MTV needs to revamp its digital strategy to better target teens aged 14-22 and refocus its brand on music, trends, and celebrity news. The document recommends that MTV (1) utilize sponsored content on Facebook, Twitter, Instagram and YouTube to engage its millions of social media followers; (2) develop new online content like a weekly celebrity news show and fashion videos to attract audiences interested in glamour and trends; and (3) allocate 46% of its $12 million 2016 budget to online advertising to implement its new digital strategy across mobile and desktop.