The document proposes a social enterprise model for Mothercraft to address challenges of generating income and retaining doulas. It involves creating a separate brokerage unit within Mothercraft to match doulas with clients from middle-high income families. Doulas would be paid based on experience level to incentivize them to stay. Marketing efforts would include partnering with other organizations, leveraging existing technology and staff, and enhancing the online presence.

1. Ottawa Community Challenge 2010 Mothercraft Social Enterprise Case Aymen Sakka & Marios Perdiou Team Spora