Recommended
More Related Content
What's hot
Similar to MPLheartsCOM 2014 Campaign Results
Similar to MPLheartsCOM 2014 Campaign Results (20)
Recently uploaded
Recently uploaded (20)
MPLheartsCOM 2014 Campaign Results
- 1. REACHING OUT CLOSER TO HOME OUTREACH TO CITY OF MESA EMPLOYEES 09.2014
- 2. HOW DO WE MAKE THE CITY OF MESA A BETTER PLACE TO WORK? LIBRARY JOURNAL’S LEAD THE CHANGE
- 3. Build Relationships Raise Awareness Demonstrate Relevance Library as a Benefit
- 4. “Several months ago I was working on a project for the Library with a COM employee from another department…he quipped about how he thought libraries were outdated and wondered why people even use them anymore. I was pleasantly surprised to receive a call from him within the first week of our outreach campaign raving about how he got his library card and he couldn’t believe all the things we offer.”
- 5. LOOK & FEEL
- 6. ELEMENTS OUTREACH LIBRARY CARDS IT2U TRAINING DELIVERY SERVICE BOOK CLUB RAFFLE
- 7. BOOK CLUB FOCUS ON PROFESSIONAL DEVELOPMENT
- 8. TRAINING
- 9. “I told a bunch of people about the library apps and people have been asking about it. So it will be great for when you get here. Even had one of the girls sign up for a library card.”
- 10. DELIVERY SERVICE 77 Transactions 31 Holds
- 11. “…the first words out of her mouth were ‘I LOVE THE LIBRARY!’ In her hand she had one of the City’s envelopes and raised it up and said ‘I got my first item in today.’ “
- 12. “What a great thing knowing that even if I have a long day and don’t want to go anywhere else after work, my books will still make their way to me.”
- 13. OUTREACH
- 14. INSIDEMESA ARTICLES 15 VIEWS + INSIDEMESA
- 15. “I had city employees mention they liked the intranet articles about our staff. A few said “I recognize you” to the people I was working with.”
- 16. TOUR 35 OUTREACH EVENTS 30 STAFF MEMBERS 6 UPCOMING
- 17. “I remember one man helping to get the word out that we were in the building ready to issue cards. He was sort of running up and down the halls saying, ‘The librarians are here! The librarians are here!’”
- 23. LIBRARY CARDS
- 24. 296 195 44 MESA OUT OF COUNTY OTHER MARICOPA COUNTY TOTAL CARDS 535
- 26. 296 195 44 MESA OUT OF COUNTY OTHER MARICOPA COUNTY $1760.00 AMOUNT COM EMPLOYEES SAVED ON OUT-OF-COUNTY FEE
- 27. 894 401 CITY OF MESA EMPLOYEES WITH LIBRARY CARDS 1295 BEFORE CAMPAIGN ISSUED DURING MPL+COM
- 28. 1500 2000 2500 3000 3500 4000 CARDS ISSUED
- 29. BUDGETING Printing Prizes Bags ESTIMATED ACTUAL
- 30. COST $140.00 $925.00 $230.00 $483.43 Newsletter Library Bags Printing Prizes Total $ 1,778.43
- 31. “When I saw the InsideMesa item offering City employees library cards via interoffice mail, and reading about all the online services you’ve added since I last had a library card years ago, I asked for one … Thanks so much. I look forward to making use of these new-to-me services.”
- 32. LESSONS
- 33. Made it easy. Good design. Element of fun. Personaltouch. WHAT WORKED
- 34. How can we reduce or eliminate barriers to library usage? How can we make sure everything the library creates has a cohesive look and feel? How can we make what we do fun and memorable? Who are the people and groups we can connect with, and what can we offer them specifically?
- 35. QUESTIONS
- 36. THANK YOU.