Adrian Plunkett describes how to learn from excellence in critical care. Learning from excellence is an initiative which began at Birmingham Children’s Hospital.
Firstly, Adrian shares an anecdote regarding how the initiative begun. He sent a letter to the CEO of a hospital appreciating one of the doctors who treated him for cancer. The doctor unfortunately never received it. This caused Adrian to ask - is appreciation and gratitude undervalued?
Evidently, noticing excellence will lead to two things: learning new insights and increasing staff morale.
Adrian raises the question, why we do we not focus on the good things? We spend all our time improving safety and quality even though accidents and disasters are only a small percentage of what we do.
Moreover, Adrian claims that people inherently have negative biases. This is evident in healthcare, so how can we combat this?
The solution is to focus on excellent care. This led to the formation of a reporting system called Learning from Excellence (LfE), where people answer two questions: Who did something excellent? What did they do?
LfE is a formal system for reporting and providing positive feedback and appreciation to the healthcare workers. It is a beneficial and constructive way of learning from excellence.
Finally, Adrian explains, “Saying ‘thank you’ or ‘well done’ is the easiest quality improvement intervention of all.”
Learning from excellence in critical care by Adrian Plunkett
For more like this head to our podcast page. #CodaPodcast
Healthcare in the future: Will advancing technology make doctors unemployed?Maneesh Juneja
1) Advancing technology like machine learning algorithms and artificial intelligence may replace many routine doctor functions by 2025 and make some doctors unemployed.
2) There is a global shortage of 4.3 million doctors and nurses currently. Additionally, over 1 billion people worldwide lack access to any medical facility, clinic, or doctor.
3) New technologies like 3D tissue printing may allow for printing of simple organs or patches for failing organs by 2025, but questions remain around who will pay for such advanced medical innovations.
Overview of Social Media During Disaster and Crowd Power in Disaster Response
Prepared for Middlebury Institute of International Studies (MIIS) Disaster Response/Resilience Seminar
Presented by Catherine Graham
May 6, 2016
Existence of Social Media in Pandemic Boon or Baneijtsrd
This article aims to highlight the role and accountability of media and social networking sites in the pandemic situation. In the contemporary world, where everything is being advanced, the role and position of media and social networking sites have also been changed and become more strong. The year 2020 has marked its name in history due to the lockdown and closing of all the borders and states. This kind of lockdown has never ever been happened in the society and in the world. This is due to the virus namely Corona Virus, due to which this type of situation has occurred. Now, in such hard time, the role of media has also increased. Their role is just not to protect the life of people but also ensure that no wrong information be shared with the people which resulted in misleading the folk. Along with that, the role of media is to be the safeguard of the society and help the authorities to know the position of people living in countryside and urban areas. Hence, this article would try to analyze the role played by media and tries to find out whether social networking and media are boon for the society or bane in this alarming situation. Gurpreet Kaur "Existence of Social Media in Pandemic: Boon or Bane" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd30849.pdf Paper Url :https://www.ijtsrd.com/humanities-and-the-arts/social-science/30849/existence-of-social-media-in-pandemic-boon-or-bane/gurpreet-kaur
ABPI Presenation: Navigating the pitfalls of Social Media in the Pharma Indus...Russell Goldsmith
Last week I was invited to present at the Association of the British Pharmaceutical Industry's Corporate Affairs Network meeting to give an 'outsider's viewpoint' on the use of Social Media in the Pharma industry. My presentation was based on a recent podcast I produced for the CIPR' Social Media Panel
Adrian Plunkett describes how to learn from excellence in critical care. Learning from excellence is an initiative which began at Birmingham Children’s Hospital.
Firstly, Adrian shares an anecdote regarding how the initiative begun. He sent a letter to the CEO of a hospital appreciating one of the doctors who treated him for cancer. The doctor unfortunately never received it. This caused Adrian to ask - is appreciation and gratitude undervalued?
Evidently, noticing excellence will lead to two things: learning new insights and increasing staff morale.
Adrian raises the question, why we do we not focus on the good things? We spend all our time improving safety and quality even though accidents and disasters are only a small percentage of what we do.
Moreover, Adrian claims that people inherently have negative biases. This is evident in healthcare, so how can we combat this?
The solution is to focus on excellent care. This led to the formation of a reporting system called Learning from Excellence (LfE), where people answer two questions: Who did something excellent? What did they do?
LfE is a formal system for reporting and providing positive feedback and appreciation to the healthcare workers. It is a beneficial and constructive way of learning from excellence.
Finally, Adrian explains, “Saying ‘thank you’ or ‘well done’ is the easiest quality improvement intervention of all.”
Learning from excellence in critical care by Adrian Plunkett
For more like this head to our podcast page. #CodaPodcast
Healthcare in the future: Will advancing technology make doctors unemployed?Maneesh Juneja
1) Advancing technology like machine learning algorithms and artificial intelligence may replace many routine doctor functions by 2025 and make some doctors unemployed.
2) There is a global shortage of 4.3 million doctors and nurses currently. Additionally, over 1 billion people worldwide lack access to any medical facility, clinic, or doctor.
3) New technologies like 3D tissue printing may allow for printing of simple organs or patches for failing organs by 2025, but questions remain around who will pay for such advanced medical innovations.
Overview of Social Media During Disaster and Crowd Power in Disaster Response
Prepared for Middlebury Institute of International Studies (MIIS) Disaster Response/Resilience Seminar
Presented by Catherine Graham
May 6, 2016
Existence of Social Media in Pandemic Boon or Baneijtsrd
This article aims to highlight the role and accountability of media and social networking sites in the pandemic situation. In the contemporary world, where everything is being advanced, the role and position of media and social networking sites have also been changed and become more strong. The year 2020 has marked its name in history due to the lockdown and closing of all the borders and states. This kind of lockdown has never ever been happened in the society and in the world. This is due to the virus namely Corona Virus, due to which this type of situation has occurred. Now, in such hard time, the role of media has also increased. Their role is just not to protect the life of people but also ensure that no wrong information be shared with the people which resulted in misleading the folk. Along with that, the role of media is to be the safeguard of the society and help the authorities to know the position of people living in countryside and urban areas. Hence, this article would try to analyze the role played by media and tries to find out whether social networking and media are boon for the society or bane in this alarming situation. Gurpreet Kaur "Existence of Social Media in Pandemic: Boon or Bane" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd30849.pdf Paper Url :https://www.ijtsrd.com/humanities-and-the-arts/social-science/30849/existence-of-social-media-in-pandemic-boon-or-bane/gurpreet-kaur
ABPI Presenation: Navigating the pitfalls of Social Media in the Pharma Indus...Russell Goldsmith
Last week I was invited to present at the Association of the British Pharmaceutical Industry's Corporate Affairs Network meeting to give an 'outsider's viewpoint' on the use of Social Media in the Pharma industry. My presentation was based on a recent podcast I produced for the CIPR' Social Media Panel
The evolution of online cancer conversationsW2O Group
The first ever report to effectively quantify the evolution of the online conversation about cancer. Companion to the MDigitalLife Social Oncology Project Report.
New Media Institute for experienced users at the U.S. Conference on AIDS in San Francisco on October 29, 2009. Facilitated by Jennie Anderson and Josie Halpern-Finnerty.
18th Dr. Elpidio Gamboa Memorial Lecture at the Philippine Society of Microbiology & infectious Diseases Annual Convention, 24 November 2016, Crowne Plaza Galleria Manila.
The document discusses effective engagement between academics and government/non-governmental organizations on issues related to aging. It provides tips for academics, including writing clearly and understand potential audiences, disseminating research throughout the process, and partnering with think tanks who can help communicate research to policymakers. Academics are encouraged to make the research process open and accessible to non-academic audiences.
Introducing the Gen-Narrators, research by The Economist among 90,000 Millennials worldwide. One sub-segment of the millennials has an extraordinary ability to influence. They are effective at sharing. The Economist called them the ‘gen-narrators.’
This group of millennials were characterised with traits that disproved all previous stereotypes and millennial clichés. Gen-narrators had a focused audience, were specialists, had interest networks, and they paid in knowledge rather than in cash.
The document summarizes research from a global study on influential Millennials, referred to as "Gen-narrators". Key findings include:
- Gen-narrators are more engaged with news media online and brands compared to other Millennials and generations.
- They are fact-finders who use traditional media to validate information, cultural curators who remix content for sharing, personal brand managers focused on their online reputation, and influential advocates for causes.
- Examples show Gen-narrators driving online discussions and validating breaking news with traditional sources. They carefully consider the impact of their opinions and sharing on social issues.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But an Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the study's global results,
The document discusses communicating risk during the COVID-19 pandemic in a post-truth world. It notes that COVID-19 poses uncertain risks that are invisible until symptoms appear. This uncertainty has led to both hysteria and indifference in societies. The document examines how governments can maintain public trust while requiring profound behavior changes. It analyzes the spread of misinformation related to COVID-19 and discusses potential solutions like education, supporting quality journalism, regulating tech platforms and advertisers, as well as monitoring from intelligence agencies. The biggest challenges are addressing psychological biases, political deception, and how emotion and engagement drive the spread of misinformation on social media.
COVID-19 // Meaningful Media in the Time of COVID-19 // U.S. POVHavas
The document discusses changes in media consumption during the COVID-19 pandemic. Some key findings include:
- People are consuming more media like streaming video, gaming, and radio as they spend more time at home. Trust in media for information has increased significantly.
- Local news and national health organizations are the most trusted sources of information about the pandemic. Younger audiences are also engaging more with traditional media like radio and print.
- The pandemic has elevated the importance of media in people's lives for information, distraction, advice and connection as people seek to understand the situation and cope with isolation. Meaningful media properties that meet these growing needs will become even more influential.
In an article recently published in Research World Magazine and on his Tumblr blog Abc3d, our Chief Innovation Officer, Francesco D’Orazio outlines the challenges facing the social media monitoring industry – and 10 ways to tackle them.
Modern communication systems (Web 1.0, Web 2.0, Web 3.0 and cloud computing) and mobile wireless technologies (smartphones, iPads, monitoring devices) have, as with all industries, progressed in healthcare over recent years from being a minor, to being a very significant component of the environment. This presentation will discuss how advancements in social media, information technology, wireless communication systems and sensor technology have provided new opportunities concerning practices in healthcare delivery. This presentation will also address future software and how, combined with Web 2.0 / 3.0 and cloud computing, has the potential to produce the ultimate architecture of participation - wireless monitoring. Understanding the benefits of such systems, devices and their increasing emergence and connection with modern healthcare settings, is vital for implementing future successful e-health solutions.
This document summarizes a presentation about reducing adolescent anemia through weekly iron and folic acid supplementation programs. It discusses the high prevalence of anemia among adolescent girls and women in developing countries, WHO recommendations for intermittent supplementation, examples of successful pilot programs in multiple countries, and opportunities to deliver supplements through schools, communities, and workplaces. It also describes a demonstration program in India that reached over 95,000 adolescents and saw significant reductions in anemia through school- and community-based supplementation and deworming efforts.
This document summarizes a presentation about reducing adolescent anemia through weekly iron and folic acid supplementation programs. It discusses the high prevalence of anemia among adolescent girls and women in developing countries, WHO recommendations for intermittent supplementation, examples of successful pilot programs in multiple countries, and opportunities to deliver supplements through schools, communities, and health services. It also describes a demonstration program in India that reached over 95,000 adolescents and saw significant reductions in anemia through school- and community-based supplementation and deworming efforts.
On 31 January 2017, Ipsos held a major debate where we dissected the momentous political events of 2016 and looked forward to key elections in 2017. Our high profile pollsters from around the world examined political discontent and uncertainty, the key forces that are driving it and where in the world it is most prevalent and why. The panel included experts on the political context and public opinion in Britain, France, Italy, the US, Canada and South Africa, providing a wide range of perspectives on the key political challenges of our time.
A new global survey in 25 countries looking at what issues worry the world. This is the first wave of this monthly survey, which finds that Britons are the most worried out of all 25 countries about immigration and rising extremism. However, Britons are relatively positive about the direction the country is headed in, with 44% saying they think things are going in the right direction.
Social Media, #FOAMed, Infographics and Critical Care Medicine
Anesthesia and Intensive Care
San Raffaele Hospital, Milan, Italy
Vita-Salute San Raffaele University, Milan, Italy
Follow us on Twitter, Facebook and Instagram @SRAnesthesiaICU
This note focuses on the situation of COVID-19 in India and the government’s communication efforts during the pandemic. Based on MSC's research with low- and middle-income households, it highlights how these efforts can be strengthened through the adoption of a Social Behavioral Change Communication (SBCC) campaign.
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
The evolution of online cancer conversationsW2O Group
The first ever report to effectively quantify the evolution of the online conversation about cancer. Companion to the MDigitalLife Social Oncology Project Report.
New Media Institute for experienced users at the U.S. Conference on AIDS in San Francisco on October 29, 2009. Facilitated by Jennie Anderson and Josie Halpern-Finnerty.
18th Dr. Elpidio Gamboa Memorial Lecture at the Philippine Society of Microbiology & infectious Diseases Annual Convention, 24 November 2016, Crowne Plaza Galleria Manila.
The document discusses effective engagement between academics and government/non-governmental organizations on issues related to aging. It provides tips for academics, including writing clearly and understand potential audiences, disseminating research throughout the process, and partnering with think tanks who can help communicate research to policymakers. Academics are encouraged to make the research process open and accessible to non-academic audiences.
Introducing the Gen-Narrators, research by The Economist among 90,000 Millennials worldwide. One sub-segment of the millennials has an extraordinary ability to influence. They are effective at sharing. The Economist called them the ‘gen-narrators.’
This group of millennials were characterised with traits that disproved all previous stereotypes and millennial clichés. Gen-narrators had a focused audience, were specialists, had interest networks, and they paid in knowledge rather than in cash.
The document summarizes research from a global study on influential Millennials, referred to as "Gen-narrators". Key findings include:
- Gen-narrators are more engaged with news media online and brands compared to other Millennials and generations.
- They are fact-finders who use traditional media to validate information, cultural curators who remix content for sharing, personal brand managers focused on their online reputation, and influential advocates for causes.
- Examples show Gen-narrators driving online discussions and validating breaking news with traditional sources. They carefully consider the impact of their opinions and sharing on social issues.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But an Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the study's global results,
The document discusses communicating risk during the COVID-19 pandemic in a post-truth world. It notes that COVID-19 poses uncertain risks that are invisible until symptoms appear. This uncertainty has led to both hysteria and indifference in societies. The document examines how governments can maintain public trust while requiring profound behavior changes. It analyzes the spread of misinformation related to COVID-19 and discusses potential solutions like education, supporting quality journalism, regulating tech platforms and advertisers, as well as monitoring from intelligence agencies. The biggest challenges are addressing psychological biases, political deception, and how emotion and engagement drive the spread of misinformation on social media.
COVID-19 // Meaningful Media in the Time of COVID-19 // U.S. POVHavas
The document discusses changes in media consumption during the COVID-19 pandemic. Some key findings include:
- People are consuming more media like streaming video, gaming, and radio as they spend more time at home. Trust in media for information has increased significantly.
- Local news and national health organizations are the most trusted sources of information about the pandemic. Younger audiences are also engaging more with traditional media like radio and print.
- The pandemic has elevated the importance of media in people's lives for information, distraction, advice and connection as people seek to understand the situation and cope with isolation. Meaningful media properties that meet these growing needs will become even more influential.
In an article recently published in Research World Magazine and on his Tumblr blog Abc3d, our Chief Innovation Officer, Francesco D’Orazio outlines the challenges facing the social media monitoring industry – and 10 ways to tackle them.
Modern communication systems (Web 1.0, Web 2.0, Web 3.0 and cloud computing) and mobile wireless technologies (smartphones, iPads, monitoring devices) have, as with all industries, progressed in healthcare over recent years from being a minor, to being a very significant component of the environment. This presentation will discuss how advancements in social media, information technology, wireless communication systems and sensor technology have provided new opportunities concerning practices in healthcare delivery. This presentation will also address future software and how, combined with Web 2.0 / 3.0 and cloud computing, has the potential to produce the ultimate architecture of participation - wireless monitoring. Understanding the benefits of such systems, devices and their increasing emergence and connection with modern healthcare settings, is vital for implementing future successful e-health solutions.
This document summarizes a presentation about reducing adolescent anemia through weekly iron and folic acid supplementation programs. It discusses the high prevalence of anemia among adolescent girls and women in developing countries, WHO recommendations for intermittent supplementation, examples of successful pilot programs in multiple countries, and opportunities to deliver supplements through schools, communities, and workplaces. It also describes a demonstration program in India that reached over 95,000 adolescents and saw significant reductions in anemia through school- and community-based supplementation and deworming efforts.
This document summarizes a presentation about reducing adolescent anemia through weekly iron and folic acid supplementation programs. It discusses the high prevalence of anemia among adolescent girls and women in developing countries, WHO recommendations for intermittent supplementation, examples of successful pilot programs in multiple countries, and opportunities to deliver supplements through schools, communities, and health services. It also describes a demonstration program in India that reached over 95,000 adolescents and saw significant reductions in anemia through school- and community-based supplementation and deworming efforts.
On 31 January 2017, Ipsos held a major debate where we dissected the momentous political events of 2016 and looked forward to key elections in 2017. Our high profile pollsters from around the world examined political discontent and uncertainty, the key forces that are driving it and where in the world it is most prevalent and why. The panel included experts on the political context and public opinion in Britain, France, Italy, the US, Canada and South Africa, providing a wide range of perspectives on the key political challenges of our time.
A new global survey in 25 countries looking at what issues worry the world. This is the first wave of this monthly survey, which finds that Britons are the most worried out of all 25 countries about immigration and rising extremism. However, Britons are relatively positive about the direction the country is headed in, with 44% saying they think things are going in the right direction.
Social Media, #FOAMed, Infographics and Critical Care Medicine
Anesthesia and Intensive Care
San Raffaele Hospital, Milan, Italy
Vita-Salute San Raffaele University, Milan, Italy
Follow us on Twitter, Facebook and Instagram @SRAnesthesiaICU
This note focuses on the situation of COVID-19 in India and the government’s communication efforts during the pandemic. Based on MSC's research with low- and middle-income households, it highlights how these efforts can be strengthened through the adoption of a Social Behavioral Change Communication (SBCC) campaign.
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Does Over-Masturbation Contribute to Chronic Prostatitis.pptxwalterHu5
In some case, your chronic prostatitis may be related to over-masturbation. Generally, natural medicine Diuretic and Anti-inflammatory Pill can help mee get a cure.
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
Osteoporosis - Definition , Evaluation and Management .pdfJim Jacob Roy
Osteoporosis is an increasing cause of morbidity among the elderly.
In this document , a brief outline of osteoporosis is given , including the risk factors of osteoporosis fractures , the indications for testing bone mineral density and the management of osteoporosis
These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
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Adhd Medication Shortage Uk - trinexpharmacy.comreignlana06
The UK is currently facing a Adhd Medication Shortage Uk, which has left many patients and their families grappling with uncertainty and frustration. ADHD, or Attention Deficit Hyperactivity Disorder, is a chronic condition that requires consistent medication to manage effectively. This shortage has highlighted the critical role these medications play in the daily lives of those affected by ADHD. Contact : +1 (747) 209 – 3649 E-mail : sales@trinexpharmacy.com
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
9. HAITI Communication challenges Freedom vs. Control Unprecedented scale Embracing social media Comms (strategy) tactics Experimental, rapid, flexible Goals: visibility, acceptance, leverage Tactics: Blanket coverage, conscious staffing, reactive/proactive Results Exceptional traffic Fundraising success Wide coverage, growth in new audiences Key learnings A few staff can have tremendous impact 9 MSF & social media | May 2010
67. VRWCTexan @MSF_canada RT @lightxxx - We have a lady dying of rabies we need Rabies antitoxin asap // at Petionville Golf Course Field Hospital VRWCTexan @MSF_canada RT @lightxxx We have a lady dying of rabies we need Rabies antitoxin asap #Haiti rqskye @msf_canada RT @lightxxx-We have a lady dying of rabies we need Rabies antitoxin asap rqskye @msf_canada RT @ShaunKing-NYT: 10 kids have died waiting 2 B "cleared" 4 flights. Doctors now afraid of being arrestedhttp://nyti.ms/b5HDES Weddressproject Why is @MSF_CANADA saying that the Ministry of Health is going to see #BABYLANDINA today, but we are still trying to get them to go there? about 19 hours ago from web Weddressproject @MSF_CANADA You stated earlier that the Ministry of Health was going to see #BABYLANDINA. When is that goig to happen? about 20 hours ago from web MelyMello The life and/or death of a child should not be fodder for political postering. #SaveLandina @UN @MSF_US @MSF_canada 4:11 PM Feb 7th from web VRWCTexan @MSF_canada RT @ShaunKing Need current contact inform & GPS coordinates for baby & docs MSF:http://bit.ly/brK3YJ we are ready to move 8:32 PM Feb 6th from web in reply to MSF_canada 67 MSF & social media | May 2010
Wish to acknowledge input of colleagues involved in shaping our social media strategy & this presentation: Ken Tong, Isabelle Jeanson, Nina Privitera, Pete Masters; as well as Jason Cone, Julie Whitaker and others at MSF USA.This presentation contains a lot of screenshots.
In the past, our online presence consisted of the corporate web page MSF Canada www.msf.ca. Unidirectional communication, pushing out information. Our evolution toward social media, or web 2.0 began in late 2006 and has been evolving ever since. We first needed to accept that people were talking about MSF all over the web and that this was a good thing. It meant relinquishing a degree of control over the presentation and context of our content, and also over our ability to track and measure our impact (stats).Summary of the presentation:BlogsAdvocacy site (Condition critical video)HaitiWebinars
We started with blogs in early 2007. First-person stories & “Letters from the Field”-type témoignage combined with the power of syndication & the interactivity of “Comments”.
The power of his storytelling was so strong his blog began outpacing the front page of our website for visitor traffic.
The interactivity between this young doctor in Sudan and his readership became a bit of a phenomenon within MSF. For example he posted a photo that revealed his uncertainty about a diagnosis.
And people responded. It made the medical department nervous because they couldn’t control the quality of the medical consultation. But it’s been clear for some time that our physicians are sometimes flummoxed by issues in the field and, for a variety of reasons, they want to reach out to their colleagues for advice… just like they do when they walk down the hall in their Toronto hopsital
When he returned from Sudan he revised blog into book form. The book has been published in many countries including Canada, the USA, the UK and Australia.
We’ve created numerous special campaigns and mini-sites with a social media dimension. Here’s one about Democratic Republic of Congo called Condition: Critical. As we were wrapping it up we asked visitors to leave messages of support to the people of Eastern Congo. In a classic case of “then what???!” we then struggled to figure out what to do with the comments. Disagreements ensued. Since I was heading to the region anyway, the project manager for the website asked if I wouldn’t mind delivering them. We brainstormed a bit and I headed to North Kivu with a cheap video camera. We have no illusions that we reached many Congolese with this; but it was the best we could do… and it showed our supporters that we had attempted, in a small way, to pass along their sincere messages.Watch the video here: http://www.condition-critical.org/your-messages-delivered-to-eastern-congo-vos-messages-livres-a-lest-du-congo/
COMMUNICATION CHALLENGESFreedom vs. Control Lack of control in messaging direction – snowball effect Communicate the facts and manage the myths Balance the need to stay neutral while exerting pressure to get people and equipment into Haiti amongst heated diplomatic relations with the Haitian authorities and the US military. Unprecedented scale Disaster on an unprecedented scale amplified by media and NGO frenzy Field staff overwhelmed, all medical structures collapsed: So their priority was not communications Manage the website traffic demand – 2,800% higher than usualEmbracing social media Satisfy public appetite for information in real time as disaster unfolded Ensure public understand our working principles: Balance between independence and collaboration-----COMMUNICATION STRATEGY & TACTICSStrategy:Experimental, rapid, flexibleLearning by doing/learning from others - emulating best practice initiatives within the MSF Movement Online strategy - Social media outlets activated – websites, blogs, Facebook, Twitter, YouTube, BoingBoing Embrace blogs, Facebook and Twitter as mainstream methods of communicating to donors and supportersGoals:Visibility Establish fundraising needs and goals Stress MSF‘s ability to adapt to chaotic situations Use social media to reinforce traditional media coverage of our work and to correct misinformationAcceptance Communicate existing presence in Haiti to all audiences, explain principles and role of MSFLeverage Exert leverage via social media to overcome obstacles (e.g. to reverse the flight ban) Follow and feed information to celebrity blogs that are covering the MSF angleEngagement - Demonstrate commitment to transparency and advocacyTactics:Blanket coverage Rapid increase in social media activity - re-tweeting, blog linking, RSS feeds, Facebook shares, etc. Cross fertilization of traditional media and social mediaConscious staffingHaving communications personnel on the ground asap (to be an eye witness-blogger)Reactive/proactive balanceUpdate information as rapidly as possibleEncourage viral messagingThank supporters directly through social networksRapid reaction to misinformation (e.g. myths about dead bodies spreading disease, etc.) ------Results:Exceptional website traffic across all MSF websitesFundraising fast and furiousMSF widely covered in traditional and social mediaGrowth in new audiences in traditional and social media-----Key Learnings:Overall approach fluid rather than strategic – build on spontaneity and integrate into future communications plansA few staff can have tremendous results and impact!The risks of social media in terms of lack of controlFrom poster presented by NinaPrivitera at Lac Leman Communications Forum «Navigating the Social Media Jungle: Strategies for Corporate Communications»http://mscom.ti-edu.ch/upload/Posters_All.pdf
We blogged from Haiti, starting with a communications officer (isabelle Jeanson) and then identifying some doctors and nurses to take over.http://msf.ca/blogs/haiti/
In the months that followed our blogs were picked up by mainstream media.
MSF began communicating right away, starting with a news conference.
I went back to see what we’d done via Twitter.
We have a lot of Twitter accounts. I started a year ago, or so. Reading mashable.com, learning about the social codes of this particular culture. And I started tracking who else was doing it.
MSF offices. MSF staff. Some of them say they work for MSF. Some of them don’t say they work for MSF in their profile but they mention it in their tweets.
Lots and lots of tweets going out there.
More and more every month. And we have no international guidelines, per se. A lot could go wrong. But so far, a lot more has gone right. Here’s what happened after the Haiti earthquake.
This is the mother of all our Twitter accounts @MSF_USA
And this is me @AvrilBenoit
We started Tweeting the night of the quake.
We were out there in the media. Strictly reactive.
We linked to important content from other organizations.
@AnnCurry has 1,003,394 followers. http://www.msnbc.msn.com/id/12536386/She saw our posting about about the planes. She tweeted it about it. Then Jeff Pulver, social media guy, Dmed her that tha Air Force had its own account. The back and forth began.There was plenty going on offline: she called her contacts in the Pentagon, she spoke to Ban Ki Moon, she spoke to John Holmes from OCHA. It sparked a chain reaction.Our NYC office received calls from various US government agencies. Admiral Mullins, the Director of US-AID, the Pentagon, etc. The combination of our communication Triggered a response from the h
This blogger has a logistic background and I respect him a great deal. He was critical of our efforts, and I respect the point he was making here.
I responded to put a bit of context around all the Twitter hype.
We HAD done many other things… including a tele-conference for news media. We had 140 major media organizations calling in from around the world. I moderated it from Toronto with two of our operations leaders in Port-au-Prince taking the questions.
We had used Facebook, too. As a consequence of Haiti we now have about 270,000 fans of our Facebook page.
Meanwhile our website got overloaded with visitors.
This is from the MSF UK website traffic.
We tried to drive traffic to the internal pages of the website in response to specific questions.
And so we used Twitter to keep up the relationship with our supporters. Here are a few slices of life as an emergency communications coordinator.
Webinars are live interactive web broadcasts from our offices and field locations with broadband high speed internet. This gives our messaging more authenticity & spontaneity, while offering a rare opportunity for the public, prospective recruits & donors to interact with MSF staff – in the true spirit of social media. This is one we did to respond to the overwhelming number of applicants we received from people wanting to help in Haiti.
We’ve only done one from the field, and it was a bit of a dud. That’s me looking like a goof in DRC with a very eloquent project coordinator, Marie-Christine Siemerink. Because of firewalls and slow speed we couldn’t see any of the questions from viewers. Still a few technical kinks to work out.
Photos by MSF photographer Julie Rémy went viral.
Thanks to social media support from mainstream media.
But sometimes if felt like the info was careening around in ways that were not especially helpful. We received specific pleas that required tactful responses.
One story in particular sparked a great many offers of specific help (flights, cars) that, frankly, overwhelmed us and proved to be a distraction.http://www.channel4.com/news/articles/world/americas/haiti+help+for+baby+landina/3529537
The social media work continues, even for local events like the Refugee Camp in the Heart of the City.
Above all, the feedback we received (this is for Isabelle Jeanson’s blog posts) heartened us.
And we could not have done any of this without a lot of help from people around the world.