The document proposes establishing a separate birth doula brokerage entity under Mothercraft Ottawa to generate sustainable revenue. It outlines a three-phase marketing strategy to raise awareness among mothers-to-be and professional doulas. The start-up costs are estimated between $2,000-$4,000 and the brokerage plans to recover these costs by charging each doula registrant an extra $100 per referral. Operations would include an online portal, regular communications, and networking opportunities to connect clients and doulas.

1. Mothercraft Ottawa Business Plan Proposal Birth Doula Brokerage Katelin Turcotte, Erin Vanhorne, Rehan Khan

3. MARKETING STRATEGY PHASE ONE PHASE THREE PHASE TWO START-UP COSTS AWARENESS OPERATIONS

4. Awareness Marketing Campaign Awareness Interest Educate & Engage Consultation Decision