The document discusses and compares different music advertisement posters. It prefers the poster for "The Horrors" which has a bold font that stands out. It finds the "Richard Hawley" photographic image most effective but thinks the writing at the bottom detracts from the abstract image. The "alt-J" poster is seen as simple and effective without writing, but obscure about what is being advertised. It also analyzes posters for Noel Gallagher, Blur and Tom McRae, finding the iconography and photographs in the Noel Gallagher and Blur posters more impressive through use of techniques like low angles and body language. The font in the Noel Gallagher poster also stands out more due to its boldness against the black