The document discusses a wireless sensor system called Motion that tracks and analyzes body movement in real-time to improve athletic performance and prevent injuries. The system uses small sensors with accelerometers and gyroscopes that attach to the body and sync with a mobile phone app. The sensors would cost around $30 each to produce. The system aims to provide advanced motion analysis capabilities to consumers at lower prices than existing professional-grade systems. It could be marketed to hobby athletes, fitness coaches, and gyms to allow remote coaching and comparison of form against experts. Challenges include the technology required for accurate motion tracking, creating easy-to-use analytics, and determining the best pricing and marketing strategies.

1. Sports Science for Everyone
Venture presentation – Oct 2013
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Motion
London Launch48 Weekend July 2014

2. Correct Motion improves Performance Correct Form prevents injury
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Ambitious athletes benefit from motion
control, but have to pay a coach for that

3. Solution: Wireless sensors collect and
transmit real-time motion data
+
 Sensor
 Accelerometer + Gyroscope +
Orientation + Bluetooth + Battery
 Mobile phone app
 Syncs and configures sensors
 Easy usability by integration with
Sleeves, Shirts or Straps
 Value Proposition
 Improve performance by training
the correct motion
 Prevent injuries with higher training
intensities
 Production Cost
 ~ $30/ sensor

4. Motion enlarges the market for advanced
consumer use cases
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Hollywood: VFX Body
motion tracking
Sports/ Medical
diagnostics
Lifestyle Tracking Devices
GPS/ Heartbeat Devices
Motion
Consumer Professional
 $80 - 400  $10k – 100k+
New functionality at
consumer pricing

5. Device, App + Cloud Platform opens
market access and monetisation
opportunities
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Motion
Consumer Fitness Coaches
 Engaged hobby athletes
 Triathletes
 Golfers/ Ski/ Tennis
 Gym rats
 Martial artists
 Top-of the line coaching
 Optimise analysis
 High-end gyms
 Mobile App + Cloud Platform/ Marketplace
 Compare against self and others (Pros, Community)
 Upload motion and compare with professionals/ other athletes
 Receive Online Coach analysis/ Algorithmic analysis

6. Challenges
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 Technology
 Hardware platform
 Algorithmic complexity of
accurate motion tracking
 Analytics
 User-friendly Analytics
 Marketing
 Pricing: High (premium) vs.
Low (Scale fast), device as
profit/ loss leader
 Address Consumers or
Business first