2. Presentation Outline
Aspiration
Sales 2011
Customer
Account &
Business
Share
Analysis
Target
Achievemen
t Planning
Conclusion
& Thanks
Promotional
Service Plan
Market
Competition
Analysis
Proposal for
Innovative
Projects
Past Analysis
based on
Brand mix
&Customer
mix
SWOT
Analysis
Supports
Required
3. Mission Satement
Presenting a blueprint intended to follow the given
target and developing an innovative & analytical
achievement plan.
4. Aspiration Sales 2011
Target for Dhaka 21C
SUB Brand In CLU IN USD
100 Dymax 6,144 64,512
CFP Gral 395 2,949
ISP Tiger 3,69,135 9,78,208
MET Sylko Metallic -
-
MFP Seamsoft 104 483
PCC Dual Duty 11,700 1,48,005
PPC Epic, Sylko Matt 64,963 3,70,287
SSP Astra, Astra Rugged 2,07,798 7,60,542
TRP Sylko, Calypso 5,569 37,346
TXP Gramax, Tiger TXP 46,800 1,01,698
UPP Epic Supermax 30 24
Total 7,12,638 24,64,254
Dhaka 21C Share
In Region In Teritory
13% 25%
5. Past Analysis based on Brand
mix
Actual Sales in 2010
SUB Brand In CLU In USD
100 Dymax 564 4633
CFP Gral 1098 9112
ISP Tiger 291323 552020
MET Sylko Metatic 0 0
MFP Seamsoft 0 0
PCC Dual Duty 15 131
PPC Epic, Sylko Matt 167803 879316
SSP Astra, Astra Rugged 154712 424647
TRP Sylko, Calypso 22479 129827
TXP Gramax, Tiger TXP 13338 32611
UPP Epic Supermax 0 0
Total 6,51,332 20,32,297
6. Past Analysis based on Customer
Mix
Value in USD
Customer Name 2009 2010 Deviation
Growth
in %
YO HI-TECH 2,65,543 4,83,797 2,18,254 82.19
DADA (SAVAR) LTD. 58,108 32,732 -25,376 -43.67
YO SYNTHETIC 79,937 1,19,895 39,958 49.99
FCI (BD) 1,15,062 1,05,861 -9,201 -8.00
ACTOR 1,40,070 1,97,852 57,781 41.25
REDPOINT 2,99,561 3,72,309 72,748 24.28
GOLDTEX 2,23,465 4,28,006 2,04,541 91.53
GRAMEEN KNIT 86,189 1,40,137 53,948 62.59
SHINE FASHION 89,197 1,46,078 56,880 63.77
SAVAR SPORTS 3,50,196 3,38,750 -11,446 -3.27
GEE BEE 39,407 32,386 -7,021 -17.82
Total Growth 17,46,736 23,97,804 6,51,067 37.27
7. Customer Account Analysis
1. ‘A’ Account: Customer are strategic customer and generate 80%
revenue for the area & consuming 80% to 100% thread from Coats
Bangladesh.
2. ‘B’ Account: Accounts which are regularly active & genarate 20%
revenue for the area & consume a part from their total thread
requirement.
3. ‘C’ Account: Accounts which served revenue in past but not active
at present & will be the target customer for 2011.
4. ‘D’ Account: The new accounts for business development.
A Type B Type C Type D Type
Youngone Group Ring Shine Dada (Savar) Talisman BD
Ltd
Goldtex Garments Grameen
Knit
Gooryoung Turag Gmts.
Redpoint Gmts FCI BD Ltd. Aamra Emb.
Ltd.
Selim Trading
Actor
12. Promotional Service Plan:
To keep customer more closer to Coats
Promotional gift
distribution to at least to
all concern person
Priority Management
System for Special Order
Sponsoring inter-dept.
football tournament at
Customer Get-together
Program(Youngone,
Redpoint, Goldtex)
Technical Seminar on
poduct & solution (FCI,
Actor, Shine Fashion,
13. Proposal for Innovative Projects:
To ensure continious improvement
Establishment of cernral Data Base & Archive about past
experiences on critical situation such as yarn crisis, Order
crisis, Excess Orders, Factory Strike
Customer wise Standard Operating Procedure (SOP)
More revenue generation from process reconcilation & efficiency
improvement
Development & Circulation of Credit Guideline among the
customer
Development of LC Management Policy
Development of Discrepancy Management System to reduce
banking cost
Documentation complying LC terms, banking practices &
complience
14. Supports Requirements
Laptop with individual email ID
Riskfree & convenient vehicle
Payroll review comparing with industry & economy
Separate invoicing team to perform for sales development.
15. We promise to achieve the goals
Because..
Our leaders show the light house
