MTV is known as the channel of youth that is associated with fun, being youthful, reality shows, creativity, fashion trends, being interactive, contests, and rock & roll music. MTV builds its strong brand equity through high brand awareness and popularity driven by new music videos, celebrity appearances at awards shows, and campaigns like "I Want My MTV". While the core of MTV's brand image remains focused on music, popular culture, and being hip, the channel stays relevant by keeping its programming and formats fresh. MTV positions itself as the hotspot for what's trending in terms of news, views, music, and more, while its sister channels like Nickelodeon, Spike TV, and VH1 have

1. MTV:
Building Brand Resonance
MB008 Chaudari Hemangini
MB023 Khyati Patel
MB035 Prajapati Priyanka
MB040 Mubin Saiyed
Made by :-

2. 1. MTV Brand Image
• Channel of Youth

3. MTV Brand Associations
• Fun
• Youthful
• Reality shows
• Creativity
• Fashion Trends
• Interactive
• Contest
• Rock & Roll

4. 2. Sources Of Brand Equity
• Brand Awareness
• Popularity through new videos, stars, VMA
• I Want My MTV
• Brand Image
• Hip
• Popular Culture
• Music
• Informational

5. Have they Changed ?
• Not much, Remaining relevant to Popular Culture
 In tune!!
 Fresh Programs
 Evolving Formats
 Informed, Aware & Concerned

6. 3. The role of Music in MTV ?

7. 4. MTV and Changing Technology

8. 5. How MTV positions itself related to sister
channels.
• MTV
• Hotspot of What's In!
• News, Views, Music, & more..
• Other Channels : Different focus
• Nickelodeon for kids
• Spike TV for males
• VH1 for 18-24;bahind and beyond the music

9. 8. Future of MTV
• Era of YouTube - Video on Demand
• Music on the go
• Social networking is in
• How to win?
• Leverage program formats
• Innovative Content
• Explore New Avenues
• Convergence between online & offline modes