4. Product/market expansion grid
is a tool for identifying
company growth opportunities
through market penetration,
market development, product
development, or diversification.
10. Market development:
In the beginning our
out let was in Shop #
97 Fawara chowk
near nazir Sons
branch 2 jhang Sadar.
Now me & my team
decided to open a one
more out let in
satellite town . It is
also populated area &
demand for our
products is increasing
.So facilitate the
public of this area we
open a new out let in
commercial market
green belt.
16. High - growth , high – sale , business
product requiring heavy investment to
finance rapid growth.
low –growth , high – share business
Establish & successful SBUs Requiring
less investment to maintain share
Low cost – growth, low – share
business Do not promise to be large
source of cash
Low – share business unit in high
growth markets Required a lot of cash
to hold their share