Multimodality
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The document discusses key themes around multimodality from week 7 including how visuals can convey meaning without words and engage multiple senses. It provides examples of how the alien from the movie Alien and The Two Towers movie title can be interpreted in multiple ways through Gothic, gender hierarchy, and Freudian readings. The document also discusses how the internet, mp3s, and sound itself can be considered multimodal due to the multiple ways they can be perceived and interpreted. It concludes by asking how understanding the multimodality of visuals and technologies can benefit people.
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Media Language 2017
This document provides an overview of media language and semiotics. It defines media language as how a text constructs meaning for its audience. It then discusses key semiotic concepts such as denotation, connotation, signifiers, signifieds, and how codes and conventions influence audience interpretation. The document uses examples and theories from scholars like Saussure, Barthes, and Chandler to explain how semiotics can be applied to analyze how meaning is created in media texts through the use of signs, and how this shapes cultural myths and realities.
Narrative booklet 1
This document discusses key concepts in narrative structure and how information is revealed within media texts. It covers conventional narrative structures identified by theorists like Propp and Todorov. It also discusses more unconventional techniques like elliptical, enigmatic, and fragmented narratives. Examples are provided of how these concepts can be applied when analyzing different media like photographs, comics, and advertisements. The role of the active audience is discussed, with a quote from Barthes saying texts form a "galaxy of signifiers" rather than a strict structure.
Media representation theory
Media Representation Theory discusses how media constructs representations of reality through various processes. Some key aspects of representation theory are:
1) Representation involves the construction of people, places, events and identities in any medium like mass media.
2) Representations involve how identities are constructed in the text as well as in the processes of production and reception.
3) Representations aim to seem 'natural' by positioning subjects in particular ways that serve ideologies.
Analyzing representations involves considering whose realities are represented and whose are denied through semiotics and other formal analysis methods.
50 Great Essays.pdf
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Narrative Image: The How and Why of Visual Storytelling
Explores the basics of how images communicate. Looks at various types of visual narratives. Presented to the Guild of Natural Science Illustrators at the 2011 national conference in Olympia, WA on July 12, 2011.
Media language theory
This document provides an overview of media language and semiotics. It defines key terms like semiotics, signifier, signified, denotation, and connotation. It explains that semiotics examines how signs construct meaning and involves analyzing both the literal/denotative meaning and associated/connotative meanings of signs. The document also discusses Roland Barthes' views on how signs operate on denotative and connotative levels and can encode particular messages and ideologies, which he referred to as "myths."
Castles in the Sky; Clouds, Voices and the Aural Dispersal of the Body Post I...
The document provides an analysis of how voices are used and represented in digital media and how this relates to conceptions of the body. It discusses how:
1) Female voices are often used for automated announcements and personal assistants, representing a "soft coercion" that masks social control.
2) Technologies aim to make voices seem disembodied and fluid rather than tied to physical bodies. Artists explore new forms of embodiment through manipulated voices.
3) The process of granular synthesis can create extended or impossible voices that signify divided and networked bodies in the same way organic voices signify physical bodies.
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The grammar of visual design seminar 6 adriena casini, diego guedes, ramon ...
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Narrative Image: The How and Why of Visual Storytelling
Narrative Image: The How and Why of Visual Storytelling
Castles in the Sky; Clouds, Voices and the Aural Dispersal of the Body Post I...
Castles in the Sky; Clouds, Voices and the Aural Dispersal of the Body Post I...
Multimodality
- 1. MULTIMODALITY Key themes from week 7