A presentation I wrote, designed and delivered for optometrists at The 2017 Scottish Optical Conference in Glasgow.
The importance of staying in touch with clients and how to make follow--up easier than you think.
For your own presentation contact me tim@timcoe.com
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Editor's Notes
IS ANYONE SLEEP POOR?
HERE'S A QUICK VIFEO TO START FOR ANYONE WHO IS
THAT IS A BRILLIANT ADVERT
CLEVER, FUN TO WATCH
100 NIGHT FREE TRIAL, NOT 30 DAYS
FREE DELIVERY
AND A LOVELY CUTE CAT
MY AIM TODAY IS TO RAISE YOURE AWARENESS OF THE SUBJECT OF FOLLOW UP
BECAUSE UTTERLY SEDUCTIVE FOLLOW UP REQUIRES YOU TO GET YOUR MARKETING ACT TOGETHER ACROSS THE BOARD - WHICH IS A VERY GOOD THING.
NO ONE IS GOING TO BUY ANYTHING FROM YOU WITHOUT ANY MARKETING [ULNESS THEY'RE FAMILY OR FRIENDS MAYBE?]
BUSINESS IS ABOUT MANY THINGS AND DEPENDING ON THE SUBJECT I’M TALKING ABOUT ONE OF ANY NUMBER OF THINGS COULD BE THE MOST IMPORTANT ASPECT OF BUSINESS
SO FOR TODAY I’M SAYING ONE OF THE VITAL ASPECTS OF BUSINESS IS TO MAKE PEOPLE FEEL VALUED
THINK OF SOMEONE YOU DONE BUSINESS WITH FOR A LONG TIME…
EVERYTHING SHOULD BE EASY.
SHOULD BE BE EASY FOR PEOPLE TO FIND YOU...
WHAT WE'RE SAYING HERE IS IF PEOPLE FEEL CLOSE TO YOU THEY'LL FEEL LIKE BUYING FROM YOU
HERE’S WHAT WE’RE GOING TO TALK ABOUT OVER THE NEXT 45 MINUTES
WHY DON’T YOU FOLLOW UP? [POINT TO 3 PEOPLE]
3 MAIN QUESTIONS
THE ONLY THING HOLDING YOU BACK IS THE STORY YOU KEEP REPLAYING IN YOUR MIND
I WILL BREAK THIS DOWN FOR YOU
WHO CAN SAY WHAT CREATES MOOD?
MOOD IS JUST ‘THERE’
THE ONLY REASON WE KNOW IT’S THERE IS THAT WE FEEL IT.
AUDI VIDEO NEXT
THAT MAY BE OBVIOUS IN YOUR HEAD
I’VE GOT 11 REASONS
THINK OF SOMEONE YOU BUY FROM REGULARLY
IT’S HIGHLY LIKELY YOU FEEL COMFORTABLE WITH THEM, YOU TRUST THEM, THEY’RE FAMILIAR
COSY CUDDLY BUSINESS RELATIONSHIP
DOES ANYONE KNOW WHAT THESE CUTE MONKEYS ARE?
JHN FRENCH FROM SIGHTCARE GAVE US INTERESTING FACT YESTERDAY
REMEMBER, HALF OF YOUR RIVALS DON’T FOLLOW UP AT ALL.
I SPEAK TO PEOPLE EVERY WEEK WHO HAVE NO FOLLOW PROCEDURES IN PLACE,
THEY KNOW THEY SHOULD HAVE BUT NEVER GET AROUND TO IT
It’s what you do AFTER they come in that
Confirmation of attendance
YOU SEND THE TEXT 2 MINS AFTER THEY LEAVE, NOT 5
THEY GET THE TEXT 2 MINS AFTER THEY LEAVE
Who sends THANK YOU ACRDS? Who has their own cards printed?
Does anyone know why I’ve chosen an Italian theme?
HOW MUCH DOES A GREETINGS CARD COST TO BUY?
£110 £1.1O A PIECE?
TRY SOME, YOUR CLIENTS WILL LOVE IT AND THEY’LL LOVE YOU FOR IT.
Sweet Box – I actually went to their wedding last week.
NEW TYPE OF TWITTER BUSINESS FRIEND.
YOU CAHT TO THEM MORE THN YOUR TRADITIONAL ‘REAL LIFE’ FRIENDS
I’M SURE YOU CAN RELATE TO THAT POST WHEN YOU SEE PEOPLE BUYING CHEAP READING GLASSES FOR 99P OR EVEN 3 PAIRS FOR £99. UOUR PRODUCT MAY BE HIGHER QUALITY, BUT THEY DON’T WANT IT, THEY DON’T FEEL THEY NEED IT.
FEEDBACK FLYER
WHO KNOWS WHAT FILM THIS IS?
THIS LIST IS WHT YOU HAVE JUST SEEN
VIDEO
BROCHURE
ECARDS OR E THANK YOU CARDS
Thank you e-card
4 - TIPS BOOKLET OR HELP GUIDE
PHOTOS OF YOUR PRODUCTS,
WHICH INEVITABLY MEANS SELFIES
ALERNATIVE TO SURVEY MONKEY
PEPPERMINT PATTY VIDEO NEXT
LET ME TELL YOU A LITTLE STORY THAT DEMONSTRATES PEOPLE'S
THIS LIES AT THE CENTRE OF FOLLOW UP … HOW TO DO IT WITHOUT BEING A PEST
WHAT EXCUSES DO YOU MAKE TO YOURSELF TO AVOID FOLLOWING UP?
HOW LONG?
HOW LONG? ASSUMING THEY DON’T BUY THERE AND THEN?
HOW LONG?
I SPEAK TO SOME WHO DON’T DO A DAMN THING UNTIL ITS TIME TO BACK AGAIN FOR ANOTHER EYE TEST!!!!!!
IT’S HARD TO GET AWAY FROM SOCIAL MEDIA AND SEEING AS YOU’RE A B2C BUSINESS IT’S GOING TO BE MORE APPROPRIATE TO GET PEOPLE TO COME TO YOU RATHER THAN IN B2B WHERE IT’S FAR EASIER TO GO TO THEM.
SO HOW DO YOU GET PEOPLE TO YOUR FB OR TWITTER PAGES? - GIVE THEM SOMETHING [OR THE CHANCE TO GET SOMETHING] –
OR PHOTOGRAPH THEM...
I'M ASKING YOU TO THINK BEYOND THE PHONE AND EMAIL.
BOXY VOLVO VIDEO NEXT
THIS IS REALLY WHAT IT’S ALL ABOUT
IF YOU HAD A PRODUCT LIKE ANY OF THOSE DO YOU THNK YOU’D STRUGGLE FOR THINGS TO SAY?
From the outset, the sound engineering that was used to create the headphones was fine tuned using 50 Cents “In Da Club” track. This clearly defined the target market the product was being created for –the hip-hop music community.
DON’T TALK CRAP – HELP PEOPLE
HELP THEM TO LIVE THEIR LIVES AT HIGHER QUALITY THAN THEY CURRENTLY ARE..IF YOU CAN.
IF YOU CAN’T RIGHT NOW, THAT’S ALRIGHT, BUT TRY TO FIND A WAY THAT YOU CAN.