The document discusses sources of variation in motivation and cognitive performance. It explores three potential sources: 1) an individual's motivational state during a task, which can be experimentally manipulated using incentives; 2) individual trait differences in motivation, such as sensitivity to rewards; 3) the pathway between increased motivation and optimized cognitive processing, as motivation alone may not be sufficient to improve performance. The study aimed to examine these questions using fMRI to assess how reward-focused motivational states and individual differences affect brain activity and behavioral performance during a cognitive task.