The document discusses using a product/market expansion grid to identify opportunities for a business to grow. It analyzes the business owner's existing ladies boutique collection business and plans to expand by introducing a new product line of men's kurtas and opening a new retail outlet in a new location to facilitate more customers and increase online ordering capabilities. The business owner wants to apply the expansion grid to evaluate their business expansion plans.

3. P

4. Product/market expansion grid
is a tool for identifying
company growth opportunities
through market penetration,
market development, product
development, or diversification.

5. Market penetration
Market development
Product development
Diversification

6. A you I know I have
started my own
business in the
begging of this year .
That was good
experience therefore
now I want to expand
my business.

7. The existing product which was ladies
boutique collection . Now we include
some other variety printed lawn etc.

8. In the beginning only ladies boutique
collection was introduced but now I
want to introduce gents kurta variety.

9. New segment:

10. Market development:
In the beginning our
out let was in Shop #
97 Fawara chowk
near nazir Sons
branch 2 jhang Sadar.
Now me & my team
decided to open a one
more out let in
satellite town . It is
also populated area &
demand for our
products is increasing
.So facilitate the
public of this area we
open a new out let in
commercial market
green belt.

11. New out let display:

12. The segment which we introduced new also
available on new out let . & globalize our
business . any body can order online & get
delivery in time.

14. Let’s imply the expansion grid
on our business expansion:

15. =

16. High - growth , high – sale , business
product requiring heavy investment to
finance rapid growth.
low –growth , high – share business
Establish & successful SBUs Requiring
less investment to maintain share
Low cost – growth, low – share
business Do not promise to be large
source of cash
Low – share business unit in high
growth markets Required a lot of cash
to hold their share