Puppies organize the World Animal Cup soccer tournament as a way to bring different animals and cultures together. The tournament features animal players from around the world and will be used to teach children about the animals' origins and skills through entertaining matches and stories. MOVIACA will develop the tournament into a transmedia storytelling project told through TV shows, books, apps, and other formats.

2. What could be more delightful
to a child than playing ball? Puppies!
Target
4-9
52 x 11’
In Development

3. THAT’S FUN TO LEARN HOW TO PLAY TOGETHER
When puppies organize the World Animal Cup, children have
guaranteed space for fun. In the countdown to Brazil’s
2014 World Cup, BrazooCup proposes a universe that
uses soccer as an element of union between education
and entertainment.
It all begins in a small neighborhood at ‘Ballville’, when a
group of puppies promotes the World Animal Cup! Aces
from all over the world come together to make a great
championship. At each match, we learn with the animals
their origins and cultures, their skills and limitations.
Together they discover that being a winner is a matter
of learning with the differences and that the unknown
can reveal very funny surprises.
TRANSMEDIA STORYTELLING
• TV Series • Doc Interstitial • Book • Augmented Reality Apps
• Web and Mobile Content (games and episodes) • And Many More
amadeu alban | amadeu@movioca.com | + 55 71 8881 4 4 7 9 | www.movioca.com

4. THAT’S FUN TO LEARN HOW TO PLAY TOGETHER
TATU RICK dAVId BIA LEO KUKA ROddY
A very good ball A golden lion A playful, strong A very curious and A funny and A very smart and A shy and humorous
player. Or is he marmoset full of and agile jaguar intelligent river inventive anteater. vain sloth. maned wolf.
the ball himself?! swing. Soccer-mad, cub. He is the otter. She loves He is big, good- She needs no He’s funny and
This is his infallible fast, confident and quarterback of to be fashionable natured, smily effort to find out always has
dribble: become a ball popular. He is able the team. Despite and girly, but and a great what’s happening. something
and pass under the to make friends his size, he is the when comes into goalkeeper. As a midfielder, she intelligent to say.
opponents’ legs. and win fans youngest. play, she rocks. Just can’t resist always anticipates He also plays
everywhere. a nice sANTwich. the move. capoeira, but this
He’s the guy! is just one of his
surprises.
amadeu alban | amadeu@movioca.com | + 55 71 8881 4 4 7 9 | www.movioca.com

5. MOVIOCA, a content house based in Brazil.
Amadeu Alban , c re ati ve d i re c tor of MOV IO C A, h a s a 1 2 y ea r s
experience di re c ti n g an d p rod u c i n g au d i ovi s ua l co n t en t f o r cin em a
and TV. He w orks w i th TV G l obo, s e ve ral ca b l e ch a n n el s a n d
production c om p an i e s w h e re h e i s re s p on s i bl e f o r T V s h o w s , a d s ,
branded conte n t, s h orts , an i m ati on an d d oc u m en t a r ies .
Main prizes:
‘10 Cents’ – selected to Short Film Corner – Cannes 2008 and UNICEF Award at ZINEBI 2008
‘Thainie and the Umbrella’ – animation TV pilot in official competition at Annecy Festival 2010
amadeu alban | amadeu@movioca.com | + 55 71 8881 4 4 7 9 | www.movioca.com