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Moreau Twitter Workshop Feb 2020
- 1. A Scientist beingSocial on Social Media… or my adventures with 280 characters Corrie S. Moreau Cornell University www.moreaulab.org @CorrieMoreau
- 2. https://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711 Why scholars useTwitter INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
- 3. http://theconversation.com/its-time-for-scientists-to-tweet-14658 The role ofTwitter for scientists INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
- 4. https://www.sciencemag.org/news/2018/08/scientists-do-you-want-succeed-twitter-here-s-how-many-followers-you-need Who is likelyto follow you? INTRODUCTION YOUR PROFILE WHAT TO SHARE TOOLS
- 5. INTRODUCTION YOUR PROFILEWHAT TO SHARE TOOLS https://www.labsexplorer.com/c/twitter-and-scientists-a-love-story_185 Increase your publication impact
- 6. INTRODUCTION YOUR PROFILEWHAT TO SHARE TOOLS
- 7. INTRODUCTION YOUR PROFILEWHAT TO SHARE TOOLS Messaging/Branding • Self promotion/you are a small business • What do you want your voice to be? • Who do you want to be your audience? • What are the themes/topics you want to be known for? • Who to follow? • Ambassador for your institution/department/lab/etc.
- 8. INTRODUCTION YOUR PROFILEWHAT TO SHARE TOOLS Messaging/Branding • Share scientific research (papers/studies/etc.) • Promote/amplify members of my lab (past and present) • Science communication and popularization of science • Diversity and Inclusion in STEM
- 9. INTRODUCTION YOUR PROFILEWHAT TO SHARE TOOLS Your brand on Twitter – the good and the bad • @User name • Your name • Bio (160 characters) • Link your website • Profile photo • Header photo • Pinned tweet
- 10. INTRODUCTION YOUR PROFILEWHAT TO SHARE TOOLS Feedback time!
- 11. INTRODUCTION YOUR PROFILEWHAT TO SHARE TOOLS What did you learn from the feedback? ?
- 12. INTRODUCTION YOUR PROFILEWHAT TO SHARE TOOLS You can’t do it all! … prioritize platforms, content, and frequency
- 13. INTRODUCTION YOUR PROFILEWHAT TO SHARE TOOLS What content to share https://www.labsexplorer.com/c/twitter-and-scientists-a-love-story_185
- 14. INTRODUCTION YOUR PROFILEWHAT TO SHARE TOOLS When to Tweet • Content (what to post) • Frequency • Amplify others • Get your posts and profile noticed!
- 15. INTRODUCTION YOUR PROFILEWHAT TO SHARE TOOLS Tweeting during events • 30 days prior to the event, tweet that you will be at the event • Connect with organizers a few days prior to the event • Announce your arrival at an event by using the # of that event • Participate in conversations on Twitter during the event • Mention speakers during their talk with their @username • Make a post after the event highlighting the points of interest https://www.labsexplorer.com/c/twitter-and-scientists-a-love-story_185
- 16. INTRODUCTION YOUR PROFILEWHAT TO SHARE TOOLS Hashtags and Mentions
- 17. INTRODUCTION YOUR PROFILEWHAT TO SHARE TOOLS Lists and Following Hashtags
- 18. INTRODUCTION YOUR PROFILEWHAT TO SHARE TOOLS TweetUps • Great way to meet fellow scientists • Interact in person instead of only virtually • Often happen officially or unofficially at conferences • Anyone can start a TweetUp
- 19. INTRODUCTION YOUR PROFILEWHAT TO SHARE TOOLS You NEED TweetDeck!
- 20.