Fraga is currently a podcast manager, manga author and plans to become a male v-tuber in the coming months. They have experience in marketing, stocks and real estate but now wants to focus on creative media. Their portfolio document outlines their plans to build an online brand as an entertaining male v-tuber, including developing a character, streaming on Twitch, networking at events and growing their social media presence. Their goals are to have 60,000 Twitch followers and 1,000-2,000 monthly manga readers by 2027 and be financially self-sufficient through their online career by 2037.

1. PERSONAL BRAND EXPLORATION
Morrison Feldman
Project& Portfolio I: Week 1
May 08, 2022

2. I’m Fraga. I am currently a podcast manager and
manga author, and I’m becoming a v-tuber in the next
few months. I come from a past of more traditional
business such as marketing, stocks, and real estate.
However, I want to spend the rest of my career creating
creative media for the people. This came after my first
job in the creative world working at a comic
convention. From that point, I have wanted to work in
the creative field.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Streamer
• Community Manager
• Graphic Designer/Artist
Guy Next Door- I want to use my
professional gaming experience to play
with my audience and elevate them to
my level. And despite what my
archetype says, I want to stand out in
the sea of streamers as the ‘Friendly
Neighborhood V-Tuber’.
V-tubing for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. Artists and V-Tubers
TARGET AUDIENCE
Sinuuki
Outreach Plan:
• I will have concept art for my character done.
• I will use Discord and private messaging considering I
already have prior communication with them.
• I will contact them with Australian time in mind to respect
their time and boundaries.
PROFILE
PICTURE Art Streamer (Live2D)
NiŃ
Outreach Plan:
• I will have my V-tubing channel up and running with a few
streams completed.
• I will contact them via the DinoDen discord server.
• I will contact them in Southeast Asian time in order to
respect their time.
PROFILE
PICTURE Artist who works with V-Tubers
Frost
Outreach Plan:
• I will have my V-tubing channel up and running with a few
streams completed.
• I will tweet a meme at them to start communication.
• I will contact them in Midwestern American business hours
in order to respect their time.
PROFILE
PICTURE V-Tuber on Twitch

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Get my V-tuber model up and running.
‣ Having the sketch phase done by May 25. Having
the completed character sheet done by mid June.
Getting the V-tuber up and running by mid to end
of July.
Mid Term: (2027)
• I want to have a Twitch account with 60,000 followers and
a manga with a concurrent reader count of 1,000 to 2,000
readers a month
‣ Followers and reader counts being looked at
monthly until then.
Long Term: (2037)
• Become completely self sufficient because of my online
career
‣ By having around $9,000 a month in my bank
account

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Using Clip Studio Paint
SOFT
HARD
Novice / Adept / Expert
Playing Games Novice / Adept / Expert
Speaking in a business setting Novice / Adept / Expert
Thinking outside the box Novice / Adept / Expert
Understanding Live2D
SOFT
HARD
Novice / Adept / Expert
Understanding algorithms Novice / Adept / Expert
Being entertaining for 4-6 hours straight Novice / Adept / Expert
Communicating well with other streamers Novice / Adept / Expert

7. I help the people to stay entertained by providing
entertaining anime-related content.
PROMISE

8. CREDENTIALS
Work Experience:
• Community Manager
• 4+ years of working in Graphic Design and
Fashion
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• Community manager for 5+ artists
• Social media manager for female author
• Podcast manager for female author
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Queen of Widows
Industry Experience:
• Just over a year of V-tubing experience
Education:
• High school
• Associates degree in Game Design
Leadership Experience:
• Community leader for own V-Tubing channel
Skills and Proficiencies:
• Keeping engaging content going for hours
• Playing MMO
Fraga
Overall Online Presence:
• 395 followers on Twitter and 175 on Twitch
• Customized banner and profile pictures
• Detailed profiles on multiple social media platforms
HEADSHOT HEADSHOT
Industry Experience:
• None in V-Tubing
Education:
• High school
• Current Full Sail degree
Notable Experience:
• Negotiations for and with V-tubers
Skills and Proficiencies:
• Excellent speaker for long periods of time
Overall Online Presence:
• 883 followers on Twitter
• Custom banner and profile picture
• Well thought out profile

10. COMPETITION
Katie the Dragon
Noteworthy Experience:
• Community leader for own art server
• Community manager for other artists
• Regularly commissioned for art skills
Fraga
HEADSHOT HEADSHOT
Industry Experience:
• Artist and writer for Planet Dolan
• Hunie Pop dev work
Education:
• 5 year scholarship at Carnegie Museum for Art
• 2 years Advertising Design
• 3 years Graphic Communications (associates)
Skills and Proficiencies:
• Digital art
• V-tuber/VR model making/rigging
• Well versed in various other styles and mediums of art
Overall Online Presence:
• 3,231 followers on Twitter
• Self-Created banner and profile picture
• Well planned profiles on Twitter, Newgrounds, and Discord
• Posts regularly
Industry Experience:
• 1 year in animation
• 3 years in studio art
• 4 years in graphics design
• 1 year in digital art
Education:
• Same as Industry experience
Leadership Experience:
• Community manager for 5+ artists
• Commissioned by members of the US Rakkasans for a t-shirt
design
Skills and Proficiencies:
• Graphic design
• Animation
• Digital art
Overall Online Presence:
• 883 followers on Twitter
• Custom banner and profile picture
• Well thought out profile

11. BRAND POSITION
For my Twitch viewers who want an entertaining male
V-Tuber, I provide an entertaining male V-Tuber
because I am a multitalented, multi-industry content
creator that has a decent reaching influence.
“FRAGA”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Twitch Con
‣ 2023 | San Diego
• GDC
‣ March 20-24, 2023 | San Francisco, CA
• Comic Con
‣ 2023 | San Diego
Digital Marketing
• Primary Content: Manga and streaming
• Primary Tools:Twitter, Instagram, and Reddit on a post as needed
basis
• Website:To centralize the contentthat I make under Fraga
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• V-Tubers don’t have mentors, so I don’t know how to mento
under a vtuber
Formal Education
• Full Sail (graduating 2023)
Technical Skills
• Learn Live2D better- researching on YouTube, May and
June 2022
• Learning the V-Tubing software – research on YouTube,
June 2022
Soft Skills
• Reading chat while playing games - practice, 2022
• Get better at posting regularly on my social media accounts
about projects – practice and time for projects to start, June
2022

14. Fraga
You know the lack of male v-tubers? Well, I am a male v-tuber. In fact, here’s my
socials, including my Twitch channel.

15. REFERENCES
Ragafraga [@ragafrag]. (n.d.). Tweets [Twitter profile].
Retrieved May 8, 2022, from https://twitter.com/Ragafrag
Vshojo [@VShojoOfficial]. (n.d.). Tweets [Twitter profile].
Retrieved May 8, 2022, from https://twitter.com/VShojoOfficial
Queen Of Widows (Pre-Debut Vtuber) [@Queen_Of_Widows].
(n.d.). Tweets [Twitter profile]. Retrieved May 8, 2022, from
https://twitter.com/Queen_Of_Widows
Frost [@FrostVtuber]. (n.d.). Tweets [Twitter profile]. Retrieved
May 8, 2022, from https://twitter.com/FrostVtuber
NiŃ (Commissions Sugar Rush) [@nise_nin]. (n.d.). Tweets
[Twitter profile]. Retrieved May 8, 2022, from
https://twitter.com/nise_nin
KatieSFW (COMMISSIONS OPEN) [@KatieDragon_SFW].
(n.d.). Tweets [Twitter profile]. Retrieved May 8, 2022, from
https://twitter.com/KatieDragon_SFW
sinuuki [@Sinuuki]. (n.d.). Instagram [Instagram profile].
Retrieved May 8, 2022, from
https://www.instagram.com/sinuuki/