1. E
S AR
CT
U S, IED
.
D
PRO NCE TUD
IA DIE VE S
ED AU HA
M
CH TO OU
HI TED H Y
W U IC
I N RI B WH
AYS IST A,
W D RE
HE AND IA A
S T D ED
S E
SCU UC A M
DI OD IN LAN
PR ITH Y P
W SA
ES

2. INTRODUCTION
rief explanation about Sony Music Entertainment and In It For the
Money, and how one is an independent label rather than part of a
conglomerate.
xamples of the media products that are within the music industry,
e.g. CD’s, soundtracks (films, games, television), music videos,
advertisements on television, newspapers, magazines (there are
magazines which focus solely on music), the internet (mainly social
networking sites such as Facebook and MySpace, the radio,
concerts and merchandise.

3. FIRST PART – THE PRODUCTION OF MUSIC
ow the music is created, how Sony have different departments within the
company which can each deal with a certain stage of the production of the
music, with employees who are specialised in dealing with that process, e.g.
they have their studios, producers, composers, and own software to record the
music on, whereas In It For The Money would have to outsource all the
producers, the equipment and software as its an independent label, and can
come quite expensive to them so the process takes longer.
.g. Sony have many other well known artists as well and could create a track
featuring a well known artist to give the new artist extra publicity and interest.
ony have the DADC company, which produce the CD’s for them.

4.  In It For The Money often go abroad to manufacture their CD’s as
its cheaper for them, meaning more money can be spent on
recording and studio time.
 Sony as a conglomerate have lots of smaller separate labels, this
helps them to attract a wider audience as they can delegate a
certain genre of music to each label which will make the listeners
more loyal and trick them into thinking they are individual labels
but actually they are not and have a lot of money backing.

5. SECOND PART – THE DISTRIBUTION OF MUSIC
 How the music is broadcasted, how Sony could get a band in a music magazine
without trouble whereas it would be virtually impossible for In It For The Money to
get a piece in a magazine about an artist.
 Radio’s, CD’s, Live Performances, Gigs, Sony have the ability to distribute their
music through a range of medias to suit the product.
 Sony also sell their music through ITunes, Amazon, HMV, play.com and other well
known retailers.
 A lot of the music industry use the internet in order to distribute their products,
linking songs onto social networking sights or releasing videos on YouTube to gain
publicity for free – for In It For The Money, this is their main way of promoting their
music, the internet is a powerful thing when it comes to spreading the word about a
new band or artist and if it works, can gain huge amounts of publicity for an artist
for free.

6.  Sony have the ability to make music videos, albums, merchandise
to distribute to fans whereas In It For The Money have to distribute
through small music shops, local gigs and shows, promoted by
flyers and posters.
 Conglomerates will have easier access to get their artists music
onto television shows as most of the time tv shows will favour the
bigger companies, however In It For The Money would find it
harder to get their artists on tv shows as they do not have the
contacts the Sony has.

7. CONCLUSION
 Sony have practically everything they need within the company to
produce and distribute their own music, no need for outsources,
they have the funds and ability to promote the music.
 In It For The Money depend on social networking and the internet
to promote their artists and bands, for free because they have to
outsource all the parts of the producing process and even the
distribution of duplication.