won several prestigious awards for his wildlife photography, including Wildlife Photographer of the Year in 2011 and 2014. His favorite cameras to use are Nikon D800Es and his favorite is the Nikon F3/T film camera. He processes all of his photos in Adobe Lightroom and prefers to keep edits minimal to maintain naturalness. Lloyd's most favorite places to photograph wildlife are Kenya, Rwanda, Uganda, Botswana, Congo, and Richmond Park near his London home.
The document provides an analysis of the front cover and double page spread of the Empire Magazine focusing on their coverage of the film Mission: Impossible 3. The analysis discusses Empire Magazine's target audience as predominantly male, ranging from teenagers to young adults from middle to lower social classes. Both the front cover and double page spread used explosions, informal text, and images of Tom Cruise as Ethan Hunt to appeal to this target audience.
1) The document discusses how different demographic audiences engage with and interpret the thriller film genre through the application of three film theories: Uses & Gratifications theory, Reception theory, and Lacey's repertoire of elements.
2) Reception theory, proposed by Stuart Hall, focuses on the relationship between the text (film) and audience. It acknowledges that audiences can have preferred, negotiated, or oppositional readings of films based on their identity, circumstances of viewing, and social/historical context.
3) In analyzing three thriller films - Taken, London Has Fallen, and Prisoners - the author believes their interpretation was influenced by contextual factors like their demographic identity and comfortable viewing circumstances, leading to a preferred
Declan Tyldesley conducted a survey after interviewing a teacher about cuts affecting disabled children. The 9 question survey asked respondents about aspects of the interview like the target audience, broadcast channel, news style, structure, questions, and interviewee. All respondents agreed the interview met its purposes and was well structured, while some minor improvements were identified. Declan concluded the survey increased their confidence for future interviews but they could have selected a more knowledgeable interviewee like a Conservative MP.
Radio news researchers must consider ethics and news values when selecting stories to avoid regulatory issues. They look at whether stories are serious, sensational, invade privacy, or interest the public. News values provide guidelines for integrity, reliability, impartiality, and serving the public interest. When writing stories, journalists must comply with these values.
This document discusses ethics and news values that radio news researchers must consider when selecting news stories. It provides examples of two news stories that effectively utilized ethics and news values to increase public interest: 1) A story about former footballer Adam Johnson being convicted of sexually assaulting a teenage girl that invaded his privacy but kept public interest due to the serious nature of the crime. 2) A story about World War 2 anti-tank rockets being found at a bus stop that was both serious, concerning public safety, and sensational due to local history. It also discusses how a story accusing UK Prime Minister David Cameron of tax avoidance is serious and invades his privacy, maintaining public interest.
The document discusses the various legal and regulatory constraints that television and radio broadcasters in the UK must comply with. There are multiple codes and guidelines set forth by organizations like Ofcom and the BBC to regulate content and ensure harm is not caused. These constraints cover protecting those under 18, scheduling appropriate content, contempt of court, defamation, election coverage, and handling stories involving official secrets. Radio news producers must carefully consider these different laws and standards to avoid suspensions or other penalties from regulatory bodies that oversee broadcasting in the UK.
Film producers conduct research to identify a target demographic audience for their films. They examine social demographic profiles defined by factors like age, gender, interests and income. Producers analyze data from surveys, focus groups, online reviews and other sources to understand their audience. Effective market research allows producers to tailor their marketing campaign, such as placing ads in magazines aimed at the target demographic, to attract the intended audience and maximize box office profits.
Commercial radio stations must attract audiences and sell advertisements to make a profit. They broadcast news styles that entertain and inform to keep listeners interested and gain more listeners. A local commercial station called Key103 broadcasts news every half hour and recently reported on Hollywood stars visiting Manchester to promote their new film. The tone of language is happy to brighten listeners' moods and appeal to audiences. Public service stations like the BBC broadcast to inform, educate, and entertain all of the UK and use varied tones and styles to appeal to different demographics. BBC Radio 5 Live aims to inform audiences of ongoing news stories throughout the day in both formal and informal tones.
Analysing Forms of Radio News (World at One)DeclanTyldsley
The World at One is a BBC Radio 4 news program that uses various forms of radio news to inform its target audience. It begins with headlines of important ongoing stories to pique listeners' interest. Next, it airs bulletins that include news on topics like royalty, sports, and politics. It also uses copy only segments where the newsreader only reads news stories without interviews. Audio clips and voicers are incorporated to provide context and actuality. Wraps and live crosses give listeners a sense of being at the location of news events. Two ways, with a presenter and correspondent discussing a topic live, further engage the audience. All these forms work together to efficiently educate the program's middle to upper class audience on recent events
Task 4 Final Images Review Work Sheet LandscapeDeclanTyldsley
Declan Tyldesley selected 5 photographs to promote Manchester in a positive way and attract visitors. The photos focused on the Manchester Town Hall and memorial poppies. For each photo, Declan discusses the theme/focus, techniques used like rule of thirds and depth of field, and strengths like vibrance and depth of field. Declan could improve the photos by adjusting angles, establishing central shots, and experimenting with different settings to enhance depth of field ranges. Overall, Declan believes the photos effectively portray Manchester as a caring community and destination worth visiting.
Task 4 Final Images Review Work Sheet LandscapeDeclanTyldsley
Declan Tyldesley selected 5 photographs to promote Manchester in a positive light and attract visitors. The photos focused on the Manchester Town Hall and memorial poppies. For each photo, Declan discusses the theme/focus, techniques used like rule of thirds and depth of field, and strengths/areas for improvement. The techniques were aimed at directing the viewer's eye and making Manchester appealing. Declan believes the photos successfully portray Manchester as a caring community and destination worth visiting.
Declan created a commercial radio advertisement for Samsung using the Reaper (x64) software. He was able to cut up soundtracks, fade in and out sound effects, and adjust volumes within the software. Declan provided screenshots showing how he faded in and out crowd noise to make the advertisement flow smoother and adjusted volumes by creating diagonal fades to avoid distracting drops in volume. He also showed how he imported the song "Uptown Funk" and cut up voiceover files to efficiently edit his tracks into the proper order.
This call sheet is for a Samsung commercial radio advertisement produced by Declan Tyldesley on November 11th, 2015. It will take place at the E6 Radio Studio starting at 3:30pm and involve a crew of Chris Gladwin for sound, JME music, and SFX from the Q Drive. Voice actors include Hemit Dhanji, Nicole Melia, and Paul Rossington.
The radio script advertises the Samsung Galaxy S6 phone, highlighting its excellent design, improved camera, fast charging, dazzling display, enhanced security, and peerless performance. It encourages listeners to purchase the phone at stores for a limited-time special offer of "the very best phone." The advertisement uses a chorus from the song "The Very Best" by JME to promote the phone in a near-professional style that should attract Samsung's target audience.
The document is a client brief for a commercial radio advertisement for Samsung from Declan Tyldesley. It outlines that the advertisement will focus on Samsung phones like the Galaxy S6 and have a formal, direct tone to connect with Samsung's wide audience. Rhetorical questions will be used to catch listeners' attention. The advertisement will be a 30-second produced script format to better establish the message. A special offer unique selling point will aim to attract more of the audience to purchase the phone. The total estimated budget for the radio advertisement's production through E6 Radio is £1650.
The document discusses how adjusting the ISO setting on a digital camera can impact photographs by altering the camera's sensitivity to light. It provides examples of photos taken with ISO settings ranging from 100 to 3200 to demonstrate the effects. Specifically, higher ISO settings result in brighter photos but can also introduce more digital noise. The optimal ISO depends on the lighting conditions and whether photos are taken indoors or outdoors. Adjusting the ISO is an important technique for taking high quality photos using different camera settings.
Text for Double Page Spread Final Draft (PR21) DeclanTyldsley
David Lloyd is a renowned wildlife photographer originally from New Zealand who now lives in London. He has won Wildlife Photographer of the Year three times and his work has inspired many. Lloyd uses various Nikon cameras and prefers to process photos in Adobe Lightroom, keeping edits natural. Some of his favorite places to photograph wildlife are parks near London as well as locations in Africa.
Analysing Different Types of Production BriefsDeclanTyldsley
The document discusses different types of production briefs that clients can provide to production companies for making media products. It analyzes contractual, negotiated, formal, and informal briefs. For each brief type, it discusses aspects like communication, time management, technical skills required, and potential career progression impacts. The document provides examples of media projects that could be outlined under each brief type and compares the advantages and disadvantages of different briefs.
David Lloyd is a renowned wildlife photographer originally from New Zealand who now lives in London. He moved to London in 1989 to pursue his career in photography. Lloyd has won several prestigious awards for his wildlife photography, including Wildlife Photographer of the Year in 2011 and 2014. His favorite cameras to use are Nikon D800Es and his favorite is the Nikon F3/T film camera. He processes all of his photos in Adobe Lightroom and prefers to keep edits minimal to maintain naturalness. Lloyd's most favorite places to photograph wildlife are Kenya, Rwanda, Uganda, Botswana, Congo, and Richmond Park near his London home.
The document provides an analysis of the front cover and double page spread of the Empire Magazine focusing on their coverage of the film Mission: Impossible 3. The analysis discusses Empire Magazine's target audience as predominantly male, ranging from teenagers to young adults from middle to lower social classes. Both the front cover and double page spread used explosions, informal text, and images of Tom Cruise as Ethan Hunt to appeal to this target audience.
1) The document discusses how different demographic audiences engage with and interpret the thriller film genre through the application of three film theories: Uses & Gratifications theory, Reception theory, and Lacey's repertoire of elements.
2) Reception theory, proposed by Stuart Hall, focuses on the relationship between the text (film) and audience. It acknowledges that audiences can have preferred, negotiated, or oppositional readings of films based on their identity, circumstances of viewing, and social/historical context.
3) In analyzing three thriller films - Taken, London Has Fallen, and Prisoners - the author believes their interpretation was influenced by contextual factors like their demographic identity and comfortable viewing circumstances, leading to a preferred
Declan Tyldesley conducted a survey after interviewing a teacher about cuts affecting disabled children. The 9 question survey asked respondents about aspects of the interview like the target audience, broadcast channel, news style, structure, questions, and interviewee. All respondents agreed the interview met its purposes and was well structured, while some minor improvements were identified. Declan concluded the survey increased their confidence for future interviews but they could have selected a more knowledgeable interviewee like a Conservative MP.
Radio news researchers must consider ethics and news values when selecting stories to avoid regulatory issues. They look at whether stories are serious, sensational, invade privacy, or interest the public. News values provide guidelines for integrity, reliability, impartiality, and serving the public interest. When writing stories, journalists must comply with these values.
This document discusses ethics and news values that radio news researchers must consider when selecting news stories. It provides examples of two news stories that effectively utilized ethics and news values to increase public interest: 1) A story about former footballer Adam Johnson being convicted of sexually assaulting a teenage girl that invaded his privacy but kept public interest due to the serious nature of the crime. 2) A story about World War 2 anti-tank rockets being found at a bus stop that was both serious, concerning public safety, and sensational due to local history. It also discusses how a story accusing UK Prime Minister David Cameron of tax avoidance is serious and invades his privacy, maintaining public interest.
The document discusses the various legal and regulatory constraints that television and radio broadcasters in the UK must comply with. There are multiple codes and guidelines set forth by organizations like Ofcom and the BBC to regulate content and ensure harm is not caused. These constraints cover protecting those under 18, scheduling appropriate content, contempt of court, defamation, election coverage, and handling stories involving official secrets. Radio news producers must carefully consider these different laws and standards to avoid suspensions or other penalties from regulatory bodies that oversee broadcasting in the UK.
Film producers conduct research to identify a target demographic audience for their films. They examine social demographic profiles defined by factors like age, gender, interests and income. Producers analyze data from surveys, focus groups, online reviews and other sources to understand their audience. Effective market research allows producers to tailor their marketing campaign, such as placing ads in magazines aimed at the target demographic, to attract the intended audience and maximize box office profits.
Commercial radio stations must attract audiences and sell advertisements to make a profit. They broadcast news styles that entertain and inform to keep listeners interested and gain more listeners. A local commercial station called Key103 broadcasts news every half hour and recently reported on Hollywood stars visiting Manchester to promote their new film. The tone of language is happy to brighten listeners' moods and appeal to audiences. Public service stations like the BBC broadcast to inform, educate, and entertain all of the UK and use varied tones and styles to appeal to different demographics. BBC Radio 5 Live aims to inform audiences of ongoing news stories throughout the day in both formal and informal tones.
Analysing Forms of Radio News (World at One)DeclanTyldsley
The World at One is a BBC Radio 4 news program that uses various forms of radio news to inform its target audience. It begins with headlines of important ongoing stories to pique listeners' interest. Next, it airs bulletins that include news on topics like royalty, sports, and politics. It also uses copy only segments where the newsreader only reads news stories without interviews. Audio clips and voicers are incorporated to provide context and actuality. Wraps and live crosses give listeners a sense of being at the location of news events. Two ways, with a presenter and correspondent discussing a topic live, further engage the audience. All these forms work together to efficiently educate the program's middle to upper class audience on recent events
Task 4 Final Images Review Work Sheet LandscapeDeclanTyldsley
Declan Tyldesley selected 5 photographs to promote Manchester in a positive way and attract visitors. The photos focused on the Manchester Town Hall and memorial poppies. For each photo, Declan discusses the theme/focus, techniques used like rule of thirds and depth of field, and strengths like vibrance and depth of field. Declan could improve the photos by adjusting angles, establishing central shots, and experimenting with different settings to enhance depth of field ranges. Overall, Declan believes the photos effectively portray Manchester as a caring community and destination worth visiting.
Task 4 Final Images Review Work Sheet LandscapeDeclanTyldsley
Declan Tyldesley selected 5 photographs to promote Manchester in a positive light and attract visitors. The photos focused on the Manchester Town Hall and memorial poppies. For each photo, Declan discusses the theme/focus, techniques used like rule of thirds and depth of field, and strengths/areas for improvement. The techniques were aimed at directing the viewer's eye and making Manchester appealing. Declan believes the photos successfully portray Manchester as a caring community and destination worth visiting.
Declan created a commercial radio advertisement for Samsung using the Reaper (x64) software. He was able to cut up soundtracks, fade in and out sound effects, and adjust volumes within the software. Declan provided screenshots showing how he faded in and out crowd noise to make the advertisement flow smoother and adjusted volumes by creating diagonal fades to avoid distracting drops in volume. He also showed how he imported the song "Uptown Funk" and cut up voiceover files to efficiently edit his tracks into the proper order.
This call sheet is for a Samsung commercial radio advertisement produced by Declan Tyldesley on November 11th, 2015. It will take place at the E6 Radio Studio starting at 3:30pm and involve a crew of Chris Gladwin for sound, JME music, and SFX from the Q Drive. Voice actors include Hemit Dhanji, Nicole Melia, and Paul Rossington.
The radio script advertises the Samsung Galaxy S6 phone, highlighting its excellent design, improved camera, fast charging, dazzling display, enhanced security, and peerless performance. It encourages listeners to purchase the phone at stores for a limited-time special offer of "the very best phone." The advertisement uses a chorus from the song "The Very Best" by JME to promote the phone in a near-professional style that should attract Samsung's target audience.
The document is a client brief for a commercial radio advertisement for Samsung from Declan Tyldesley. It outlines that the advertisement will focus on Samsung phones like the Galaxy S6 and have a formal, direct tone to connect with Samsung's wide audience. Rhetorical questions will be used to catch listeners' attention. The advertisement will be a 30-second produced script format to better establish the message. A special offer unique selling point will aim to attract more of the audience to purchase the phone. The total estimated budget for the radio advertisement's production through E6 Radio is £1650.
The document discusses how adjusting the ISO setting on a digital camera can impact photographs by altering the camera's sensitivity to light. It provides examples of photos taken with ISO settings ranging from 100 to 3200 to demonstrate the effects. Specifically, higher ISO settings result in brighter photos but can also introduce more digital noise. The optimal ISO depends on the lighting conditions and whether photos are taken indoors or outdoors. Adjusting the ISO is an important technique for taking high quality photos using different camera settings.
1. Music VideoAnalysis –ReadAll AboutIt
DeclanTyldesley http://youtu.be/-_oLfC5Z_Ys
Commenton the followingaspectsinrelation to your music videochoice.
How will these techniquesappeal to the target audienceneeds?
Target Audience &
Needs
Accordingto demographicprofilingthe peoplethatmaylike tolisten
to thistype of musicis for quite urbanor middle classpeople because
thisdoesnot showanyform of rich or wealthylifestyle instead,
althoughthisgenre isa R&B genre itshowsquite a verypeaceful and
relaxedsettingbecause itissetinthe countryside inEngland.
The needsof thismusicvideoare alsonot verysimilarbecause again
it showsa verydark settingthroughoutmostof the musicvideoto
give ita bit more emotionbecause withthe narrative of thisstoryitis
abouta youngboygrowingupto who he istoday butat the endof
the musicvideothe youngversionandthe elderversionbothcome
togethersotheycan see howmuch theyhave bothindividuallychanged.Thismusicvideoisveryperformanceandnarrative based
so itdoesnot include anyconceptat all.Therefore withthe storyline beingveryintensewe wouldexpectquite anexaggerated
performance bythe twoartists(ProfessorGreen) and(Emilie Sande) whichtheysuccessfullydidso.
Lyrics (Meaning
Implied?)
The lyricsin thismusicvideoalsomake the narrative basedside of
thingsmore interestingbecause withthe lyricsitasksquite alot of
questionsthatare meantto be questioninghisfatherwhoissadly
deadand alsoto hisstepDad and Mum that he currentlyliveswith.
For example one of the questionsinthe lyricsis,“IwonderwhatI did
to make youhate me?”As thislyricitsaidit showsthe boyshand
goingto grab hisstepDad’s whichhe didso until momentslatertheir
handswas rippedapartto showthe hatredbetweenthemboth.
Tempo The tempoin thissongisquite mixedbecause atmostpointsinthis
songthe beatisveryfuriousbecause itisa fast rappingbeat,theyalso
usedthistempoforthe feature EmelySande soshe wasforcedso sing
quite fastbecause whenitshowedthe narrative sideof thingsitis
quite aggressive.Butat the start and at the endof the songit isvery
slowandcalmingbecause the aggressionandfuryisoverand the
scene’sbecome verycalmandemotional.Inmyopinionmostof the
tempowasusedon the performance side of thingssoexaggeration
was a bigpart in thismusicvideotoshow,the emotionof the little
2. Music VideoAnalysis –ReadAll AboutIt
DeclanTyldesley http://youtu.be/-_oLfC5Z_Ys
boy.Alsoa good thingaboutperformance isthatthisisprobablythe closestwe will getasan ideato whattheywill be like live,so
it coulddrive some of the audience togoand watch ProfessorGreenlive.
Genre The genre for thismusicvideoisformedwithintwodifferentgenres
whichare R&B and HipHop. The genre for thismusicvideogoeswell
withthe narrative side of thingsinthismusicvideobecause itputsit
at the rightbeatto make the musicsounda bitmore intense,sothey
can make a creative narrative story. Thereforethismusicvideogenre
doesn’tgive usthe stereotypeswe wouldexpectina normal R&B
musicvideo.Forexample inmostR&Bvideo’sitshowsquite rich
settingsanditalsoshowshowtheyabuse theirmoneyonspecific
thingssuchas drugs. Onthe otherhandthismusicgenre ismixedwith
Hip Hop,so thiscouldgive usquite a goodexample forwhyitisbased
inquite a relaxingandwealthyenvironment.
But if we talkabout some of the propsand clothingusedinthismusicvideothisisalsonotverysimilartothe stereotypeswe
wouldexpectinthismusicvideo,inthismusicvideothe youngboyandProfessorGreenwhoismeanttobe the same personboth
wearthe same clothingwhichisadark, navyblue jacket.Andtheyalsodonot wearany rich clothingorexpensive blingthatwe
mainlysee inR&Bmusic videos.So,onthe otherhandthismusicvideodoesnotshowa lotof stereotypesthatwe wouldmainly
wantto see.
CameraTechnique The camera techniquesusedinthismusicvideoare veryfastand
furiouspanningshotstomatch withthe upbeattempoaswell asthe
musicgenre. But I thinkthe bestcameratechnique usedinthismusic
videoisthe close upshotsand the midshots.These shotsare usedto
showthe way theyare expressingtheirselvesinaspecificscene
whetherif itbe a dramatic scene ora verydark andintense scene.
Therefore these shotssometimesaffectthe detail thatwe maywantto
see inthe backgroundmaybe to see whattime of the day it is.For
example whentheyusedthe longshotfollowedbya wide range shotit
showedusthat itwas verylate at nightso he may have ran off fromhisfamilybecause he hasa lotof hatredthat he expresses
verywell towardsthem. Alsointhismusicvideotheyhave alsousedatwoshot,whenthe youngversionof ProfessorGreenand
the olderversioncome togethersotheycansee howmuch theyhave changed,thisalsocreatesa veryemotional scene because
theymay notbe happyto see howtheirliveshave changeddramatically.
3. Music VideoAnalysis –ReadAll AboutIt
DeclanTyldesley http://youtu.be/-_oLfC5Z_Ys
Editing While theywaseditingthismusicvideotheyhave usedthe technique
that mostmusicvideosuse whichiscuttingtomake the differentshots
run verysmoothlywitheachotherwhetherif the shotsmove veryquick
or slow.Whenthe musictempobecomesveryaggressive andupbeat
the scenesmove a lotquickerbetweeneachotherbecause when
ProfessorGreencomestorap the scene’sonlylastforaroundtwo to
three secondstomake it match the musictempo.
Use of Digital Effects In digital effectstheyhave done quitealotof colourcorrectionbyboth
makingsome coloursverybrightsowe cannot see a lotof detail butthis
doesallowusto tell whattime of dayit is,for example whenthey
brightenedmostof the colourswe can tell thatitis aroundmidday.
Therefore theyhave alsousedverylowsaturatedcolours anddarkened
the set tomake some scenesveryintense.Bydoingthiswe getthe idea
that he may not be inthe greatestmooddue tothe fact itis late at night
and itseemstolooklike he hasbeenlockedoutof the house,because
thisyoungboymay be beingabusedbyhisstepdadand stepmum.This
isalso verycontroversial becausewe wouldn’texpecttosee these types
of settingsinthistype of musicvideo.