The document summarizes a proposed mobile app called "Mood in the Hood" that would suggest locations in the Pilsen neighborhood of Chicago based on the user's selected mood. The app was created by three students to help locals and visitors find things to do. It would allow users to choose from various moods like "Hungry" or "Creative" and display local businesses and organizations related to that mood. Users could then view more details about locations, leave reviews, and rate places based on their mood experience. The creators believe the app could help the local Pilsen community while having potential to expand to other areas. They plan to generate revenue through local business advertising and a paid app version without ads.

1. Juarez App Stars presents…
(A mobile app for the Android market)
Created by: Melany Castillo, Clemencia Garnica & Andrea Vallejo

2. Welcome to Pilsen, IL
• The local community we chose to focus on is a
neighborhood in Chicago, IL called Pilsen.
• Pilsen is a thriving, culturally diverse place in the
Lower West side of Chicago!

3. The Problem We’re Solving
• We live here!
• We go to school here!
• It’s our local community!
• But we don’t know what else to do here 

4. How to know where to go?
• We make choices about what to do and where to
go based on our mood
• Mood = ‘a temporary state of mind or feeling’
(Oxford Dictionary)
• Several psychological studies have proven that
mood affects choice*
• What if you know your mood but don’t know the
choices you have available to you?

5. Enter Mood in the Hood!
• We came together to find a solution to our
problem by creating an app that suggests
locations in Pilsen based on a person’s mood.
• Users can select from the following moods:
 Happy  Hungry
 Studious  Spiritual
 Romantic Thrifty
 Energetic Musical
Creative

6. Who needs this app?
We have two targeted markets:
1) The people of Pilsen, IL
1) Visitors to Pilsen, IL
2) Anyone having trouble with their emotions
and need suggestions for things to do and
places to go in Pilsen!

7. Our Welcome Screen

8. Step #1: User Chooses Mood from a list

9. Step #2: The app displays all results
suitable to the mood selected
• For example, user
chooses “Hungry”.
The app displays
all locations
related to this
mood

10. Step #3: The user can find more
information by clicking on specific
profile pages of locations listed
Example:
When the user selects “Pilsen’s Mini Mart” the
following information comes up on the app:
Address, Map, Hours, Phone #, Images, Reviews,
User Rating

11. Step #4: The user can leave a review
and rate the location based on their
mood experience
• (Development in Progress)

12. We rise above the competition!
Features Mood in the Yelp Hoppit Moodfish
Hood
Free X X X N/A
Mood-based X X
search
Specific to local X
businesses and
private
organizations
Allows local X X N/A
businesses to
customize their
profile pages
User reviews X X X N/A
and ratings

13. Why you should invest in our app
1) Help a local community with independent stores
and private businesses thrive in a competitive
market
2) Great potential in expanding this app idea to
other neighborhoods in Chicago and other cities
Our revenue stream will include:
1) Allowing local businesses to advertise on the
app for a specific monthly rate
2) Offering a paid app ($1.00) with extra features
and no advertisements

14. Mood in the Hood is the only app on the
market that suggests unique places in Pilsen, IL
catered to your current mood!
Join us in bringing this app to Pilsen and to
other ‘hoods near you!