Crema.co's pitch deck

1. Top coffees from craft roasters.

2. Coffee is moving upmarket.
Artisanal roasters are leading the revolution.
Share
of
cups
consumed
35%
40%
45%
50%
55%
2010 2011 2012 2013 2014 2015 2016
Gourmet coffee now accounts for the majority of cups.
Gourmet

3. 5 conglomerates control 80% of the $14bn US CPG coffee market.
But supermarket shelves are still stocked
with commodity coffee.
N
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2
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0
0
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4. Crema.co makes it easy to subscribe to top
coffees from craft roasters.

5. As you order and rate coffees, we learn the
characteristics present in the coffees you like…

6. Help you discover coffees that match
your unique taste preferences…

7. And learn the story of the people
behind the beans.

8. Specialty coffee for at-home consumption
is a $5bn market in the US.
Specialty Coffee
CPG, US
$5bn
Coffee CPG, US
$14bn

9. This is a big opportunity:
200% growth among target 25-39 demographic.
25-39
Year-Old
Past-day
Penetration
0%
10%
20%
30%
40%
50%
2008 2016
Specialty
Coffee
Specialty
Coffee

10. Emily McIntyre
Coffee Director / Cofounder
Cofounded Catalyst Coffee Consulting,
coffee journalist & speaker. Written for
Eater, Paste, Serious Eats, Sprudge.
Tyler Tate
CEO / Cofounder
Cofounded Twigkit (enterprise software), led
design at Nutshell (Saas CRM). Consulted for
Thomson-Reuters, Qualcomm, Vodafone.
We’re combining our coffee & tech experience
to create the next iconic coffee brand.

11. Top coffees from craft roasters.