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This document discusses the rise of social music video and its influence on the music business. It notes that while social music video is still being slowly embraced, unique early experiments like the Johnny Cash Project and Arcade Fire's HTML5 video point to it becoming a big new trend. The document promotes a panel discussion that will show how social music video can create new value for the music industry and influence how music videos are distributed and interacted with.
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Evolution Of Music Video
Here is a revised version with an introduction, development, conclusion and bibliography:
Introduction:
The music video has evolved significantly since its origins in the late 19th century. Starting as a simple accompaniment to promote songs, the music video is now a major commercial and artistic medium. Over time, innovations in film, television and digital technology have transformed the music video into a sophisticated form of entertainment and advertising.
Development:
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Introduction to the history and purposes of music video
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Institution task
An executive producer oversees the entire music production process to ensure it is completed on time, on budget, and meets a high standard. A music producer is more creatively involved and contributes to song arrangements, recording sessions, and overseeing the recording process. Both roles play an important part in the production of music videos from the initial ideas and script development stages through to the final product.
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The purpose of a music video finished
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Intro music video rm
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The three stages of producing a music video are:
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2) Filming which is the most important stage where hundreds of takes are shot to create the final video.
3) Post-production where the video is edited, effects are added, and lip syncing is done. The final video is then distributed in various formats.
Music videos are an important promotional tool for artists and record labels. They draw attention to both the song and artist in today's visual media landscape. Videos also help artists stand out from other musicians and generate revenue from increased music sales and branding.
Famous music video
Michael Jackson Thriller
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Here is a revised version with an introduction, development, conclusion and bibliography:
Introduction:
The music video has evolved significantly since its origins in the late 19th century. Starting as a simple accompaniment to promote songs, the music video is now a major commercial and artistic medium. Over time, innovations in film, television and digital technology have transformed the music video into a sophisticated form of entertainment and advertising.
Development:
One of the earliest precursors to the music video was the "illustrated song" developed in the 1890s, combining images projected with song lyrics to promote sheet music sales. In the 1920s, the advent of "talkies" or sound films brought synchronized moving images and music. In the
Introduction to the history and purposes of music video
Introduction to the history and purposes of music video
BTEC L3 Media U29 Music Video Production
Learning Objective 1: Understand The Purposes of Music Videos
Introduction to the history and purposes of music video
Intro to history and purposes of music video
BTEC Media L3, Unit 29 Music Video Production
Learning Objective 1: Understand The Purpose of Music video
Music videos history
- Tony Bennett created the first music video in 1965 for his song "Stranger in Paradise", which aired on UK and US television.
- MTV launched in 1981 as the first 24-hour music video channel, playing The Buggles "Video Killed the Radio Star" as its first video.
- Michael Jackson's "Thriller" video from 1983 was hugely successful and influential, and still has over 500 million views today.
- Major artists like Ed Sheeran, Justin Bieber, and Taylor Swift now use highly viewed music videos to promote their music.
Music video research and intertextuality
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Purpose and director case study1
The purpose of music videos is to promote artists and songs in several ways:
1) They are advertisements that illustrate and draw attention to songs while expressing emotions and stories to appeal to visual audiences.
2) Videos help create and market artist brands to inspire audiences to identify with and purchase those brands.
3) They allow artists to promote songs when unavailable via live performances by providing content to music channels and programs.
4) Videos extend artists' incomes and outlets through increased music, DVD, and merchandise sales, as well as synergistic opportunities like film placements.
Major record labels, independent labels, and self-produced artists all utilize different video production strategies to promote songs and artists. Case studies of
The life of music videos
This document discusses the history and evolution of music videos. It outlines key developments such as the rise of MTV in 1981 which helped popularize the music video format. Directors became prominent figures in the 1990s as their unique styles shaped many iconic videos. The internet further changed the industry around 2005 as sites like YouTube provided new platforms for sharing and discovering music videos online. The document also defines common music video categories like narrative, concept, and performance videos.
The life of music videos
This document discusses the history and evolution of music videos. It outlines key developments such as the rise of MTV in 1981 which helped popularize the music video format. Directors became prominent figures in the 1990s as their unique styles shaped many iconic videos. The internet further changed the industry around 2005 as sites like YouTube provided new platforms for sharing and discovering music videos online. The document also defines common music video categories like narrative, concept, and performance videos.
Institution task
The role of an executive producer is to supervise the producer and ensure the music video is completed on time and on budget. They are also responsible for agreeing to artistic and technical standards. A music producer has many roles including being the creative director for an entire album, coaching musicians, and managing budgets and scheduling during recording. During pre-production, the artist refines songs and creates demos to ensure everything will run smoothly in the recording phase. Some large, successful music video production companies include Epic Records and Universal Music Group.
Musicvideointroandintertextuality ppt1-111005145736-phpapp01
This document discusses the history and conventions of music videos. It explains that music videos first emerged in the 1920s but became more prominent with advances in video recording technology. Key developments included Bob Dylan's 1965 video and the rise of MTV in the 1970s. The document also outlines some common technical codes in music videos like camerawork, editing, and visual effects. Finally, it examines how music videos draw from other media like film, television, art, photography, and fashion through intertextuality.
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In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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SXSW Music session SEE
- 1. MTV is Dead! Long lives Social Music Video. SXSW Panel Picker for Music Sessions Berlin, 20. Juli 2012
- 2. The three most trending topics on the web: social, video and music... Are united in the field of Social Music Video. 2
- 3. SOCIAL MUSIC VIDEO IS ONLY SLOWLY EMBRACED BY MAINSTREAM MEDIA. 3
- 4. Unique sensory experiments form first experiences in the field of Social Music Video. 4 * The Johnny Cash Project * Arcade fire HTML5 music video * Kutiman remixes YouTube
- 5. Unique sensory experiments form first experiences in the field of Social Music Video. It will grow to become the next big thing! 5
- 6. AND WE WILL SHOW HOW THIS WILL INFLUENCE THE CREATION OF VALUE IN THE MUSIC BUSINESS. 6
- 7. We invite the audience to participate in a crowd-sourced, multi-perspective music video production happing on site. 7 * Images: Courtesy of Voltaire Twins’ Facebook
- 8. Everyone’s input will add up to the experience and visualization of the music video. 8 * Images: Awesome; I Fuckin' Shot That! © 2006 Oscilloscope Laboratories
- 9. We show how to distribute your music videos and create a completely new field of interaction. 9 * Images: The Toxic Avenger - N'importe Comment (Extended U.S edit) http://www.youtube.com/watch?v=44i0ESZPnSk
- 10. OUR SPEAKERS 10
- 11. TIM STICKELBRUCKS Managing Partner of SAINT ELMO‘S Entertainement GmbH & Co. KG Custom build online video solutions for IPTV and Web TV fitting all screens, social media solutions and respective editorial content for clients such as BMW, Warsteiner, MSN Member of the board of the working group IPTV/ Web TV of Bitkom, the German Federal Association for InformationTechnology , Telecommunications and New Media Former consultant for Apple Inc. for special programming of the iTunes store in Germany from 2005 to 2011. 11 WWW.SAINT-ELMOS.TV
- 12. DAVID GORMAN Owner of Hackmart Inc. Full service boutique marketing agency with focus to music. Close work with Apple, overseeing the iTunes Essentials and various iTunes-related marketing initiatives. Present clients are Apple iTunes, Sony/BMG Music, The Rolling Stones, Rhino Records and Live Nation. Present Consultant at Apple Inc. 12 WWW.HACKMART.COM