TUSI Design Agency (en)

TUSI Design Agency | www.tusi.co
WhoWeAre?

PhotographersAnalystesArchitecturs Architectures PhotographersAnalystesArchitecturs Architectures
StrategistsDevelopersScholars Designers StrategistsDevelopersScholars Designers
We in TUSI design for the future-in ways that make sense right now. We’re strategic experts and creative explorers
committed to solving complex challenges. With smart tools and global resources, we examine the implications of
every brand choice, create new experiences, and open doors to opportunity .
Brand Strategy
Innovation
Packaging
Brand Touchpoint
Digital & UX
Customer Insight
Brand Identity
Brand Communication
Customer Experience
Advertising Campaign
DESIGNAGENCY
DesignThinking
OurTeam

What We Do

BrandIdentityDesign
Digital&UXDesign
CustomerInsight
Architecture&InteriorDesign
BrandCommunication

Brand IdentityDesign
Name Generation
Brand Identity
Brand Positioning
Brand Architecture
Brand Guidelines
Content Strategy
Your brand is the impression you leave people with when they come into contact with your company.
Who you are, what you do, how you do it, why you’re different, why you matter, and why people should
believe you – these are all vital components of your brand’s DNA. The challenge is to communicate this
information in a way that’s credible, distinctive and compelling.
Branding Agency & Brand Strategy Consultants
We believe in finding one ‘big idea’ that cuts through self-serving language and speaks directly and personally
to your target audience in a way that’s meaningful and memorable –leaving them with a clear and positive
perception of your company.
We are strong believers in taking a collaborative approach with our clients. We look to work with you during
workshops to understand the core essence of your company – what you stand for and what you want to
achieve.
Top Brand Consultancy
We conduct extensive research into your markets, your customers and your target audiences. Our processes
are robust, and have been applied across multiple industry sectors and around the world. These processes
have been used to create or redefine an impressive range of brands from Mexican dining in London to
market-leading banks in the Middle East to fashion stores in Eastern Europe.
Our creative teams take the output from our research workshops, turning it into a visual language that stands
out from the crowd and expresses exactly what you’re trying to communicate.

TUSI Brand Communications team believes in doing things differently, specialising in below-the-line market-
ing strategies that get your brand noticed, talked about and remembered through bespoke campaigns – think
pop-up stores, guerrilla retail campaigns and unique brand experiences.
We focus on building brand communities through word-of-mouth, influencer campaigns and social media
techniques. As a one-stop solution for Fashion, Retail and Lifestyle companies that want to set themselves
apart, we offer everything from consumer insight to creative workshops, strategic thinking through to delivery,
production and complete roll-out of campaigns.
Marketing Campaigns
Awareness Campaigns
Packaging Design
Event Production
Animation & Motiongraphic
Guerilla Marketing
Advertising Photography
Brand Communication

Digital & UX Design
User experiences matter. Every day, more and more services are provided through digital channels – and
competition is tough. What users think and feel while using a digital offer determines whether that offer will
be a hit or a miss.
Does your offer provide value to your customers’ lives? Can they use the service easily? Does it steal their
hearts? At I-AM, we value these objectives and we assess your existing offer through expert analysis and rigor-
ous user testing. We also create original designs that combine content (functions & features) with structure
(information architecture, navigation and wireframes) and form (visual design).
Digital Service & User Experience Design
Whether we’re designing an e-retail website, an ATM interface, an intranet or a mobile application, it all starts
with researching the customer’s needs and identifying the content they are looking for, producing information
architecture and navigation that is easy to use, laying out the pages (wireframes) in a way that makes it easy
to find what you are looking for, while incorporating a striking visual and interactive effect. We prioritise user
experience in digital channels and we believe a satisfactory experience is pre-requisite of engaging digital
services. That’s how we design great user experiences!
Web Portal Design & Develop-
ment
Mobile App
User Requirement Analysis
Wireframing
Site Mapping
User Experience Reviews
Visual & Interactive Design

CustomerInsight
Do you know what your customers think while they browse your stores, visit your website, or interact with any
other part of your brand experience? Does your brand experience translate your values across all of your
consumer facing channels and ensure customer satisfaction?
Many brands suffer as the result of incomplete or out of date insight into their customer experience, and this
is where our team come in. We can help to answer those questions through curated workshops, using
consumer research methods that generate invaluable insight and inform the design concepts. Through this
process, you can maximise profits and investments with the knowledge that your brand experience is mapped
out to positively impact your customers’ journey.
Brand Research & Insight
We have a breadth of knowledge and skills, with a foundation in customer analysis and segmentation that has
been exercised across many projects over the years. Our team has worked with brands big and small across
multiple countries, giving us experience in drawing out constructive insight. We conduct in-depth research
into your target audience and brand channels; and investigate the issues within your customer journey that
affect negatively your customer experience. We begin with your brand’s ‘pain points’, afterwards, we can focus
on the moments in your brand experience that have to be improved or transformed, so as to generate the
greatest return on your investment. This might result in a focus on individual channels such as a physical store,
an online transactions portal, a mobile app, or call centre – but we can also offer a holistic review of your entire
brand offer.
Customer Need Analysis
Experience Analysis
Contextual Enquiries
Customer Journey Analysis
Experience Mapping
Service Design Strategy
Service Design Audit

Customer Journey Design
Architecture&InteriorDesign
Commercial Interior Design Agency
As 360° thinkers and creators, our approach to helping clients create spaces that have the desired impact on
their target audiences, is to embed and harmonise the architecture and interior design process within our
Research & Insight, strategy development and holistic customer experience design methodologies.
Informed by our Research & Insight and Brand Definition processes, and acting as advocates for our clients’
target audiences – religiously starting from and examining the customer’s point of view – we work collaborative-
ly to ‘storyboard’ the perfect encounter between customer and space. We call this Customer Journey mapping.
We overlay other touch-points such as digital interfaces to plot Omni-Channel Journeys as part of this, and
harmonise 3D design thinking with other aspects (people, communications, product etc) at each key moment.
Contemporary Interior Designers in London
This determines the purpose of your valuable spaces in structured and fine detail as a series of required or
desired attributes through the customer’s 360° experience. Our world-class teams of architects, interior design-
ers and furniture designers then interpret and creatively express – in line with your defined brand values and
personality – the 3D design aspects of the agreed attributes, resulting in the true definition of great interior
design & architecture: Spaces that perform their functions brilliantly, while evoking lasting emotional reactions,
bonds and impressions that set you apart in the hearts and minds of your customers. That is the true purpose
of a brand environment.
Customer Journey Design
Customer Experience Design
Interior Design
3D Design
Architecture
Furniture Design

Clients

Discover Nature

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Deep Blue
CMYK: 100-100-25-25
RGB: 35-35-100
Mid Blue
CMYK: 100-75-0-0
RGB: 0-85-165
Light Blue
CMYK: 80-40-0-0
RGB: 35-130-200
Silver
RGB: 210-210-210
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Discover Nature
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12:3012:3012:30
Roads
Cultures
IRAN
Wild
Excitement
...
Discover Nature
Roads
Cultures
IRAN
Wild
Excitement
...
Discover Nature
Discover Nature
Tel:+98 88563522 Fax:+98 88563525
Add:No24, Niayesh street,Valiasr Ave,Tehran, Iran
www.fittto.ir
Discover Nature
Tel:+98 88563522 Fax:+98 88563525
Add:No24, Niayesh street,Valiasr Ave,Tehran, Iran
www.fittto.ir
Mahyar Amoopour
CEO
mahyar@fitto.ir
Mob:+98 912 887 7654
Discover Nature
Discover Nature
Discover Cultures

DESIGNAGENCY
DesignThinking
Unit 7, No.12, Gisha St, Tehran,
Iran Tell: +98 21 88279766
www.tusi.co hello@tusi.co

TUSI Design Agency (en)

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