Social media has increased exposure for businesses, strengthened their branding, and ultimately increased sales while being more affordable than traditional marketing methods. It provides cheap or free platforms with low upkeep costs. Social media is here to stay as an affordable and accessible marketing option. Proper social media marketing requires deciding on products/services, desired outcomes, defining the target market, and determining appropriate channels.
Cengage Learning Training, Research & Libraries, DemoNow for Academic LibrariesCengage Learning
Originally hosted for Members of the Michigan Electronic Library, this training provides an overview of using DemographicsNow within an Academic library and classroom setting.
DALLAS ADVERTISING AGENCY PRINCIPAL BEN RANDOLPH NAMED TO AAF DALLAS 2012-13...Agency Entourage
Agency Entourage Principal, Ben Randolph, Named to Organization's Board of Directors for Second Consecutive Year. His position is an entirely new position for the organization entitled Digital Integration Chair.
Cengage Learning Training, Research & Libraries, DemoNow for Academic LibrariesCengage Learning
Originally hosted for Members of the Michigan Electronic Library, this training provides an overview of using DemographicsNow within an Academic library and classroom setting.
DALLAS ADVERTISING AGENCY PRINCIPAL BEN RANDOLPH NAMED TO AAF DALLAS 2012-13...Agency Entourage
Agency Entourage Principal, Ben Randolph, Named to Organization's Board of Directors for Second Consecutive Year. His position is an entirely new position for the organization entitled Digital Integration Chair.
Definition of Social Marketing, first published in Dann, S “Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline”, Journal of Business Research (2009) doi:10.1016/j.jbusres.2009.02.013
All five honorees cared greatly about the success of Capella lea.docxsimonlbentley59018
All five honorees cared greatly about the success of Capella learners and most were heavily involved in bettering their communities and others. Dr. Ford in particular fulfilled this desire by helping others to help themselves. Describe how you plan to use your education to better your community or help others to help themselves, and how receiving this scholarship will help you in doing so? 250-750 word essay
All of our honorees brought great personal and professional successes to their work environment. What would you consider one of your greatest professional successes? How did your success benefit your organization and its people? 250- 750 word essay
Respond to Tawnya and Noeme post
Creating the ideal marketing plan requires many steps and gathering data. “Knowing the needs of the customer and having a clearly articulated mission will help to target the message to an audience who will be most interested in the service that is being provided” (Sciarra, Lynch, Adams, & Dorsey (2016) p. 340). To find these needs, a needs assessment can be done. After gathering the results, a plan can start to form. Creating a Strength, Weakness, Opportunities, and Threats chart (SWOT) will give you a broader view on how to target your population.
“The first step in conducting SWOT analysis is to identify your stakeholders and data that has already been collected” (Sciarra, (2016) p. 340). Your stakeholders will guide you into the right direction for a plan of action. Looking at the type of population including the children, families, and staff members will give you the data to create your SWOT. Moving forward with the data, now to breakdown your SWOT data analysis and create a marketing plan. Strengths; reviewing this section will give you an objective overview of any changes needing to be made. Strengths can consist of staff, location, cliental, and possibly opportunities. If there are areas of weakness this gives us the ability to make changes. Moving forward with those changes leads us to Weakness, do we see a pattern of areas? What can we do to upgrade or change these areas we have identified? Moving on next to Opportunities, what options do we have beyond what we have now? Is there room for growth both financially and structurally? Finally, Threats to evaluate. Are we looking at opening a facility next door to two other highly rated centers that may cause us competition and difficulty building a successful business? Is there a possibility that the area is losing population and economic strength? Gathering the data and taking a step back and reviewing all the pro’s and con’s will give us a bigger picture when deciding which way to market our audience.
Taking a look at the strengths from all the gathered data will give you a good direction to follow for reaching protentional public relations opportunities. For an example, location, your childcare facility has a prime location in your town and your coming up on your grand opening soon. Planning an.
http://www.allisondevelopmentgroup.com
Erica Allison of Allison Development Group in NC was asked to speak at the 2013 SouthEast Regional Directors Institute (SERDI) Conference held in Asheville, NC. Topics covered how to market your organization so that it matters to your audience; how to market your organization to your partner organizations and the public; how to use data to enhance your message and build relationships; and how to communicate with agenda-driven or opposition groups. Erica provided a case study of a brand pivot that delivered results in a tumultuous political climate.
A selection of Australian social change campaigns measured against the Carrots, Sticks and Promises framework (law, education and social marketing)
The project made possible by funding from the ANU College of Business and Economics
Definition of Social Marketing, first published in Dann, S “Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline”, Journal of Business Research (2009) doi:10.1016/j.jbusres.2009.02.013
All five honorees cared greatly about the success of Capella lea.docxsimonlbentley59018
All five honorees cared greatly about the success of Capella learners and most were heavily involved in bettering their communities and others. Dr. Ford in particular fulfilled this desire by helping others to help themselves. Describe how you plan to use your education to better your community or help others to help themselves, and how receiving this scholarship will help you in doing so? 250-750 word essay
All of our honorees brought great personal and professional successes to their work environment. What would you consider one of your greatest professional successes? How did your success benefit your organization and its people? 250- 750 word essay
Respond to Tawnya and Noeme post
Creating the ideal marketing plan requires many steps and gathering data. “Knowing the needs of the customer and having a clearly articulated mission will help to target the message to an audience who will be most interested in the service that is being provided” (Sciarra, Lynch, Adams, & Dorsey (2016) p. 340). To find these needs, a needs assessment can be done. After gathering the results, a plan can start to form. Creating a Strength, Weakness, Opportunities, and Threats chart (SWOT) will give you a broader view on how to target your population.
“The first step in conducting SWOT analysis is to identify your stakeholders and data that has already been collected” (Sciarra, (2016) p. 340). Your stakeholders will guide you into the right direction for a plan of action. Looking at the type of population including the children, families, and staff members will give you the data to create your SWOT. Moving forward with the data, now to breakdown your SWOT data analysis and create a marketing plan. Strengths; reviewing this section will give you an objective overview of any changes needing to be made. Strengths can consist of staff, location, cliental, and possibly opportunities. If there are areas of weakness this gives us the ability to make changes. Moving forward with those changes leads us to Weakness, do we see a pattern of areas? What can we do to upgrade or change these areas we have identified? Moving on next to Opportunities, what options do we have beyond what we have now? Is there room for growth both financially and structurally? Finally, Threats to evaluate. Are we looking at opening a facility next door to two other highly rated centers that may cause us competition and difficulty building a successful business? Is there a possibility that the area is losing population and economic strength? Gathering the data and taking a step back and reviewing all the pro’s and con’s will give us a bigger picture when deciding which way to market our audience.
Taking a look at the strengths from all the gathered data will give you a good direction to follow for reaching protentional public relations opportunities. For an example, location, your childcare facility has a prime location in your town and your coming up on your grand opening soon. Planning an.
http://www.allisondevelopmentgroup.com
Erica Allison of Allison Development Group in NC was asked to speak at the 2013 SouthEast Regional Directors Institute (SERDI) Conference held in Asheville, NC. Topics covered how to market your organization so that it matters to your audience; how to market your organization to your partner organizations and the public; how to use data to enhance your message and build relationships; and how to communicate with agenda-driven or opposition groups. Erica provided a case study of a brand pivot that delivered results in a tumultuous political climate.
A selection of Australian social change campaigns measured against the Carrots, Sticks and Promises framework (law, education and social marketing)
The project made possible by funding from the ANU College of Business and Economics
Community is important. This presentation breaks down how integrated marketing can extend your organization's community past the building doors. By building and integrating a strong online presence, you get and stay connected with your audience.
Peter Harris: What marketing could learn from Vanilla Ice. Closer customer co...Marketing Week
Marketing Week 2009 presentation.
Tighter times and quickly transforming social norms call for more creative, innovative and contemporary ways to connect with consumers.
Show me the smart money – increasing the productivity of market research(ers)
Achieving significant cost savings, research-led revenue replacement and growth requires wholesale changes to the way companies buy, use and conduct market research.
From insight generation to decision-focussed research: better briefing, prioritisation of research, accountability of research functions. From the
Outhouse to in-house: self-managed panels, omnibus, automated reporting, hiring “experts”
Satisfaction and preferences to customer value: CVA and choice modelling
Surveys to integrated data: operational segmentation and calibrated performance metrics.
A strong grants program can be the key to a sustainable nonprofit organization. Grants are the funding of many organization's operating expenses and special programs, allowing donors to donate to funds that are critical to the expansion of your mission. So how does your organization find, and keep, these types of grants? Cindy Adams, CEO of GrantStation.com joins Jeffrey Sobers, Senior Product Marketing Manager for Blackbaud's Financial Solutions to discuss how you can create a strong grants program at your nonprofit. This discussion will include recent trends from GrantStation's State of Grantseeking Survey, tips to writing award winning proposals, and how to leverage GrantStation and The Financial Edge to develop a strong grants program.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
10. Chandler, S. (2013, March 12). Work in Progress.
Retrieved from Forbes for Women:
http://www.forbes.com/sites/work-in-progress/2013/03/12/the-hidden-
benefits-of-social-media- marketing-why-your-strategy-may-be-working-
better-than-you- think/
Curtis, D. A. (2013). Brief History of social media.
Retrieved from
http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia
/SocialMediaHistory.html
Facinelli, S. (2009). What the Heck is "Social Media?".
Franchising World, 41(7), 40-42.
Kit, D. (2012, Januaury 1). An Historical Timeline of Social Media For Business.
Retrieved from Media Funnel:
http://mediafunnel.com/social-media/social-media-business- history-
timeline/
Merriam-Webster. (2014, March 27). Meriiam-Webster Dictionary.
Retrieved from Merriam-Webster.com:
http://www.merriam-webster.com/dictionary/social%20media
Editor's Notes
Hello and welcome to the Northwestern Technologies and Social Media presentation. Some of you may not know what social media is or how it can make a giant impact on the success of your company. By the time this presentation is done you will have a much greater understanding on all of these questions and more. Thank you all for being here and; Let’s get started shall we?
Today we are going to talk about the definition of social media and what it means for you. We will have a very brief history lesson followed by how social media impacts the business world. Then we will go through some benefits that implanting social media will give to Northwestern Technologies to make your already strong organization even more of a presence around the globe. We will also take a look at how affordable implementing social media into your marketing strategies will be. Then we will go over some ways to get started so that Northwestern Technologies can use some great techniques and resources to make a powerful start. Finally, because it’s a lot of information in a short time, we will wrap up with a conclusion of the key points that we discuss in the presentation. Again, I thank you all for coming, it’s time to jump right in.
According to Merriam-Webster social media is: forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) (Merriam-Webster, 2014)To put that definition into more layman's terms, Social Media is basically communicating with companies or others in a real time or close to real time manner on the internet. This can be in the form of social network sites such as Facebook or on blogging sites, gaming sites that are real time, Twitter, YouTube, and so much more. Basically it is any kind of a “chatting” platform where you can interact with your “friends” to build your companies product reputation.
In 1971 the first e-mail was delivered and in 1978 the first bulletin board system was invented by two Chicago hobbyists. This bullet board system was used much in the same way as we use social media today. It was used for announcements, to tell of meetings, talk to friends and so on. By the late 1980’s internet service providers were popping up and making the internet more than an “in house” operation. In 1989 a British engineer by the name of Tim Berners-Lee began working on what would become the World Wide Web. He worked for a company called Cern and in 1993 this company donated the technology to the world. 1997 seem to be the year when social media on the internet really took off. The web was up to one million web sites, blogging started, AOL had instant messenger going, and a site called SixDegrees.com had users using friends lists and profiles. In 2004 Yelp launched and now businesses have a place to put their hours and get customer reviews that are seen by the public eye. In the mid 2000’s everything started to happen for business concerning social media. Facebook started allowing networks for companies, twitter was being used for customer service, YouTube would place a company’s ad beside the same kind of content the user was looking for, and even Google launched pages for businesses creating yet another platform on Google plus. Here it is 2014 and it looks like the social media platform for business is here to stay and just keeps getting stronger as we go.
There are some great benefits that come from your company being social media savvy. One big one is brand recognition. Brand recognition comes from repeat exposure as we all know. When you have a whole community talking about Northwestern Technologies it becomes a household name like Pepsi for instance. This will make your business an authority on software solutions because it will be the first business that comes to mind when the subject is brought up. Some of the more successful social media business users generate a bunch of traffic that ends up “traveling” on over to your corporate website that leads to sales. You will also have a competitive advantage over companies that are just not there yet with social media. This will give you influence over those companies because anymore it’s a big let-down when we look for companies on the internet and can’t find them in social media or even on a web site. When people look for the authority on whatever they are after, they tend to go for the companies that are the most talked about and the most accessible. One last point I would like to make about the benefits is that with all of this good exposure for your company, and your customers and potential customers talking to you on a more personal level will gain their trust and loyalty to your company. Because you are “friends” with your customers and potential ones, like any friendship, trust is harder to break.
Most of the social media platforms are free to use. Traditional media as we all know can get very expensive very quickly with television, radio, and newspaper ads. Basically you will still need staff to keep up to date with your social media, but the cost is still a fraction of traditional advertising. Even the promotions that Northwestern Technologies may want to provide such as video’s or articles can be done at very little cost compared to putting it on TV or the radio.I don’t want to say that there are no costs at all. There will be costs of either having an outside contractor help you set up and run your social media campaign, or the cost of your inside staff starting and running this campaign. Either way it is not completely free, but it is definitely a fraction of the cost of traditional marketing.
In a nut shell this is how it works: make friends and keep them talking. (Facinelli, 2009) You will want your web blog or web pages to be a little more “hip” than your existing corporate web site. The reason why is that you want it to be a little less professional and more personal to all of your new “friends”. You want to build a strong community that trusts you and knows you care about them. Don’t get me wrong, you still want to keep the integrity of the company while you are building your new found friends, but you do want them to feel like your company personally cares about them by returning tweets or answering blogs, or anything that keeps them up to date. After you have a little community of friends built you will have to have a plan in place to keep them talking such as; promotional events, brag a little about your greatest new product, answer their questions, give them positive feedback and anything else that you can think of to keep them “chatting”.
Here are the basic four straightforward steps to starting a social media campaign. Decide on products or services that you want to promote on line. These could be the same as what you have on your web site. Then you need to decide on your desired outcomes. This could be anything from generating more traffic, to becoming an authority, or boosting your online sales. Then you need define your target market so that you know where to focus building relationships and trust. Finally you want to decide what types of social networks will suit your companies needs the most. For example, Northern Technologies would not want their target audience to be a blog about fishing; your company may find your target audience in a different blog about software development, or software for businesses. Once you have your plan together, you are on your way to be successful in your social media campaign.
I think that we have learned a few key points about how Northwestern Technologies needs to have a social media platform added to their advertising campaign. I hope that you all take away from this presentation how vital adding social media to your campaign is. We learned that since social media’s birth until now social media, it is here to stay. It has done nothing but grown. We learned about all the great benefits social media has to offer a company like Northwestern Technologies. We also figured out that it is truly very affordable. We found out that it’s almost as simple as making friends, and that all we have to do to maintain it is to keep up to date. We did learn a little about how to get started also. I would now like to take this opportunity to thank you all for attending this presentation and look forward to hearing from you soon.