This document discusses different types of motivational conflicts that can occur when people are faced with making decisions between alternatives. There are three main types: approach-approach conflicts which involve choosing between two desirable options; avoidance-avoidance conflicts where one has to select between two undesirable consequences; and approach-avoidance conflicts where a choice has both positive and negative aspects. The document seeks to explain these conflict types as part of understanding motivation and decision making.

1. Welcome to
Motivation and Value
Motivational Conflicts[ ]

2. What’s a Motivational
Conflicts…???

3. Approach-Approach
Two desirable alternatives
(The Theory of cognitives dissonance)
Avoidance-Avoidance
Two undesirable consequences
Approach-Avoidance
Negative consequences
M
O
T
I
V
A
T
I
O
N
A
L
C
O
N
F
L
I
C
T
S

4. Other Consumer
Conflicts…

6. Types of
Motivational Conflicts…

7. Approach Approach

8. Approach Approach

9. Approach Approach