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Most Pioneering Austrian CEOs Reshaping the Healthcare Industry .pdf
1. April
Issue 01
2024
Prof. Dr.
Ralf Herwig
Innova ng with Compassion
Prof. Dr. Ralf Herwig
CEO
HG Pharma GmbH
CEO’s
Reshaping
Healthcare
Industry
Austrian
Pioneering
the
Most
Efficiency and Equity
Exploring the Successes
of Austria's Healthcare Model
Innovative Strategies
How Austrian Healthcare
CEOs Lead the Charge
in Industry Transformation
5. he significance of a CEO’s role cannot be
Toverstated. They are instrumental in
shaping the future of their organisation
through their strategic vision. However, their
impact extends far beyond the confines of their
own company walls. They hold a broader
responsibility in shaping the entire industry, with
the potential to influence not only their own
companies but also the industry at large, and even
the world. They are strategic thinkers with the
ability to make decisions that are in the best
interest of the organisation and its shareholders.
They are innovative, resilient, and determined to
succeed.
In the latest edition of Euro Health Leaders, we
will take you to the innovative world of healthcare
leadership in Austria. Our release, ‘Most Pioneer-
ing Austrian CEO’s Reshaping the Healthcare
Industry,’ highlights the stories of inspiring
leaders who are transforming the industry with
their pioneering endeavours.
Austria’s healthcare system is renowned for its
commitment to quality care and universal
coverage. At its helm are exceptional CEOs, who
bring a wealth of experience and a deep-seated
dedication to improving society. They lead the
way in medical devices, biotechnology, and
pharmaceuticals, pushing the boundaries of
what’s possible in healthcare.
In this edition, we celebrate these innovators and
their contributions to Austria’s healthcare
ecosystem. We dive into sub-sectors such as
biochemistry, health IT, digital health, and
nutraceutical products to support fertility,
showcasing the ground-breaking advancements
they’ve achieved.
These leaders’ impact extends far beyond Austria,
shaping global health trends and setting new
standards for healthcare innovation. They are not
only industry leaders but also architects of a more
prosperous, equitable, and sustainable world.
Join us as we honor these visionaries, innovators,
and change agents who are reshaping Austria’s
healthcare sector. Get ready for an enlightening
journey as we explore the future of healthcare
through the eyes of its most inspiring leaders.
Hope you have an insightful read ahead!
Austrian Visionaries
Cra ing A Be er Future
Natalie May
NatalieMay
7. C
o
Antonia Riva-Frizberg
Breathing Innova on
18.
Claudia Gessler-Zwickl
28.
CXO
ARTICLES
Innovative strategies
How Austrian Healthcare CEOs
Lead the Charge in Industry
Transforma on
22.
Efficiency and Equity
Exploring the Successes of
Austria’s Healthcare Model
34.
Antoine Kamber
The Role of Virtual Reality Headsets
in Medical Treatment
26.
A Health-Tech Innovator Cra ing
a Healthier Tomorrow
Prof. Dr. Ralf Herwig
Innova ng with Compassion
08.
PROFILES
COVER STORY
9. Brief
Featuring
Person
Company
Christoph Guger is a highly experienced professional
in brain-computer interfaces (BCIs) and
neurotechnologies, boasting over two decades of
expertise in the field.
Claudia Gessler-Zwickl is a seasoned HealthTech
Executive known for her successful business plan
development and execution, with a strong emphasis on
growth strategies for creating future value.
Antonia Riva-Frizberg excels as a creative problem
solver driven by technology and innovation, focusing
on building enduring business relationships and
delivering exceptional client experiences for success.
g.tec medical
engineering GmbH
gtec.at
Christoph Guger
Founder and CEO
Antonia Riva-Frizberg
Co-Founder and Co-CEO
Claudia Gessler-Zwickl
Founder and CEO
Lumetry Diagnostics
GmbH
lumetry-diagnostics.com
Fertilabs
fertilabs.com
Prof. Dr. Ralf Herwig is a highly accomplished
medical professional with extensive experience in
the fields of andrology, urology, genital surgery,
oxidative stress, and tumor immunology.
Robert Modre-Osprian possesses a wealth of
experience in medical technology and IT services,
particularly in healthcare monitoring and disease
management, contributing significantly to
advancements in healthcare technology.
HG Pharma GmbH
hgpharma.at
Prof. Dr. Ralf Herwig
CEO
Robert Modre-Osprian
CEO
Telbiomed Medical
Technology and IT
Service GmbH
telbiomed.at
CEO’s
Reshaping
Healthcare
Industry
Austrian
Pioneering
the
Most
11. Prof. Dr.
Ralf Herwig
Innova ng with Compassion
Dr. Herwig embarked on a
mission to bridge this gap,
resul ng in the establishment of
HG Pharma GmbH and the
crea on of patented products
poised to revolu onize
healthcare.
COVER STORY
12. H In our pursuit to spotlight pioneering figures within the
Austrian healthcare sphere, our editorial team conversed
with Prof. Dr. Ralf Herwig.
This feature serves as a captivating narrative, offering
invaluable insights into his remarkable journey and guiding
aspiring healthcare enthusiasts poised to effect positive
change.
From Workshop to Healthcare Innovation
In a narrative tracing his journey, Dr. Ralf Herwig emerges
as a figure driven by an unconventional path into
healthcare. His story began in his father's workshop, a
setting that cultivated a deep-rooted interest in the well-
being and health of others from a young age. Driven by a
desire to question the status quo, he pursued a career in
medicine, challenging the efficacy of conventional methods
taught in university.
Reflecting on his journey, Dr. Herwig recalls, "So, one day,
I came up with the idea of devoting myself to the
development of surgical instruments to optimize surgical
procedures. The invented instruments, which are still in use
today, were my ticket to the university clinic of general
surgery."
With a subsequent doctorate focusing on low molecular
weight heparins, Dr. Herwig's research extended beyond the
field of general surgery into tumor biology and
immunology. This propelled him towards specialization in
Urology and Andrology, driven by a commitment to
integrating research with clinical practice.
The culmination of his academic pursuits led to a
habilitation treatise, offering a wealth of insights yet
constrained by the limitations of the university context. Dr.
Herwig recognized the need to bridge the gap between
theory and practice. "That's why we founded a company to
get existing research results accessible to humanity in the
form of innovative products," he explains.
Transforming Scientific Insights into Healthcare
Solutions
Dr. Herwig's transition from academia to entrepreneurship
was fueled by a recognition of the lengthy and restricted
pathways hindering the translation of scientific research
into tangible products for human health. Armed with
groundbreaking discoveries in oxidative stress and immune
system regulation, Dr. Herwig embarked on a mission to
ealthcare, a dynamic field where innovation
Hintersects with compassion, is continually driven
forward by the relentless determination of
visionary leaders. One such leader in the Austrian
healthcare landscape stands out – Prof. Dr. Ralf Herwig,
an innovator whose indomitable spirit has left an
unforgettable mark on the industry.
With a narrative steeped in passion, dedication, and undying
commitment, Prof. Dr. Ralf Herwig's journey symbolizes
transformative leadership. As an esteemed professor at the
Ulster University of Birmingham and the esteemed
president of the Austrian Andrological Society, his expertise
spans multifaceted domains, including Urology, Andrology,
Urological Oncology, Plastic Reconstructive Urological
Surgery, and Immunology.
As the CEO of , a biomedical
HG Pharma GmbH
enterprise with a mission to pioneer innovative biomedical
solutions, Prof. Herwig heads groundbreaking research and
development initiatives. With offices in Austria and
Germany, HG Pharma GmbH boasts a consortium of
eminent scientists and physicians specializing in diverse
fields, notably urology, andrology, anatomy, pharmacology,
molecular biology and immunology.
Central to Prof. Herwig's pioneering ethos is his remarkable
portfolio as a clinical doctor and an inventor, holding
multiple patents in surgical diagnostic and therapeutic
principles. His illustrious career is underscored by over 180
peer-reviewed publications in esteemed international
journals, amassing over 1600 citations to date.
Our products enable the
body to ac vate its natural
defense mechanisms, triggering
self-regulatory processes where
the human body can regulate
metabolic func ons
autonomously.
Most Pioneering Austrian CEO’s Reshaping the Healthcare Industry
13. bridge this gap, co-establishing HG Pharma GmbH and
creating patented products poised to revolutionize
healthcare.
The culmination of years of research led to the development
of alphaH2+ and ImmunoD, two innovative products
harnessing the power of scientific breakthroughs to address
critical health challenges. alphaH2+, a formulation
leveraging AKG acid, 5-HMF, Carnosine, and Vitamin C, is
a strong weapon against oxidative stress, strengthening
cellular energy production and repair mechanisms across
diverse conditions.
Dr. Herwig elaborates, "Furthermore, we patented a very
specific complex that represents, to our mind, the start
button for the immune system - especially for macrophages
and T-cells." Known as ImmunoD, this complex, through
detailed research, has unlocked the key to enhancing
immune response by facilitating the targeted delivery of
Vitamin D to immune cells. By activating genetic programs
via intracellular Vitamin D receptors, ImmunoD serves as a
catalyst for the immune cascade, offering a novel approach
to addressing various health conditions.
Path to Maximizing Existing Innovations
Dr. Herwig's leadership philosophy encapsulates a blend of
innovative thinking, patient-centered care, and a holistic
approach to healthcare. His principles, rooted in practical
experience and a deep understanding of medical intricacies,
guide the complexities of modern healthcare delivery. Here
are some key aspects of his leadership philosophy:
1. Embrace Existing Innovations: Dr. Herwig recognizes
the value of existing innovations and emphasizes the
importance of fully exploring their potential before
seeking new solutions.
2. Thinking Outside the Box: He advocates for thinking
creatively and breaking away from conventional norms
to discover novel approaches to healthcare challenges.
3. Patient-Centered Care: Listening attentively to patients
and tailoring solutions to their individual needs are
central to Dr. Herwig's approach, ensuring
comprehensive and personalized care.
4. Root Cause Analysis: Rather than merely addressing
symptoms, Dr. Herwig believes in diving deeper to
identify and address the underlying causes of health
issues.
5. Respect for the Body's Mechanisms: He stresses
respecting and supporting the body's natural processes,
favoring interventions that complement and enhance
these mechanisms rather than suppress them.
6. Collaborative Approach: Dr. Herwig advocates for
collaboration with diverse specialists, valuing the unique
perspectives they bring to the table in crafting innovative
solutions.
7. Holistic Thinking: Embracing a holistic approach, Dr.
Herwig considers medical, biochemical, and
immunological factors in understanding health and
disease, recognizing the interconnectedness of various
systems within the body.
14.
15. Being Open to Challenges
As CEO of HG Pharma GmbH, Dr. Herwig navigates the
multifaceted challenges in pioneering healthcare
innovations. Among these challenges are:
1. Understanding System Mechanisms: Unraveling the
complex mechanisms governing optimal system function
poses a significant challenge. Dr. Herwig deals with
deciphering these complexities to develop innovative
solutions that enhance overall well-being.
2. Initiating Self-Regulation: Determining the starting point
and strategies to initiate self-regulation within the system
presents significant hurdles. Dr. Herwig strives to
identify effective interventions that catalyze self-
regulatory processes.
3. Communicating Complex Mechanisms: Articulating
complex mechanisms, particularly to specialists and
laypersons alike, is challenging. Dr. Herwig confronts the
task of explaining complex concepts in a manner
accessible to diverse audiences while highlighting the
tangible benefits of his innovations.
To overcome these obstacles, Dr. Herwig adopts a strategic
approach:
1. Open-mindedness and Acceptance of Criticism:
Embracing openness and seeking feedback enables Dr.
Herwig to refine his understanding and solutions,
promoting continuous improvement and innovation.
2. Partnership and Collaboration: Cultivating partnerships
with knowledgeable and appreciative collaborators is
essential. Dr. Herwig seeks out individuals and
organizations who grasp the significance of his
inventions, share his vision, and can effectively
communicate their benefits to diverse stakeholders.
Ethical Innovation
In his pursuit of scientific advancement, Dr. Ralf Herwig
remains steadfast in his commitment to ethical principles,
driven by a deep-rooted sense of personal integrity. His
research endeavors are grounded in a profound respect for
ethical boundaries, ensuring that every innovation aligns
with moral obligations.
"The starting point for our research is always the body's
natural process. We develop our products based on this,"
reveals Dr. Herwig, emphasizing a foundational belief in
honoring the innate mechanisms governing human health.
To uphold the highest standards of ethical conduct, Dr.
Herwig and his team employ the latest AI-based
technologies to test theoretical models rigorously. This
approach ensures that every product undergoes a thorough
inspection, carefully evaluating all control and test
mechanisms.
Staying Ahead by Going Back to Nature
HG Pharma GmbH stands at the forefront of a
revolutionary shift back to nature, leveraging decades of
research and expertise across medical, biochemistry, and
chemistry disciplines. Bridging the gap between nature and
pharmaceuticals, over-the-counter (OTC) products, and
medicine, the company has established a successful niche
strategy grounded in its solid scientific foundation.
Dr. Herwig underscores the transformative potential of their
achievements: "Our products enable the body to activate its
natural defense mechanisms, triggering self-regulatory
processes where the human body can regulate metabolic
functions autonomously." By precisely targeting areas
where self-regulatory mechanisms are activated, HG
Pharma's quality products empower the body to support
itself through targeted intervention without disrupting
natural processes—a key differentiator in the market.
Dr. Herwig attributes HG Pharma's success to their
innovative approach and cybernetically organized system.
He notes, "We are a multidisciplinary team of doctors,
scientists, and researchers, tackling problems and devising
solutions from a holistic perspective." Continuous inquiry,
synergistic collaboration, and a steadfast commitment to
supporting human health underpin their corporate ethos.
We are a
mul disciplinary team of
doctors, scien sts, and
researchers, tackling problems
and devising solu ons from a
holis c perspec ve.
16. At HG Pharma, the pursuit of excellence is non-negotiable.
The company upholds the highest quality standards,
validated by internal and external certifications. Working on
the cutting edge of scientific discovery, they utilize only
premium ingredients, ensuring efficacy and safety in every
product.
Sustainable Solutions
Dr. Herwig, underscoring HG Pharma's commitment to
environmental responsibility, asserts, "As a company
specialized in the body's natural regulatory mechanisms, it
goes without saying that environmental awareness is also a
top priority." In line with this ethos, the company avoids
artificial additives, opts for on-site production in Austria,
and embraces environmentally friendly materials
throughout the production and packaging processes.
"As human beings we are part of the environment, and it is
our duty to protect it as much as possible," Dr. Herwig
affirms.
By prioritizing environmental responsibility alongside their
commitment to natural healthcare solutions, HG Pharma
exemplifies a conscious approach to business that seeks to
enhance human well—being and preserve the planet for
future generations.
Immune Insight
Under the visionary leadership of Dr. Herwig, HG Pharma
GmbH has achieved several key milestones:
Unlocking the Cellular Metabolic System: Dr. Herwig's
team made a groundbreaking discovery on harnessing the
established cellular metabolic system to prevent and even
convert pathological reactions.
Identifying Starting Points of Immune Reactions:
Through rigorous research and experimentation, HG
Pharma, under Dr. Herwig's guidance, identified crucial
starting points of immune reactions.
Translating Complex Mechanisms: Dr. Herwig's
commitment to clear communication and accessibility of
scientific knowledge has successfully translated complex
mechanisms into understandable language.
Reimagining Healthcare
HG Pharma's groundbreaking achievements stem from a
profound understanding of the human body's inherent
wisdom—an awareness that sets their innovations apart in
the medical landscape. Dr. Herwig emphasizes, "The
human body knows exactly what it needs, what is out of
order, and what needs regulation." This inherent
intelligence forms the foundation of HG Pharma's approach,
enabling the development of universally applicable
solutions.
With a thorough grasp of the mechanisms driving their
achievements, HG Pharma transcends conventional
As human beings
we are part of the environment,
and it is our duty to protect it as
much as possible.
17. limitations, realizing the far-reaching implications of their
innovations.
At the core of HG Pharma's mission is the research and
development of natural, high-quality products aimed at
activating human health. Dr. Herwig reveals, "Our objective
is to reverse disease symptoms and to support and restore
humans' well-being and health significantly." By leveraging
the body's inherent regulatory mechanisms, HG Pharma
seeks to empower individuals to reclaim control over their
health despite the encryptions imposed by modern life's
challenges.
Central to their vision is the cultivation of awareness
surrounding the body's natural capabilities—a recognition
that, with subtle support, the body can decode and address
the impacts of modern living.
Keys to Effective Healthcare Leadership
Drawing from his wealth of experience, Dr. Herwig imparts
invaluable advice for aspiring professionals in the
healthcare industry:
Follow Your Calling: Pursue a career in healthcare only if
you possess a genuine passion and calling for the field. Let
your vocation be your guiding force.
Embrace Visionary Goals: If you have a visionary
objective, pursue it relentlessly, regardless of obstacles or
challenges that may arise along the way.
Resilience in Adversity: In the face of setbacks, resilience is
key. Learn from every experience, pick yourself up, and
emerge stronger and more determined than before.
Acknowledge Industry Challenges: Despite the remarkable
achievements in healthcare, challenges persist.
Acknowledge and confront these challenges head-on with
determination and innovation.
Continuous Learning and Reflection: Seek knowledge and
wisdom from the best minds in your field. Embrace
criticism with gratitude, as it offers opportunities for growth
and improvement.
Build a Strong Team: Surround yourself with a highly
qualified team that shares your company's goals, vision, and
mission. Trust your team's abilities and ensure each member
is dedicated to achieving collective objectives.
Individualized Patient Care: Treat every patient as a unique
individual with their own distinct history and needs. Avoid
generalizations and prioritize personalized care tailored to
each patient's specific circumstances.
21. Austria's healthcare sector is witnessing a
Aremarkable wave of transformative changes, driven
by pioneering CEOs who are redefining the
industry with groundbreaking innovations and visionary
leadership. Leading this charge is Antonia Riva-Frizberg,
an esteemed figure in healthcare entrepreneurship. As the
Co-CEO and Co-Founder of Lumetry Diagnostics
GmbH, Antonia epitomizes a commitment to innovation
and enhancing patient outcomes.
Lumetry Diagnostics GmbH is not just a company; it's an
institution of hope for those battling lung health issues.
Specializing in innovative healthcare solutions, particularly
in the field of lung health, Lumetry Diagnostics is
revolutionizing at-home monitoring with its
groundbreaking pCO2 trackers. With a laser focus on
chronic obstructive pulmonary disease (COPD), Antonia
and her team are crafting solutions that empower patients to
take charge of their health with precision and ease.
Antonia's role as a Co-Founder and Co-CEO is not merely
administrative; she is deeply immersed in the development
and testing of Lumetry's products, ensuring that each
innovation meets the highest standards of efficacy and
accessibility. Her dedication and visionary leadership are
driving forces behind the company's mission to redefine the
future of healthcare, one breath at a time.
Let us dive into Antonia's remarkable journey, exploring the
story of a visionary leader who is reshaping the landscape
of healthcare and illuminating the path toward a healthier,
more empowered future for all.
Can you share some insights into your professional
journey that led you to co-found Lumetry Diagnostics
GmbH?
My career path has always been planned out. I wanted to
study and work abroad to gain international experience
before starting an entrepreneurial life. Back in Austria, I
had the urge to drive innovation within the DACH Region.
After a few years back at home I finally came across an
Austrian startup team, which used breath gas analysis to
identify women's fertile days. Amazed, I completely fell in
love with the technology and joined the team. It was during
this experience that I began to grasp the cast insights we
can derive about our bodies through breath gas analysis,
particularly when combined with AI. Also, part of the team
was my co-founder Christian Neubauer. With the COVID
pandemic, it became evident that we should use our
knowledge on breath gas analysis to do more.
Thanks to the trust and support of our investors, medical
experts and a group of inspiring people we started lumetry,
with the goal to become the number one lung monitoring
platform in the world.
Can you share the founding vision and mission of
Lumetry Diagnostics, and how it has evolved since the
company's inception?
Our vision is to help people gain better control over their
lung disease from the comfort of their own home,
ultimately enhancing their quality of life. While at the
Antonia
Riva-Frizberg
Breathing Innova on
Thanks to the trust and
support of our investors, medical
experts and a group of inspiring
people we started lumetry, with
the goal to become the number one
lung monitoring pla orm in
the world.
‘‘
‘
‘
Most Pioneering Austrian CEO’s Reshaping the Healthcare Industry
April 2024 www.eurohealthleaders.com
19
22. beginning we will focus on COPD, one day we want to help
people around the world with asthma, pneumonia, long
covid and many more, becoming the number one lung
monitoring platform.
Originally, we mainly wanted to look into patient
monitoring but we have come to understand that early
diagnosis is key in order to achieve our vision, so we will
be offering services ranging from early diagnosis all the
way to monitoring and hospitalization prevention.
What are the leadership principles that guide your
decisions in steering Lumetry Diagnostics towards its
goals?
Ÿ Adaptability: I believe it's crucial for us to maintain a
continuous learning mindset. Staying curious and open-
minded about alternative approaches is essential as we
navigate the growth of our company.
Ÿ Trust: Trust in our team, hence empowering each team
member to do the best they can.
Ÿ Clear vision: Establishing a clear vision/ goal ensures
that everyone in the organization is moving in the same
direction.
How do you ensure that Lumetry's products stand out
in terms of both innovation and practicality?
From the foundation of our startup, the end users, namely,
the patients suffering from lung diseases have been at the
heart of our company. We always include them in feedback
loops ensuring their perspectives to our product
development. This commitment extends to every phase of
our go-to-market strategy, where we actively seek and
incorporate their feedback.
How do hardware and software solutions work together
in Lumetry's approach to make lung health monitoring
easy and fast for patients?
It is our unique hardware that collects data from a person's
breath and our software and AI to analysis this data for
patients and doctors on a smart device. The challenge lies in
achieving complete design simplicity, ensuring that both the
presentation of results in our software and the handling of
our hardware are straightforward for any user. Striking this
balance is a complex task, and to address it, we conduct
multiple usability tests with individuals from diverse age
groups. Through these tests, we aim to refine our design to
meet our goal of making lung health monitoring an intuitive
and efficient experience for all users.
In the journey of building Lumetry Diagnostics, what
challenges have you faced, and how did you overcome
them?
I think one of the biggest challenges we come across
regularly is balancing short-term and long-term goals.
Especially here it has been key for me to have Christian as a
strong co-founder & Co-CEO, an active and supportive
advisory board and a strong team. In shorter and longer
sessions, we look at the pros and cons and try to take the
best decision possible for both short- and long-term goals
whenever possible.
Can you highlight a significant achievement or
milestone that you are particularly proud of during your
tenure as CEO?
I am particularly proud of the people and experts who
believe in us and that have supported us along the way. This
includes medical experts like Prim. Valipour from the Karl
Landsteiner Institute for lung research, Misses Illek from
COPD Austria support group and of course our advisory
board members and investors.
How do you envision the role of respiratory monitoring
evolving in the future, and what role does Lumetry aim
to play in that evolution?
COPD is the third leading cause of death according to the
WHO. Asthma is extremely widespread and let's not forget
about pneumonia and COVID. With air pollution and
increased life expectancy lung health will become more
important than ever and thus respiratory monitoring will
become a crucial non-invasive and affordable instrument to
help affected patients. We at lumetry want to play a key role
to make that happen.
April 2024 www.eurohealthleaders.com
20
23.
24. Innova ve strategies
he healthcare sector is constantly evolving,
Tpresenting leaders with unique challenges and
opportunities. Among these leaders are the CEOs of
Austrian healthcare companies, who are not only managing
the complicated structure of the industry but also leading
transformative change through innovative strategies to
control costs and enhance patient outcomes.
In recent years, the Austrian healthcare industry has
experienced significant changes, primarily focused on
improving fairness, efficiency, and reducing fragmentation.
Austrian CEOs have excelled in leading these changes.
This article will explore the strategies that have enabled
these leaders to drive transformative change in Austria’s
healthcare industry.
Taking Personal Ownership of Healthcare Costs
One of the standout strategies employed by Austrian
healthcare CEOs is the personal ownership of their
company’s healthcare costs. Traditionally, this responsibil-
ity might fall under the purview of the human resources
department. However, by taking a hands-on approach,
CEOs are committing to understanding the intricacies of
healthcare expenditure within their organizations.
This approach involves delving deep into cost data,
identifying areas of expenditure, and seeking out expert
advice from consultants with specialized knowledge in the
healthcare sector. By gaining a comprehensive understand-
ing of where costs are allocated, CEOs are better equipped
to implement effective cost management strategies.
How
Austrian
Healthcare CEOs
Lead the Charge in
Industry Transformation
April 2024 www.eurohealthleaders.com
22
26. Moreover, by assuming personal responsibility, CEOs can
drive initiatives aimed at promoting employee health and
wellbeing. Financial incentives for maintaining health, such
as gym memberships or wellness programs, can be
introduced to encourage healthy lifestyles among employ-
ees. Additionally, for employees facing high-cost medical
conditions, seeking expert second opinions before proceed-
ing with treatment can not only improve outcomes but also
potentially reduce costs in the long run.
Balancing Cost Control and Employee Satisfaction
Another innovative approach adopted by Austrian
healthcare CEOs is the balance between cost control
measures and employee satisfaction. In an industry where
high-quality care is paramount, finding the equilibrium
between cost-effectiveness and employee wellbeing is
crucial.
CEOs are implementing initiatives aimed at steering
employees towards healthcare providers capable of
delivering high-quality care at the lowest price. This entails
a shift towards provider networks that offer optimal value,
where high prices do not necessarily equate to superior
care. By incentivizing employees to choose cost-effective
providers, organizations can achieve significant cost savings
without compromising on the quality of care.
Furthermore, CEOs are investing in employee-centric
programs such as worksite wellness initiatives to promote
employee health and wellbeing. By fostering a culture of
wellness within the organization, CEOs are not only
improving employee morale but also potentially reducing
healthcare costs associated with preventable illnesses and
chronic conditions.
Leveraging Technology for Improved Outcomes
In today’s digital age, technology is playing an increasingly
pivotal role in healthcare delivery. Austrian healthcare
CEOs are harnessing the power of technology to drive
improvements in patient outcomes while simultaneously
managing costs.
Digital tools and platforms are being utilized to enhance the
productivity of existing staff and facilitate the rapid
integration of new hires into their roles. Digital academies
and boot camps are being established to accelerate
upskilling efforts, with the aim of creating a workforce
capable of leveraging emerging technologies to their fullest
potential.
Moreover, digital transformations are being implemented to
streamline processes, improve efficiency, and enhance the
overall patient experience. From electronic health records to
telemedicine platforms, technology is enabling healthcare
organizations to deliver care in innovative ways that were
previously unimaginable. While digital transformations
require time and resources, a well-defined transition process
can accelerate progress and allow managers to maintain
focus on day-to-day operations.
Prioritizing Customer Delivery
Last but not least, Austrian healthcare CEOs are placing a
strong emphasis on customer delivery by organizing work
around the needs and desired outcomes of patients. By
adopting agile principles and methodologies, organizations
are aligning their efforts with customer expectations to
drive effectiveness and efficiency.
Agile methodologies promote collaboration, adaptability,
and responsiveness, allowing organizations to quickly pivot
in response to changing patient needs and market dynamics.
By focusing on customer delivery, healthcare organizations
can ensure that services are tailored to meet the unique
needs of each individual, ultimately leading to improved
patient experiences and outcomes.
A Vision for the Future
In conclusion, Austrian healthcare CEOs are at the forefront
of industry transformation, implementing innovative
strategies to address healthcare costs and enhance patient
outcomes. By assuming personal ownership of healthcare
costs, balancing cost control measures with employee
satisfaction, leveraging technology, and prioritizing
customer delivery, these leaders are reshaping the
healthcare landscape for the better.
Their commitment to innovation and excellence serves as a
beacon of hope for a more sustainable and patient-centered
healthcare future. As they continue to lead the charge in
industry transformation, Austrian healthcare CEOs are
setting new standards for healthcare delivery and paving the
way for a brighter, healthier tomorrow.
-Natalie May
April 2024 www.eurohealthleaders.com
24
27.
28. Enhancing Healing Processes
The convergence of technology and health has
opened extraordinary avenues for medical
treatment and rehabilitation. Among the most
promising innovations in recent years, virtual reality (VR)
stands out for its potential to revolutionize patient care. As
an expert in virtual reality and hypnotherapy, my
exploration of this technology has allowed me to witness its
significant impact on patient well-being and healing
processes.
A New Dimension of Therapeutic Immersion
VR offers a unique immersion, capable of transporting
patients beyond the physical limits of their immediate
environment. This escape capability is not just a technical
feat; it's a lifeline for patients facing the pain, stress, and
isolation often associated with long and challenging
medical treatments. By diving into virtual worlds, they can
experience significant pain relief, anxiety reduction, and an
enhanced sense of calm and well-being.
VR in Physical Rehabilitation
Physical rehabilitation is an area where VR shows
particularly strong potential. Through personalized
programs that simulate physical exercises, patients can
improve their mobility and strength in a more engaging
way. Virtual reality makes these exercises not only more
accessible but also more motivating, often transforming a
repetitive and strenuous task into a fun and rewarding
experience. This innovative approach contributes to a faster
and more complete recovery, focusing on the patient's
autonomy and active engagement in the healing process.
Beyond the Physical—VR in the Treatment of
Psychological Disorders
The scope of VR also extends to the treatment of
psychological disorders. By recreating controlled
environments, it offers patients a way to confront their
fears, overcome their anxieties, and work through complex
disorders such as PTSD in a safe setting. This method,
which can be integrated into conventional treatments, opens
new and promising therapeutic perspectives, providing
patients with tools to better understand and manage their
condition.
VR and Patient Education
Patient education is another area where VR can play a
transformative role. By simulating real-life scenarios or
explaining complex medical procedures interactively, VR
helps patients better understand their health and treatment.
This increased knowledge can empower patients to make
informed decisions about their care journey. Personalization
at the Heart of Treatment
Perhaps one of VR's most powerful assets is its ability to
personalize the therapeutic experience. By adapting virtual
environments and scenarios to individual needs and
preferences, each patient can receive treatment that respects
not only their medical needs but also their uniqueness as an
individual. This personalization promotes a more holistic
approach to healing, considering the patient in their entirety.
Towards an Integrated Future
As an expert passionate about the potential of VR in health
care, I am convinced that we are only scratching the surface
of what this technology can offer. Its increasing integration
The Role of Virtual
Reality Headsets
inMedical Treatment
April 2024 www.eurohealthleaders.com
26
29. into standard medical practices not only
promises to improve treatment outcomes but
also to transform the health care experience
for patients and professionals alike. The
future where VR becomes an essential
component of medicine is within reach,
marking an era of more personalized,
effective, and humane treatments.
A Bridge to Holistic Healing
The future of medicine lies in the harmonious
integration of technology and human care.
Virtual reality, with its ability to create
immersive and personalized experiences,
positions itself as a valuable tool in this
evolution. As an expert in the field, I witness
the positive changes VR brings to patients
and medical practice. It does not replace
human contact but complements it by
opening new paths to healing.
The importance of VR in the medical field is
not limited to its current applications. Its
potential to innovate and improve patient
well-being is immense. By continuing to
explore and develop this technology, we can
make health care not only more effective but
also more accessible and engaging for
patients around the world.
Every advancement in the use of VR in
medicine is a step towards a more integrated
and patient-centered approach to health care.
As a professional dedicated to this cause, I
remain committed to exploring the frontiers
of technology and health, always with the
goal of making medical treatments less
intimidating, more effective, and
fundamentally more human.
Virtual reality is more than a technology; it is
a reflection of our capacity to use innovation
to improve the quality of life. As experts,
patients, and health care stakeholders, we all
have a role to play in adopting and adapting
these tools to shape a future where
technology and humanity walk hand in hand
towards healing and well-being.
Driven by innova on and well-being,
Antoine Kamber is an educator and master
prac oner in hypnosis, born in 1993 in
Ollon, Switzerland. As the co-founder of
Virtual Reality Concept Sàrl, he is dedicated
to exploring how virtual reality can
transform health and educa on, merging
technology with therapeu c approaches for
a brighter future.
Antoine Kamber
About the Author:
April 2024 www.eurohealthleaders.com
27
30. journey to parenthood with excitement and anticipation.
What followed was a rollercoaster of emotions, dashed
hopes and frustrating obstacles. Month after month our
hopes were smashed.
As the months turned into years, we navigated the labyrinth
of medical appointments, diagnostics tests, and fertility
treatments hoping for our little wonder. It was during this
time that we learned that certain nutraceuticals improve egg
and sperm quality. Scientifically backed. Yet no product on
the market included these nutrients. The idea for VILAVIT,
premium nutraceuticals to support egg and sperm quality
was born.
At FERTILABS we have a vision to revolutionize fertility
care through innovation, science, and patient
empowerment. Our journey is deeply rooted in empathy,
compassion and a relentless commitment to making a
difference in the lives of others.
Healthcare entrepreneurs have an inherent desire to
work towards the betterment of the society. With
their unique attributes to transform potential
challenges into a source of inspiration they are thriving to
create a better world for all. Testifying to this is the story of
Claudia Gessler-Zwickl, a health-tech CEO, who is
passionately helping individuals and couples to realize their
dreams of parenthood. Facing her share of struggles with
motherhood motivated her to work towards curating adept
solutions that could benefit her patients.
Her belief in the power of innovation led her to establish
FERTILABS, a company that focuses on fertility and
pregnancy products based on scientific research. She
founded FERTILABS aiming to provide nutritional
supplements that promote overall health. With a
background in health-tech and a successful track record in
strategic business development, she leads the creation of
science-based nutraceuticals for fertility, pregnancy, and
breastfeeding. Claudia's dedication to addressing issues like
unfulfilled fertility desires is evident in her personal journey
and the mission of FERTILABS to help individuals bring
their dreams to life through innovative products.
Our recent interview with Claudia will take you through her
entrepreneurial journey of establishing FERTILABS and
her ambitious plans for its future.
Can you tell us about the journey that led you to
establish FERTILABS and your role as the Founder &
CEO in reshaping the healthcare industry?
My journey began with a deeply personal experience that
shaped my passion for revolutionizing fertility care.
Like many couples, my husband and I embarked on a
Claudia
Gessler-Zwickl
A Health-Tech Innovator
Crafting a Healthier Tomorrow
At FERTILABS we have a
vision to revolu onize fer lity
care through innova on,
science, and pa ent
empowerment.
April 2024 www.eurohealthleaders.com
28
33. What inspired you to focus on innovation within the
healthcare sector, and what vision do you have for
FERTILABS in driving change and advancements?
My inspiration to focus on innovation in the reproductive
health sphere stems from a combination of personal
experiences, scientific research that proves the efficacy of
nutraceuticals and my belief in the power of innovation.
As we continue to navigate the ever-evolving landscape of
fertility care, our journey serves as a beacon of hope and
resilience for those facing similar challenges. With each life
we touch we are reminded of the perseverance, innovation,
and the belief that every journey to parenthood deserves to
be supported.
How do you lead your team at FERTILABS towards
pioneering initiatives and transforming healthcare
practices?
I follow a multifaceted approach that blends vision, strategy
and effective leadership.
Vision setting: We have a clear and compelling vision
"Ensure that everyone has a right to a healthy baby." Our
vision should inspire our team and guide all of our future
efforts.
Innovation culture: As a young agile startup we foster an
innovative spirit, always thinking out-of-the box and trying
to challenge the status-quo in the reproductive health
market.
Investment in science: We are a scientifically back
company and invest in research and clinical studies. This
helps us be at the forefront of our industry.
Customer-centric Approach: We keep the needs and
experiences of our customers at the heart of decision
making. We are striving to understand the pain points and
find solutions that address these effectively.
Empowerment: We lead our team, empowering our people
to explore new ideas and initiatives.
What are some of the key challenges you have
encountered while reshaping the healthcare industry
with FERTILABS, and how have you overcome them?
The key challenges lie in regulatory compliance, market
competition and consumer education.
Many patients and consumers lack awareness that certain
nutraceuticals improve fertility. Educating consumers about
the roles and benefits of nutraceuticals is crucial for gaining
trust and driving adoption.
We develop educational materials such as guides, flyers,
infographics, videos, blog posts to explain the science
behind our products. We also leverage social media and
content marketing to disseminate that information to our
target audience.
How do you ensure that FERTILABS remains at the
forefront of innovation in healthcare, and what
strategies do you employ to adapt to industry changes?
Ensuring that we stay at the forefront of innovation in the
reproductive health care space requires a proactive
Most Pioneering Austrian CEO’s Reshaping the Healthcare Industry
April 2024 www.eurohealthleaders.com
31
34. approach in monitoring industry trends, an adaptive strategy
development and embracing modern technologies.
We try to stay abreast of emerging trends through active
monitoring of industry publications, conferences, and
market research reports.
We also analyze competitor activities and market dynamics
to identify potential opportunities and threats.
We regularly reassess and refine our strategy based on the
evolving market conditions.
At FERTILABS, we embrace emerging technologies such
as artificial intelligence and try to understand how these
technologies can help us improve our products in the future.
Could you elaborate on the importance of collaboration
and partnerships in driving success for FERTILABS
within the healthcare landscape?
Collaborations and partnerships are starting to play a crucial
role in driving success. We
Ÿ forge strategic partnerships with other industry
stakeholders to combine our efforts.
Ÿ collaborate with fertility clinics to support us in clinical
research.
Ÿ engage with patient advocacy groups and community
organizations to gain insights into what patients need.
Partnering opens market access and distribution channels
and allows for cost efficiency and resource sharing. It can
also enhance our brand reputation, strengthen our brand
value and build trust among our patients.
In your role as Founder & CEO, how do you prioritize
personal growth and development?
Prioritizing my own personal growth and development is
crucial not only for my own well-being but also for the
success of FERTILABS.
I try to practice continuous learning, seek feedback from
mentors and team members and I actively network with
other industry professionals but also with other startup
founders to learn from their experiences and insights.
Finally, I am trying to set some time to focus on my
physical health, although I have to admit it does not always
work out as planned.
What upcoming projects or initiatives can we expect
from FERTILABS, and how do you envision the
company's future impact on reshaping the healthcare
industry?
Our goal is to be recognized as The Fertility Company,
offering a broader range of solutions to individuals and
couples seeking to conceive.
Our commitment to consumer-centered care and evidence-
based nutraceuticals positions us as a trusted leader in the
healthcare community.
As we continue to innovate and expand our offering, I
believe FERTILABS will contribute to reproductive health
care by setting new standards in fertility support,
advocating for breaking the taboo of infertility and
empowering individuals to achieve their family-building
goals.
What advice would you give to future individuals
aspiring to grow in the healthcare industry based on
your experiences and insights?
Based on my experience I would give the following advice:
Focus on consumer/patient centered care: Always prioritize
the needs and wellbeing of your patients. That is the only
way you will make a difference.
Embrace innovation: Stay adaptable to changes and be open
to new ideas and technologies.
Be resilient and persistent: Do not take no for an answer
and cultivate a positive mindset to overcome challenges and
setbacks. They will happen! Try to learn from failures and
keep pushing towards your goals.
April 2024 www.eurohealthleaders.com
32
35.
36. Efficiency and Equity
successful healthcare model demonstrates a nation’s
Acommitment to the well-being and health of its
citizens. It is characterized by the integration of
patient experience, clinical excellence, and operational
efficiency, with technology playing a crucial role in enhancing
care, reducing costs, and improving efficiency.
In the global healthcare landscape, Austria stands out as a
model of excellence, having achieved a remarkable balance
between efficiency and equity within its healthcare system.
With a robust social health insurance model, a strong gover-
nance structure, and impressive performance metrics, Austria’s
healthcare model serves as an inspiring example for nations
worldwide.
In this article, we will explore the various factors contributing
to the success of Austria’s healthcare model.
Financing
Central to the success of Austria’s healthcare system is its
innovative financing mechanism. The country operates on a
social health insurance model, where both employers and
employees contribute to a fund managed by self-governed
social health insurance carriers. This approach ensures broad
coverage of the population, with nearly all Austrians enrolled
in one or more insurance carriers based on their occupation
and location.
However, the system faced challenges prior to 2018 due to
fragmentation and eligibility complexities. In response, the
Austrian government implemented significant reforms,
drawing insights from models developed by LSE Health.
Exploring the
Successes of
Auria’s
Healthcare Model
April 2024 www.eurohealthleaders.com
34
38. These reforms focused on streamlining the system by
consolidating insurance carriers and standardizing benefits
packages. The result was a more cohesive and accessible
healthcare system, enhancing efficiency and ensuring
equitable access to healthcare services for all Austrians.
Governance
Austria’s healthcare governance structure is characterized
by a strong role of the state, with matters relating to
healthcare primarily under the purview of the central
government. This includes oversight of social and private
health insurance, medical education, disease prevention,
and service quality. Additionally, regulatory power is
distributed across various levels of government, allowing
for comprehensive planning and management of healthcare
services.
This integrated approach to governance enables Austria to
adapt quickly to evolving healthcare needs while ensuring a
high standard of care for its citizens. By centralizing
decision-making and promoting collaboration between
government agencies, Austria has been able to create a
cohesive framework for healthcare delivery that prioritizes
both efficiency and equity.
Performance
In terms of performance, Austria’s healthcare system ranks
among the top globally in terms of efficiency and equity.
According to OECD data, Austria ranks fourth among
OECD countries in terms of healthcare efficiency,
outperforming nations with higher healthcare expenditures,
such as the United States. Moreover, Austria boasts a high
life expectancy of 82 years, reflecting the effectiveness of
its healthcare provisions in promoting longevity and overall
well-being.
However, despite these achievements, challenges persist,
particularly concerning tobacco-related health issues.
Austria’s population suffers disproportionately from
tobacco-related health concerns, indicating the need for
continued efforts to promote public health initiatives and
combat preventable diseases. Nevertheless, Austria’s
healthcare system has demonstrated resilience in addressing
these challenges and remains committed to improving
healthcare outcomes for all its citizens.
Equity
At the core of Austria’s healthcare model lies a commitment
to equity, ensuring that all individuals have access to
comprehensive healthcare services regardless of their
socioeconomic status. The social health insurance model
guarantees automatic enrollment and mandatory participa-
tion, ensuring broad coverage of the population. Addition-
ally, supplementary healthcare options allow individuals to
access additional services beyond the basic benefits
package, further enhancing equity in healthcare delivery.
This inclusive approach to healthcare ensures that all
Austrians have access to essential medical services,
regardless of their ability to pay. By prioritizing equity,
Austria’s healthcare system promotes social cohesion and
ensures that no one is left behind in accessing vital
healthcare services.
Conclusion
Austria’s healthcare model serves as a testament to the
successful integration of efficiency and equity within a
healthcare system. Through its innovative financing
mechanism, robust governance structure, and commitment
to comprehensive planning, Austria has achieved remark-
able success in delivering high-quality healthcare services
to its citizens. While challenges remain, particularly
concerning public health issues, Austria’s healthcare system
continues to evolve and adapt to meet the needs of its
population.
By studying the successes of Austria’s healthcare model,
nations worldwide can gain valuable insights into designing
and implementing effective healthcare systems that
prioritize both efficiency and equity. As the global
healthcare landscape continues to evolve, Austria’s
healthcare model serves as a beacon of inspiration for
countries seeking to improve healthcare outcomes and
promote social justice for all.
-Natalie May
April 2024 www.eurohealthleaders.com
36
39. Stay in touch.
Subscribe to Euro Health Leaders and
get the magazine in print, & digital on
www.eurohealthleaders.com
Email: info@eurohealthleaders.com
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