This document provides strategies for using Foursquare for business purposes. It outlines how to create an organizational profile, add staff and specials, encourage check-ins through badges and rewards, analyze insights and metrics, integrate with other social media platforms, and measure the impact of efforts. The key aspects are listening to customers, providing valuable content and incentives for engagement, and using analytics to improve strategies over time.
BlogWell San Francisco Case Study: Mattel, presented by Betsy Burkett & Gretc...SocialMedia.org
In their BlogWell presentation, Mattel's Director, Digital Media & Marketing, Betsy Burkett, and Senior Manager, Community & User Experience, Gretchen de Castellane, share how they are reaching and engaging with boys of all ages via social media.
The document provides 4 steps for using social media to market a winery:
1) Create a presence on relevant social media platforms like Facebook, Twitter, and Flickr to engage customers and share the winery's story.
2) Listen to conversations on social media and engage with customers to build relationships.
3) Identify and influence influential customers who can help spread word of the winery.
4) Measure engagement on social media and the website and adapt the social media strategy accordingly. The goal is to build relationships more than directly increase sales.
Social Media Strategy at #FCA2012 [Fraternity Communications Association]Andy Huston
Having a Facebook page, Twitter account or maybe even a Pinterest account does not mean you have a social media strategy. From reputation management and media monitoring to engaging communication and collaboration, learn what the best businesses and organizations are doing to utilize social media that deliver measurable results. A fundamental social media strategy applies as much to your existing presence as it can with any future, super-shiny new social media sites. Learn how to measure and evaluate the impact of social media within the context of our fraternal niche.
The document summarizes key statistics about blogging, including that 48% of internet users read blogs and the average blogger is 37.6 years old. It provides tips for starting a blog, such as using Blogger or Wordpress, and guidelines for writing blog posts and increasing readership through links, social media, and consistency. Case studies show how blogging helped two businesses increase traffic and leads.
This document provides strategies for using Foursquare for business purposes. It outlines how to create an organizational profile, add staff and specials, encourage check-ins through badges and rewards, analyze insights and metrics, integrate with other social media platforms, and measure the impact of efforts. The key aspects are listening to customers, providing valuable content and incentives for engagement, and using analytics to improve strategies over time.
BlogWell San Francisco Case Study: Mattel, presented by Betsy Burkett & Gretc...SocialMedia.org
In their BlogWell presentation, Mattel's Director, Digital Media & Marketing, Betsy Burkett, and Senior Manager, Community & User Experience, Gretchen de Castellane, share how they are reaching and engaging with boys of all ages via social media.
The document provides 4 steps for using social media to market a winery:
1) Create a presence on relevant social media platforms like Facebook, Twitter, and Flickr to engage customers and share the winery's story.
2) Listen to conversations on social media and engage with customers to build relationships.
3) Identify and influence influential customers who can help spread word of the winery.
4) Measure engagement on social media and the website and adapt the social media strategy accordingly. The goal is to build relationships more than directly increase sales.
Social Media Strategy at #FCA2012 [Fraternity Communications Association]Andy Huston
Having a Facebook page, Twitter account or maybe even a Pinterest account does not mean you have a social media strategy. From reputation management and media monitoring to engaging communication and collaboration, learn what the best businesses and organizations are doing to utilize social media that deliver measurable results. A fundamental social media strategy applies as much to your existing presence as it can with any future, super-shiny new social media sites. Learn how to measure and evaluate the impact of social media within the context of our fraternal niche.
The document summarizes key statistics about blogging, including that 48% of internet users read blogs and the average blogger is 37.6 years old. It provides tips for starting a blog, such as using Blogger or Wordpress, and guidelines for writing blog posts and increasing readership through links, social media, and consistency. Case studies show how blogging helped two businesses increase traffic and leads.
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...SocialMedia.org
In her presentation, Hitachi Data Systems‘ Global Online Marketing/Social Media Manager, Sharon Crost, shares how they are engaging on social media as a BtoB company.
Sharon discusses the five easy shortcuts that they use to generate new leads including: testing, segmentation, amplification, measurement, and nurturing.
Watch the video of this presentation here: https://vimeo.com/41539149
The Power of Like and Social Sharing ToolsDebra Askanase
Facebook plugins (including the Like button) and social sharing tools amplify your content on the web and on Facebook. This presentation comprehensively covers all of the different Facebook plugins, understanding the Open Graph, Facebook NFO (EdgeRank), the ROI of a Like case study, the ROI of social sharing case study, and the primary social sharing widgets.
The document discusses using social media, such as Twitter and Facebook, for marketing catering businesses. It provides examples of how caterers can use social media to engage customers, build their brand, and increase sales. Specific strategies mentioned include posting photos of work, participating in relevant discussions, creating events to promote open houses, and sharing industry news to build credibility as an expert in catering. Case studies show how social media allowed caterers to expand into new markets and engage more brides. The conclusion emphasizes that success in social media takes time but is important for caterers to join various platforms.
Social Media And Engagement Strategies For Online CampaignsDebra Askanase
The document discusses social media strategies for online fundraising campaigns. It outlines key concepts like developing an engagement strategy first before asking for donations. Specific social media platforms like Twitter, Facebook, YouTube and blogs are examined as ways to engage supporters and spread awareness of a cause. Case studies of successful social media campaigns that led to increased donations are provided. The overall message is that genuine engagement and sharing of stories/updates through social media can help grow a donor base organically over time.
Morphe grew its online presence and brand through partnering with influential beauty YouTubers like James Charles and Jaclyn Hill. By collaborating on exclusive makeup palettes dedicated to the YouTubers' large subscriber bases, Morphe was able to gain the trust of viewers and expand into physical store locations across the US, demonstrating a smart advertising strategy through social media influencer relationships.
Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session at #SM4NP Boston, Debra Askanase profiled successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.
BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...SocialMedia.org
In her BlogWell Philadelphia presentation, "S'mores 'Snacktivity' Suite," The Hershey Company's Public Relations Manager, Anna Lingeris, shares how Hershey's engaged bloggers in the S'mores experience through conference sponsorship and seasonal outreach.
Social media sharing helps spread content from one place to another by creating links to the original source and crediting it. When content is shared, it drives traffic online to the original source through things like website links. This traffic can help with search engine optimization as each click or lead generated counts towards it. The document discusses different types of shares, such as sharing from a website to social media or sharing within social media, and targeting shares to specific audiences like groups or businesses to spread content virally and drive traffic to a website or blog.
The document provides guidance for using social media effectively. It begins by emphasizing the importance of defining goals and audience before choosing tools. It then discusses which social media platforms different age groups use and why organizations use social media. The document recommends tailoring messages to different social media tools and crafting engaging content that provides value to users. It also stresses the importance of promoting awareness of events and services while providing good customer service. Finally, it provides tips on finding audiences, managing time spent on social media, and focusing on quality over quantity of followers.
This document provides guidance for nonprofits on using social media. It discusses analyzing whether your target audience uses social media and which platforms they use. It then offers tips on developing a social media strategy including starting small, focusing on quality over quantity, and integrating social media into your overall marketing. Measurement of success and addressing concerns about resources and reputation are also covered. Specific guidance is provided on using platforms like Twitter, YouTube, Facebook, blogs, and others to engage supporters and achieve organizational goals.
Pinterest- The next big thing has arrived. It's not just about image sharing... it provides a platform for brand to promote their brand & connect to possible customers.
The document discusses best practices for social media posting frequency and timing. It recommends posting multiple times per day on platforms like Pinterest and Twitter to drive engagement, but notes engagement starts to decrease after 3 tweets. The optimal posting frequency can vary depending on factors like the platform, target audience, and marketing goals. Consistent posting is important as traffic could drop by 50% with less frequent posts. The best times to post depend on these variables as well as the regions and platforms being used.
This document discusses how to boost personal and professional influence through social media. It provides tips for using different social media platforms like Facebook, Twitter, YouTube, and Instagram to showcase your expertise and thought leadership. It also discusses developing a social media team and plan with an editorial calendar to monitor and measure engagements. The document concludes by offering social media consulting services to clients in areas like policies, recruitment, and identifying additional opportunities.
Ad Campaign of your Business on social media marketing channels including Facebook, Twitter, LinkedIn, Google+, Pinterest, Youtube; converts your social visitors into potential customers.
The document discusses the social media presence and strategy of Print Genius, a company that started as Ink Genius. It provides statistics on their Twitter accounts, including the number of followers, tweets, and retweets. It also discusses their blog and plans to work with other bloggers to generate content and drive traffic. The document outlines plans to promote the company's launch on social media through competitions and advertising. It briefly mentions other social accounts like Google+, LinkedIn, Tumblr and Pinterest. Finally, it discusses strategies for promotion on social media once the company launches, including an initial push on Twitter with offer codes and competitions.
How Social Media Can Support Your Volunteer EffortsWahine Media
The document provides guidance on using social media to support volunteer efforts. It recommends being strategic by setting specific goals, defining your message, understanding your capacity and best platforms, and identifying your audience and where they are located. It also stresses the importance of building community through outreach, engagement, sharing stories and content, using hashtags and events, and following up after events. While tools can help, the key is building trust and genuine interest in others. The document provides examples of nonprofits successfully using social media and resources for additional information.
Best Practices in Social Publishing [Online Seminar]ReviewPro
This document outlines best practices for hotels in social publishing and content marketing. It discusses how ReviewPro can help hotels track and respond to social media mentions. It then provides tips on developing content for different stages of travel and different social networks like Facebook and Twitter. Specific content types and engagement strategies are suggested for each platform. The document also discusses sourcing content from guests, staff, and influencers as well as tools for planning, creating, and promoting content.
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
The document provides 5 tips for creating effective Service Level Agreements (SLAs) between IT departments and user communities. Tip 1 is to keep SLAs short at a maximum of 2 pages and only include essential information. Tip 2 is to remove caveats and excuses from the SLA. Tip 3 recommends using reliability and recovery times instead of availability to measure service quality from the user perspective. Tip 4 states that SLAs should be reviewed and updated every 12 months to remain relevant. The tips aim to make SLAs more useful documents that improve rather than damage the relationship between IT and users.
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In a single sentence, it pitches presentation creation software.
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...SocialMedia.org
In her presentation, Hitachi Data Systems‘ Global Online Marketing/Social Media Manager, Sharon Crost, shares how they are engaging on social media as a BtoB company.
Sharon discusses the five easy shortcuts that they use to generate new leads including: testing, segmentation, amplification, measurement, and nurturing.
Watch the video of this presentation here: https://vimeo.com/41539149
The Power of Like and Social Sharing ToolsDebra Askanase
Facebook plugins (including the Like button) and social sharing tools amplify your content on the web and on Facebook. This presentation comprehensively covers all of the different Facebook plugins, understanding the Open Graph, Facebook NFO (EdgeRank), the ROI of a Like case study, the ROI of social sharing case study, and the primary social sharing widgets.
The document discusses using social media, such as Twitter and Facebook, for marketing catering businesses. It provides examples of how caterers can use social media to engage customers, build their brand, and increase sales. Specific strategies mentioned include posting photos of work, participating in relevant discussions, creating events to promote open houses, and sharing industry news to build credibility as an expert in catering. Case studies show how social media allowed caterers to expand into new markets and engage more brides. The conclusion emphasizes that success in social media takes time but is important for caterers to join various platforms.
Social Media And Engagement Strategies For Online CampaignsDebra Askanase
The document discusses social media strategies for online fundraising campaigns. It outlines key concepts like developing an engagement strategy first before asking for donations. Specific social media platforms like Twitter, Facebook, YouTube and blogs are examined as ways to engage supporters and spread awareness of a cause. Case studies of successful social media campaigns that led to increased donations are provided. The overall message is that genuine engagement and sharing of stories/updates through social media can help grow a donor base organically over time.
Morphe grew its online presence and brand through partnering with influential beauty YouTubers like James Charles and Jaclyn Hill. By collaborating on exclusive makeup palettes dedicated to the YouTubers' large subscriber bases, Morphe was able to gain the trust of viewers and expand into physical store locations across the US, demonstrating a smart advertising strategy through social media influencer relationships.
Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session at #SM4NP Boston, Debra Askanase profiled successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.
BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...SocialMedia.org
In her BlogWell Philadelphia presentation, "S'mores 'Snacktivity' Suite," The Hershey Company's Public Relations Manager, Anna Lingeris, shares how Hershey's engaged bloggers in the S'mores experience through conference sponsorship and seasonal outreach.
Social media sharing helps spread content from one place to another by creating links to the original source and crediting it. When content is shared, it drives traffic online to the original source through things like website links. This traffic can help with search engine optimization as each click or lead generated counts towards it. The document discusses different types of shares, such as sharing from a website to social media or sharing within social media, and targeting shares to specific audiences like groups or businesses to spread content virally and drive traffic to a website or blog.
The document provides guidance for using social media effectively. It begins by emphasizing the importance of defining goals and audience before choosing tools. It then discusses which social media platforms different age groups use and why organizations use social media. The document recommends tailoring messages to different social media tools and crafting engaging content that provides value to users. It also stresses the importance of promoting awareness of events and services while providing good customer service. Finally, it provides tips on finding audiences, managing time spent on social media, and focusing on quality over quantity of followers.
This document provides guidance for nonprofits on using social media. It discusses analyzing whether your target audience uses social media and which platforms they use. It then offers tips on developing a social media strategy including starting small, focusing on quality over quantity, and integrating social media into your overall marketing. Measurement of success and addressing concerns about resources and reputation are also covered. Specific guidance is provided on using platforms like Twitter, YouTube, Facebook, blogs, and others to engage supporters and achieve organizational goals.
Pinterest- The next big thing has arrived. It's not just about image sharing... it provides a platform for brand to promote their brand & connect to possible customers.
The document discusses best practices for social media posting frequency and timing. It recommends posting multiple times per day on platforms like Pinterest and Twitter to drive engagement, but notes engagement starts to decrease after 3 tweets. The optimal posting frequency can vary depending on factors like the platform, target audience, and marketing goals. Consistent posting is important as traffic could drop by 50% with less frequent posts. The best times to post depend on these variables as well as the regions and platforms being used.
This document discusses how to boost personal and professional influence through social media. It provides tips for using different social media platforms like Facebook, Twitter, YouTube, and Instagram to showcase your expertise and thought leadership. It also discusses developing a social media team and plan with an editorial calendar to monitor and measure engagements. The document concludes by offering social media consulting services to clients in areas like policies, recruitment, and identifying additional opportunities.
Ad Campaign of your Business on social media marketing channels including Facebook, Twitter, LinkedIn, Google+, Pinterest, Youtube; converts your social visitors into potential customers.
The document discusses the social media presence and strategy of Print Genius, a company that started as Ink Genius. It provides statistics on their Twitter accounts, including the number of followers, tweets, and retweets. It also discusses their blog and plans to work with other bloggers to generate content and drive traffic. The document outlines plans to promote the company's launch on social media through competitions and advertising. It briefly mentions other social accounts like Google+, LinkedIn, Tumblr and Pinterest. Finally, it discusses strategies for promotion on social media once the company launches, including an initial push on Twitter with offer codes and competitions.
How Social Media Can Support Your Volunteer EffortsWahine Media
The document provides guidance on using social media to support volunteer efforts. It recommends being strategic by setting specific goals, defining your message, understanding your capacity and best platforms, and identifying your audience and where they are located. It also stresses the importance of building community through outreach, engagement, sharing stories and content, using hashtags and events, and following up after events. While tools can help, the key is building trust and genuine interest in others. The document provides examples of nonprofits successfully using social media and resources for additional information.
Best Practices in Social Publishing [Online Seminar]ReviewPro
This document outlines best practices for hotels in social publishing and content marketing. It discusses how ReviewPro can help hotels track and respond to social media mentions. It then provides tips on developing content for different stages of travel and different social networks like Facebook and Twitter. Specific content types and engagement strategies are suggested for each platform. The document also discusses sourcing content from guests, staff, and influencers as well as tools for planning, creating, and promoting content.
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
The document provides 5 tips for creating effective Service Level Agreements (SLAs) between IT departments and user communities. Tip 1 is to keep SLAs short at a maximum of 2 pages and only include essential information. Tip 2 is to remove caveats and excuses from the SLA. Tip 3 recommends using reliability and recovery times instead of availability to measure service quality from the user perspective. Tip 4 states that SLAs should be reviewed and updated every 12 months to remain relevant. The tips aim to make SLAs more useful documents that improve rather than damage the relationship between IT and users.
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In a single sentence, it pitches presentation creation software.
1) Plymouth University underwent a transformation of its IT provision to improve service quality and accountability and work towards ISO20000 certification.
2) The university hired an outside consultancy, CIHS, to assess how close their IT services were to meeting ISO20000 standards after years of improvements.
3) Over a 5-day intensive assessment, CIHS identified areas that complied and gaps that needed to be addressed, finding the university was 70% of the way to certification. The assessment helped the university better understand remaining areas for improvement to become more predictable and efficient in its services.
Las advocaciones marianas son títulos o nombres dados a la Virgen María que aluden a lugares, apariciones o atributos. Existen dos tipos: las de carácter místico, relacionadas con dones y misterios de María, y las apariciones terrenales, que a menudo dan lugar a santuarios dedicados a ella. Algunas de las advocaciones marianas más conocidas son Nuestra Señora de Fátima, Nuestra Señora de Lourdes y Virgen de Guadalupe.
How to conduct a literature review: A literature review on knowledge manageme...Roberto Cerchione
Guidelines for writing a literature review applied to the topic of Knowledge Management in SMEs.
This paper provides a systematic review of the literature on knowledge management (KM) in small and medium enterprises (SMEs) and SME networks. The main objective is to highlight the state-of-the-art of KM from the management point of view in order to identify relevant research gaps. The review highlights that in recent years the trend of papers on the topic is growing and involves a variety of approaches, methodologies and models from different research areas. The vast majority of papers analysed focus on the topic of KM in the SME while there are only few papers analysing KM in networks populated by SMEs. The content analysis of the papers highlights six areas of investigation from which were derived ten research questions concerning three perspectives: the factors affecting KM; the impact of KM on firm’s performance; the knowledge management systems.
to cite this paper: Cerchione, R., Esposito, E., Spadaro, M.R. A literature review on knowledge management in SMEs (2016) Knowledge Management Research and Practice, 14 (2), pp. 169-177.
to link to this paper: doi:10.1057/kmrp.2015.12
CMDB's can take years to build, and only seconds to break. It's been estimated that up to 85% of organizations attempting to build a CMDB fail, and one of the most egregious reasons is an overly manual approach. For example, what happens when assets are added/removed/updated in your network monitoring system, but those changes become too tedious to propagate manually to your ITSM platform?
This webinar shows how IT Process Automation can ensure your CMDB is up-to-date, no matter how many sources it needs to synchronize with. We'll provide a live demonstration of how changes in the Solarwinds Network Configuration Manager are automatically synched with the CMDB in ServiceNow Helsinki.
O documento descreve a evolução dos switches Ethernet. Inicialmente, os switches isolavam domínios de colisão e permitiam coexistência de velocidades de transmissão. Atualmente, switches suportam interfaces de alta velocidade e longo alcance usando fibra óptica, e mecanismos como VLANs e árvores de cobertura permitem particionar e redundar redes grandes.
O documento descreve o protocolo Spanning Tree Protocol (STP), incluindo como constrói uma árvore de cobertura através da seleção de um nó raiz e propagação de mensagens, as bases do protocolo STP como a seleção do nó raiz, porta raiz e porta designada, os campos dos quadros STP e custos típicos de links.
O documento discute os requisitos mínimos de hardware para instalar sistemas operacionais clientes e fornece instruções sobre como preparar o disco rígido para a instalação, incluindo particionamento e formatação. Ele também cobre conceitos básicos de redes como grupos de trabalho e domínios.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
4. Upload the image directly
to twitter - followers will see
this picture in their feed,
(without having to click a
link).
Pro Tip:
An impression isn’t made with this link
because most people choose not to
click it.
Not so much on Twitter
5.
6. When published individually the image is visible
Images grab the attention
of our audience.
It earned a retweet from NH Tourism (@VisitNH)