Why should scientists use Twitter? Think about your profile -messaging and branding for individuals (I am a small business). What should you share? Who should you follow? You NEED Tweetdeck!

1. A Scientist being Social on Social Media…
or my adventures with 280 characters
Corrie S. Moreau
Cornell University
www.moreaulab.org
@CorrieMoreau

2. https://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711
Why scholars use Twitter
INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS

3. http://theconversation.com/its-time-for-scientists-to-tweet-14658
The role of Twitter for scientists
INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS

4. https://www.sciencemag.org/news/2018/08/scientists-do-you-want-succeed-twitter-here-s-how-many-followers-you-need
Who is likely to follow you?
INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS

5. INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
https://www.labsexplorer.com/c/twitter-and-scientists-a-love-story_185
Increase your publication impact

6. INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS

7. INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
Messaging/Branding
• Self promotion/you are a small business
• What do you want your voice to be?
• Who do you want to be your audience?
• What are the themes/topics you want to be known for?
• Who to follow?
• Ambassador for your institution/department/lab/etc.

8. INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
Messaging/Branding
• Share scientific research
(papers/studies/etc.)
• Promote/amplify members of my
lab (past and present)
• Science communication and
popularization of science
• Diversity and Inclusion in STEM

9. INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
Your brand on Twitter – the good and the bad
• @User name
• Your name
• Bio (160 characters)
• Link your website
• Profile photo
• Header photo
• Pinned tweet

10. INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
Feedback time!

11. INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
What did you learn from the feedback?
?

12. INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
You can’t do it all!
… prioritize platforms, content, and frequency

13. INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
What content to share
https://www.labsexplorer.com/c/twitter-and-scientists-a-love-story_185

14. INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
When to Tweet
• Content (what to post)
• Frequency
• Amplify others
• Get your posts and profile noticed!

15. INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
Tweeting during events
• 30 days prior to the event, tweet that you will be at the event
• Connect with organizers a few days prior to the event
• Announce your arrival at an event by using the # of that event
• Participate in conversations on Twitter during the event
• Mention speakers during their talk with their @username
• Make a post after the event highlighting the points of interest
https://www.labsexplorer.com/c/twitter-and-scientists-a-love-story_185

16. INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
Hashtags and Mentions

17. INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
Lists and Following Hashtags

18. INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
TweetUps
• Great way to meet fellow scientists
• Interact in person instead of only virtually
• Often happen officially or unofficially at conferences
• Anyone can start a TweetUp

19. INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
You NEED TweetDeck!

20. Questions?