Motorola

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Nikhil Yennampally

This power point presentation is about the company of motorola

Technology

INTRODUCTION
 Motorola started in chicago,illinois,united states of
America in september,25,1928.
 Motorola was founded by Joseph galvin and paul
galvin.
 The name motorola was adopted in 1930,and the
word has been used as a trademark since 1930s.
 Galvin manufacturing corporation’s first product was
battery eliminator in 1928.
 Motorola solutions is a company from google.

MoblilePhones
AndriodTablets
Home DigitalVideo
Home Networking,ETC.
PRODUCTS OF MOTOROLA

REFERENCES:
 After seven months motorola mobility was spun
off into an independent company.
 Google announced that it would acquire motorola
mobility for $12.5.
 On january 29, 2014, google announced lenovo
plans to acquire the motorola mobilty smartphone
business.
 Google will maintain ownership of the vast
majority of the motorola mobility patent portfolio.

43%
38%
13%
6%
Sales
Apple
Motorola
Samsung
Nokia

WEAKNESS
 The beta for motorola is higher than the market which
indicates that investing in motorola is risky.
 Mototrola is a risky but strong company worth investment.

STRENGTHS
 Financial ratios should also be considered when
evaluating the strengths and weaknesses of the
company.
 The weighted average cost of capital for motorola
has been stable over the most recent three years.

Nokia- Microsoft alliance in the smartphone industry CASE StuDy The Nokia-Microsoft Alliance in the Global Smartphone Industry (circa 2011) The Nokia-Microsoft strategic alliance was announced in early 2011 to cooperate in the development of smartphones. The Wall Street Journal wrote: “Nokia calls Microsoft for help.”1 The Financial Times observed: “Elop jumps into the arms of former boss.”2 The alliance was specifically initiated by Stephen Elop, an ex-Microsoft executive who had worked with Steve Ballmer, CEO of Microsoft. No wonder Nokia hired Elop to become its CEO in 2010. This was a calculated move by Nokia to grow in an industry that carried good prospects for the future. In addition, Elop’s expertise was in the software sector, where Nokia wanted to venture into the future. Both companies needed a partner to expand in an industry that was in a growth mode. Besides this, Nokia was particularly vulnerable because of its losing market share and because Apple’s iPhone was growing in the U.S. and global markets. Microsoft was interested in Nokia because of its long-term interest regarding introducing Windows phone technology/software. Since Nokia continued to be a global player in the cell phone industry, it made sense to create a corporate tie-up that aimed at global expansion for both companies. Success of Apple’s iPhone was another factor in seeking a long-term alliance in a market that has grown multifold in the global mobile phone market. In 2012, Nokia was the largest manufacturer of mobile phones and other telecom gear in the world with revenues of $55 billion and a market capitalization of $19 billion. Microsoft, on the other hand, was the largest software maker in the world and generated revenues of $69 billion. The company carried a healthy market capitalization in 2011 that stood at $266 billion.3 By being a cash-rich company, Microsoft was able to inject a sizable amount of money in the alliance. As of February 2012, a closer look at the alliance reveals that both companies’ plans worked well. Nokia has released a new series of mobile devices, called Lumina, with Microsoft’s Windows technology. At the same time, Nokia continues to lose market share in the global mobile industry because of its aging technology (“Symbian”). Google’s Android is a clear winner because of high demand, followed by Apple’s iPhone. Google has done well since its acquisition of Motorola’s Mobility.4 Value Line in 2012 wrote: “Nokia’s operating results continue to deteriorate; the transition of the smartphone is under way; over time, Windows Phone will be the software driving Nokia’s upscale handsets.”5 Although Nokia was always the market leader in mobile technology, its anemic strategies in the global market indicate that the company is losing steam in the mobile phone industry. The situation is the same with Research in Motion’s Blackberry, which continues to lose market share in global markets. Just a few years ago, Blackberry was the main play.

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