The document introduces MPEG-H Audio, a new audio standard that allows broadcasters to deliver immersive and interactive sound experiences to consumers across multiple devices. It was developed by an alliance of three industry leaders - Fraunhofer IIS, Technicolor, and Qualcomm - to address the growing demands of broadcasters and consumers. MPEG-H Audio provides object-based audio, 3D sound, and personalized mixing capabilities while being backward compatible with existing audio systems. It also offers a staged implementation approach to help broadcasters gradually adopt new features over time.