MovioCA is a Brazilian content house led by Amadeu Alban, who has 12 years of experience directing and producing audiovisual content for cinema and TV in Brazil. He has worked with major Brazilian networks and production companies on TV shows, ads, branded content, shorts, animation and documentaries. MovioCA is developing several animated and live-action television series and documentaries for children and families that combine entertainment with education using a transmedia storytelling approach.

1. mipcom 2011

2. MOVIOCA, a content house based in Brazil.
Amadeu Alban , c re ati ve d i re c tor of MOV IO C A, h a s a 1 2 y ea r s
experience di re c ti n g an d p rod u c i n g au d i ovi s ua l co n t en t f o r cin em a
and TV. He w orks w i th TV G l obo, s e ve ral ca b l e ch a n n el s a n d
production c om p an i e s w h e re h e i s re s p on s i bl e f o r T V s h o w s , a d s ,
branded conte n t, s h orts , an i m ati on an d d oc u m en t a r ies .
Main prizes:
‘10 Cents’ – selected to Short Film Corner – Cannes 2008 and UNICEF Award at ZINEBI 2008
‘Thainie and the Umbrella’ – animation TV pilot in official competition at Annecy Festival 2010

3. a n i m at i o n

4. What could be more delightful
to a child than playing ball? Puppies!
Target
4-9
52 x 11’
In Development

5. THAT’S FUN TO LEARN HOW TO PLAY TOGETHER
When puppies organize the World Animal Cup, children have
guaranteed space for fun. In the countdown to Brazil’s
2014 World Cup, BrazooCup proposes a universe that
uses soccer as an element of union between education
and entertainment.
It all begins in a small neighborhood at ‘Ballville’, when a
group of puppies promotes the World Animal Cup! Aces
from all over the world come together to make a great
championship. At each match, we learn with the animals
their origins and cultures, their skills and limitations.
Together they discover that being a winner is a matter
of learning with the differences and that the unknown
can reveal very funny surprises.
TRANSMEDIA STORYTELLING
• TV Series • Doc Interstitial • Book • Augmented Reality Apps
• Web and Mobile Content (games and episodes) • And Many More
amadeu alban | amadeu@movioca.com | + 55 71 8881 4 4 7 9 | www.movioca.com

6. Target
4-9
26 x 11’
In Development

7. THE RHYTHM’S
MAGICAL JOuRNEY
Tom is a curious eight-year-old boy who loves music.
One day he tries to discover who invented the
tambourine. Tom begins a magical journey through
time and travels along the route of the instrument,
revisiting the relevant phases of the tambourine
on his trip across continents and nations. At each
question answered, a new one arises, moving Tom
backwards in time. He meets people from around
the world, discovers many rhythms and cultures
in history. Finally Tom finds a group of women in
Neolithic times when the tambourine was first used.
Humankind was undergoing an incipient process of
construction which is now called cultural identity.
Tom Tambourine also has documentary interstitials
that show different kinds of tambourines and rhythms
from various countries. The result is a product that
portrays a cultural mix and the world’s rich diversity,
stimulating kids’ interest in music, other customs
and respect for differences.
TRANSMEDIA STORYTELLING
• TV Series • Doc Interstitial • Book • Augmented Reality Apps
• Web and Mobile Content (games and episodes) • And Many More
amadeu alban | amadeu@movioca.com | + 55 71 8881 4 4 7 9 | www.movioca.com

8. Target
4-7
26 x 3’
In Development

9. Thainie is a 9-year-old girl that feeds her
carnivore plant daily with ants that, tired
from being eaten up, architect a secret plan,
full of extraordinary facts, umbrellas and
poetry.
A POETICAL WAY TO DEVELOP
CHILDREN´S IMAGINATION
“Thainie and the umbrella” presents a fictional
universe in constant transformation. Poetry
invades the screen and creates a narrative
experience in which fact and imagination
cannot be precisely distinguished.
Counting on the spectator’s co-creative
and co-authorial space, the series is visually
driven and proposes a ‘game of perspectives’
in which children are invited to see the
world from different points of view. In
Thainie’s universe, nothing is absolute: bad
or good, small or big, ugly or pretty.
TRANSMEDIA STORYTELLING
• TV Series • Featured Film • Book • Theater Play • Augmented Reality Apps
• Web and Mobile Content (games and episodes) • And Many More
amadeu alban | amadeu@movioca.com | + 55 71 8881 4 4 7 9 | www.movioca.com

10. Route 66:
where comic
strips meet
sitcoms.
Target
12 +
104 x 1’
In Development

11. Hey! It’s our In the middle of the world’s most famous
He said he’s
ET friend!
What’s up?
moving to highway, two inseparable friends witness
Miami!
the passing of cars, trucks, spaceships
and receive the visit of the funniest
characters with humor and irony.
‘Route66’ is an audiovisual comic strip
with a sitcom flavour. Charismatic
I guess our ET No. He couldn’t
friend gave up learn how to characters live through surreal
living in Miami... dance Salsa!
situations in the arid desert.
Why? Isn’t
it a great
place to Created by Flávio Luiz, one of the most
live?
important brazilian cartoonists, ‘Route 66’
has over 1.000 strips published over 3 years.
TRANSMEDIA STORYTELLING
• TV Interstitial • Newspaper Comic Strip • Book
• Games • And Many More
amadeu alban | amadeu@movioca.com | + 55 71 8881 4 4 7 9 | www.movioca.com

12. 10.000
issues sold
ADVENTURE
IN BAHIA
Target
10 - 14
52 x 11’
In Development

13. Aú is a happy and kind teenage Capoeira fighter. Along
Salvador, Bahia, Brazil
with his pet marmoset Licuri, our hero investigates the
disappearance of Nathalie, a French girl kidnapped in the
historic center of Bahia after witnessing the beginning
of a criminal fire. His investigation leads to the private
Pelourinho, island of the mysterious Tonny Troubleronni.
the historical
heritage of
humanity is the
Will our hero find Nathalie? Will he free her?
old city center of
Salvador, Bahia.
In a story filled with adventure, humor and a certain
amount of romance (why not?), Aú travels through
the hills of Pelourinho, across Salvador, culminating
in an epic jetski chase in All Saints Bay’s waters.
Pelô. Where joy But there is nothing
and beauty are more typical in Pelô
typical!! than happy tourists. That’s
him!!!
TRANSMEDIA STORYTELLING
• TV Series • Feature Film • Live Action • Book
• Web and Mobile Content (games and episodes) • And Many More
amadeu alban | amadeu@movioca.com | + 55 71 8881 4 4 7 9 | www.movioca.com

14. d o c u me n ta r y

15. sounds · images · words · shapes · flavors
of black cultures in the atlantic world
DOC
13 x 26’
In Development

16. Third Diaspora is a concept that tries to The project aims to produce a documental
understand the changing state of cultural series that will go through the 21 cities
exchanges of black cultures post-internet. in the Atlantic world in search of that
The First Diaspora was created by the slave contemporary globalized production
trade. The Second happened when black people divided into 05 thematic areas, in a total of
of african descendants have moved back over 13 episodes:
several continents, changing the face of many
cities in the world. images: imagined africa, religiousness,
cinemas, photographs;
sounds: music, carnivals;
The Third Diaspora happens now, when forms: visual arts, fashions, theaters;
communication between all these black worlds words: ideologies, literatures;
is easier thanks to YouTube videos, web radio flavors: foods, drinks.
programs, torrent files, and many other bytes.
TRANSMEDIA STORYTELLING
• TV Series • Doc Interstitial • Book
• Game • Website • And Many More
amadeu alban | amadeu@movioca.com | + 55 71 8881 4 4 7 9 | www.movioca.com

17. NAKED
SOUL
undress yourself
DOC
13 x 26’
In Development

18. Makeover TV shows generally promote radical changes to the character’s exterior.
In ‘Naked Soul’, the aim is a psychological transformation: self-acceptance. Through
a photo essay, chubbies will pose nude. With each click the life stories, traumas and
blockages are overcome. At the end of the session, their photographed pictures reveal a
new look at their body and soul, at their sensuality. A newer point of view about themselves.
TRANSMEDIA STORYTELLING
• TV Series • Doc Interstitial • Book
• Exhibition • Website • And Many More
amadeu alban | amadeu@movioca.com | + 55 71 8881 4 4 7 9 | www.movioca.com

19. amadeu alban
amadeu@movioca.com
+ 55 71 8881 4 479
w w w.movioc a .com

20. w w w .movio c a .com