Music marketing
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“Music marketing is that key piece to the puzzle many musicians simply never put into effect” - Shaun Letang
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Music marketing
- 1. “Music marketing is that key piece to the puzzle many musicians simply never put into effect” - Shaun Letang
- 4. What is Music Marketing?
- 5. Marketing Your Music Is Necessary, But Doesn’t Have To Be Difficult.
- 6. Music Marketing Is All About Raising Awareness By marketing your music you’re doing two things: You’re showing people that your music exists, and You’re convincing people to give it a try.
Editor's Notes
- Ever wondered why some super talented musicians don’t get the fanbase and recognition they ‘deserve’, while other not as talented musicians get a lot more exposure and seen in all the right places? Well while there could be a number of different reasons for this, one of the most common is that successful person’s ability to handle the business side of the music industry. More specifically, they probably know how to market themselves well.
- The good news however, is if you’re willing to put in the work, it’s possible to learn how to market your music. There are plenty of guides which show you how to do that
- Music Marketing, also known as music promotion, is the process of raising awareness of your music. By marketing your music, you are getting people to know it exists. There are a lot of common misconceptions about this among musicians. And this misconception often leads to wrong marketing strategies. Hence, this report will introduce to you what is Music Marketing.
- . If anyone wants to get their music heard, marketing is a necessary part of things. The good news though, is promoting music doesn’t have to be hard. Pretty much all of it can be learned, and it doesn’t require a degree in science or math to put into place a solid promotion plan for music career. As long as willing to learn and put the work in where needed, after a while marketing music should become easy. And may even start finding it fun, marketing music.
- New acts are coming out all the time fighting for people attention, to the stage where if musician tell people online ”you make music and give them a free copy of your new album”, most people won’t even download it. It’s because of this that musician need to convince people the music is worth trying out.
- While some of things musician do to market music will only involve one way interaction (relaying a message to fans and potential fans), things will really start taking off for musician when they make this interaction with fans two way. Through this musician won’t always want to relay messages to the fans and then shutting your ears. When musician update their social sites for example, as they get more followers, chances are people will often reply to something the musician have said. And want to continue the conversation the musician started.
- The marketing of the music should begin as soon as musicians have good level of talent to promote. While the degree of marketing they undertake at the time will depend on what exactly musicians have to promote and what else you have on their plate, marketing should be an ongoing process for as long as musicians are trying to become a more successful musician.
- While music marketing isn’t that difficult once you know how to do it, it still requires a lot of time and energy to do it to the extent needed to make consistent money from your music. Often, doing all the marketing needed alone can lead to much slower progress, frustration, and possibly burnout. The solution? Getting others involved with the promotion process!
- When a new independent musician starts, they won’t get much outside help. Hence, they might get some help from a friend who likes their music, but other than that, musicians shouldn’t rely on record labels or fans to help you promote your music. Why’s that? Simple, because record labels don’t generally work with unproven musicians, and they won’t yet have a fan base at this stage. In order to move things forward, musicians need to learn to market their music, and increase their status alone.
- Lastly, musicians shouldn’t only promote music online! Although know the internet has made it easy to sit and promote music from the comfort of home. Gigging is one of the biggest reasons musicians shouldn’t stick to online music marketing methods. By gigging, musicians get to connect face to face with your audience, make instant money by selling physical CDs (a lot of gig goers still buy them), and make money from royalties.
- Certainly, these aren’t the only ways to promote music offline. Musicians shouldn’t focus strictly on online music marketing, as working within your comfort zone will most likely slow things down for you in terms of progress. So give offline music marketing a go too.