MPA Wessex - How to sell more photos, to more people, for more money

Editor's Notes

1. I REALY ENJOYED THE MEETING LAST TIME YOU MIGHT ALREADY SO SOME OF THIS STUFF, I’VE NO IDEA, NO WAY OF KNOWING TOO MNY IDEAS TO DO ALL OF THEM – BUT IF YOU CAN USE JUST 1 IDEA TO SEL MORE…… SELLING PHOTOS & SELLING YOURSELF AS A PHOTOGRAPHER – 2 DIFFERENT THINGS
2. Any questions jump right n, prefer this is a all inclusive discussion
3. Everything I say is based on my 30 years Everything in my book is based THE ONLY POINT IS SHOWING YOU THIS . No training course [Action Coach] Always been fascinated by….
4. I GENUINELY BELIEVE BUSINESS OWNERS DON’T UTILISE THE POWER OF PROFESSIONAL BESPOKE PHOTOGRAPHY ENOUGH FOR THEIR BUSINESSES
5. Getting attention
6. YOU’RE ALL INDIVIDUALS WITH INDIVIDUAL REASONS FOR BEING IN BUSINESS AND WITH INDIVIDUAL STYLES
7. Butchers on markets CREATE SOME PRODUCTS …THEN ROL THEM TOGETHER FOR LESS MONEY WHEN ADDED UP EG. 20 SOCIAL MEDIA IMAGES, 5 TEAMS SHOTS, 5 BEHIND THE SCENES SHOTSM 5 PRODUCTS SHOTS, 5 LOCATION, VEHICLES PROCESS,
8. THE MORE YOU BUY THE LESS IT IS PER PHOTO OR UNIT
9. ASSOCIATED PRODUCTS GET THEM WHILST THEY’RE IN THE BUYING MOOD
10. CHILDREN GET OLDER SO A GREAT REASON FOR GO BACK AND ASK AGAIN FOUND ANOTHER FOLDER OF WEDDING PHOTOS – ETHICAL? LEAVE IT TOO LONG MIGHT NOT BE MARRIED IN BUSINESS TINGS CHANGE QUICKY SO LOTS OF REASONS TO GO BACK [OUTDATED PROFILE PICS]
11. LOOKING FOR EXCUSES TO DO IT [WHATEVER THAT IS] MORE OFTEN
12. GUARANTEES YOU FUTURE INCOME, GETS COMMITMENT REASONS? - TALK ABUT PRICE INCREASE, LIMITED SUPPLY, YOU’RE NOT AVAILABLE
13. HOW CAN YOU EXTEND YOUR SELLING WINDOW?
14. I’VE GOT A LIST I CALL ‘MY BIG LIST’
15. WRITE YOUR WEBSITE HOMEPAGE, UPDATE YOUR SOCIAL MEDIA NEW ANSWER FOR WHAT DO YOU DO? SEND 3 GREETINGS CARDS
16. I D SINCERELY APOLOGISE FOR THE BULLET POINTS – I HATE THEM 10 WAYS TO USE THE SAME IDEA.
17. APOLOGES FOR THE BULLET POINTS AGAIN. ANYONE DONE ANT FB ADS?
18. LOOK FOR A BUSINESS WITH THE SAME IDEAL TARGET CLIENT AS YOU
19. FOR NEXT SLIDE – ***QUESTION**** - WHAT’S THE MOST EFFECTIVE FORM OF MARKETING?
20. MUST BE EASY BOOKLETS -
21. WHAT’S GOING TO BE EASIER TO GET PASSED ON……?
22. ANYONE WATCH DEAD POETS SOCIETY LAST NIGHT? CARPE DIEM CARPE DIEM THE EVENT
23. WHO LIKES IT WHEN THE TICKETS ARRIVE IN THE POST? OR ON THER WAY TO AN EVENT YU WANT TO HOLD THE TICKET I’M SAYNG FORGET BUSINESS CARDS. HOW OLD OF AN IDEA IS THAT?
24. TO CONTINUE THE BUSINESS CARD BASHING…
25. PERCEIVED VALUE [ART] OR INDORECT VALUE [TEA IN EXPENSIVE HOTEL]
26. SUBTITLE COULD BE – HOW TO CHARGE MORE MONEY FOR YOUR PRODUCTS THE WAY TO DO THAT IS TO AKE THEM DIFFERENT TO ANYONE ELSE’S DJ FILMING EXAMPLE
27. PROBABLY THE MOST DUDU EVENT IN RECENT TIMES [FOR ME ANYWAY]
28. 8 YEARS TO BUILD OPENED IN 1890 2,500m RAIL ONLY OLD JOKE ABOUT PAINTING IT
29. 68-66 million years ago THAT JURASSIC PARK SCENE IS WORTH TALKING ABOUT 6-7 TONS HEAVY
30. INTRODUCED 1938 – RETIRED 1961 BUILT OVER 20,000 OF THEM BACK IN THE DAY THEY COST £12K EACH 54 STILL AIRWORTHY
31. TO HELP YOU UNCOVER WHAT YOUR UTTERLY SEDUCTIVE PROPOSAL HERE’S SOME QUESTIONS IF YOU DON’T HAVE ANYTHING DIFFERENT YOU’LL BE COMPARED ON PRICE
32. WHO KNOWS WHAT THAT IS? Can you make your work limited in any way? Numbered prints 1 of 10.
33. PHOTOS OF PEOPLE DOING SPECTACULAR THINGS HAVE VALUE EXAMPLE – AMUSEMENT PARKS PEOPLE LOVE TO SHOW OFF – IF I EVER GOT TO FLY A SPITEFIRE I’D PAY A FORTUNE TO CAPTURE THE MOMENT
34. GOT AN IDEA - BEAR WITH ME ON THIS. I WAS WRESTING THIS OVER IN MY MIND WHETHER TO SHARE THIS…
35. QUESTION – WHO IS GOING TO SEND BUSINESS CHRISTMAS CARDS THIS YEAR?
36. LOTS OF IDEAS DSCUSSED. DON’T EXPECT YOU TO DO THEM ALL. JUST DOING 1 WOULD BE POSITIVE AND MAKE A DIFFERENCE
37. WORKSHOP COURSE WRITTEN FOR THE DAY WORKBOOKS – YOU’LL LEAVE EWITH A 9 STEP PLAN 12 STAGES TO MAKING YOUR CLIENTS AN OFFER THEY CAN’T REFUSE
38. FAR MORE BESPOKE AND GOES FURTHER INTO THE CLIENT RELATIONSHIP. COMES WITH A 30-MINUTE USP DISCOVERY SESSION ON THE PHONE, 1-2-1, BEFORE THE EVENT GROUP DISCUSSIONS FOR FEEDBACK WITH IS INVALUABLE RUN BOTH COURSES 1ST WEEK OF DECEMBER HAPPY TO DO A SATURDAY