These slides are from a talk given at LIBER's 42nd annual conference by Carlos Morais Pires of the European Commission. In light of the current data deluge, and plans by the European Commission to harness this deluge through the implementation of e-infrastructures for data driven science under Horizon 2020, Pires issued a call to action to libraries to engage in the data infrastructure and bring their own unique, and now much needed competencies, to bear in bringing meaning to, and spreading the word about, data-driven science.